Will Blogs Become the Ultimate Marketing Tool?
by Gavin O'Malley

BLOGS--ONCE CONSIDERED THE DOMAIN OF all that is not corporate--will soon be an indispensable marketing tool, agreed a mix of public relations, marketing, and research professionals who gathered this week at the Search Engine Strategies Conference in New York. The blogosphere is increasingly portrayed as neutral ground where businesses can tackle issues head on in a sort of preemptive damage control, and attract consumers to their products and services with compelling content. Experts and professionals at Search Engine Strategies discussed how to find the right voice, get it out, and achieve the greatest reach possible.

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Bloggers Protest Possible FEC Crackdown
by Shankar Gupta, Thursday, Mar 10, 2005 7:45 AM EST

A PROMINENT ONLINE POLITICAL MARKETING firm for Democratic candidates, with some help from a group of bipartisan bloggers, will take concerns about potential new Federal Election Commission rules to the chairman on Friday. The regulations could extend campaign finance laws to blogs and other Internet sites. Campaign finance laws normally limit political advertising, but in the past, the FEC took the position that those laws didn't apply to Internet campaigning. But late last year, a federal judge struck down the blanket Internet-activity exemption. Last week, FEC Commissioner Bradley Smith created a storm in the blogosphere when he stated that the commission might start regulating blogs or other Web sites that link to campaign Web sites, send out mass e-mails, and perform other possible fund-raising functions.

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Throw Out Your "Selling" Language - Unlock Your Natural Voice

by Ari Galper

I was sitting at my desk last week when my phone rang. I picked it up and said, 'This is Ari with Unlock The Game.' The woman on the other end of the phone said, 'Hi, my name is Julie Jackson, I'm with XYZ company and we are a...and we offer...'. As she continued to speak, I stopped her in mid-sentence and said, 'Hi, Julie.'

There was dead silence on the phone.

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