by Rok Hrastnik

We were waiting for something like this to happen for a long time. Yahoo!, one of the key providers of mass-market RSS aggregators, finally took a step forward and published their RSS whitepaper, covering their own findings with RSS, based on their usage data.

1. YAHOO!'S KEY FINDINGS

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Marketers on RSS: The Best Of

by Rok Hrastnik

What do savvy marketers have to say about RSS? What are their top tips?

We set to find that out end of 2004 to collect the best possible insights on RSS marketing from top marketers and RSS developers and leaders, for Unleash the Marketing & Publishing Power of RSS.

Let’s get started …

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Google and Sun - a Partnership to Kill Microsoft or a Deal with the Devil?

by Rob Sullivan

While the implications could be huge and far reaching, only Google knows for sure what it wants. We can speculate however and that’s what this article is all about. Is such a deal good for Sun (and Google) or is it a pact with the devil?

At first glance, such a deal doesn’t seem like much. After all java to most people is just a plug in for your Internet browser. What good would such a deal be to Google? Well lets take a look at what Java can do. The following is taken straight from Sun’s website:

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A Gentle Warning To All Webmasters About RSS

by Titus Hoskins

RSS is fast becoming an obsession for me. I didn't plan for it to be that way. It just happened.

I have been interested in RSS for a couple of years now but it was only around this time last year that I started taking a serious look at this little syndication standard that's changing how we communicate on the web. Really Simple Syndication. Simple phrase but it changes everything.

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by Robert Murray

WELL, IT'S GETTING TO BE that time of year again--the time when well-adjusted, relatively normal human beings (and I use the word "normal" very cautiously) find themselves willing to go to the mat over a parking spot at the local mall. There's no denying it. The joys of the holiday season are practically upon us. In fact, I think I hear the faint murmur of sleigh bells off in the distance. But for Internet retailers, this season starts a bit earlier, with a lot longer prep time required than for Aunt Mildred's lead-bottom fruit cake.
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Publishing E-zines via RSS

by Rok Hrastnik

It's clear that RSS and e-mail in fact need to be used together, as opposed to either one replacing the other.

While RSS might not be used by as many people as e-mail, you can be sure that those that do use it and subscribe to your feeds will get your content without fail. In addition, many already prefer to receive information via RSS instead of e-mail, making RSS an absolute must as a supplement to e-mail delivery.

Let’s now take a detailed look at exactly how RSS and e-mail can work together.
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What NOT To Do With RSS

by Richard Keir

Everybody is hot on using RSS to increase their traffic, promote their sites and do their marketing. Why?

Well, it's newish - at least within the internet marketing segment. Not as new as it was a year or so ago, of course. Getting significant results is a little harder as the competition increases.

With the profusion of blogs and spam blog-pinging to attract the search engine spiders to index static pages, the utility of this approach has been seriously impaired by unscrupulous overkill.

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Taking The Easier Route To Generating RSS Subscribers

by Rok Hrastnik

RSS is certainly still far from being user-friendly, which is especially evident once you try and left-click on an RSS subscribe button.

In most cases your browser will simply display the XML code of the RSS feed ... which does not go far in making internet users comftorable with RSS.

Heck, if you didn't know what RSS was and clicked on an RSS button only to get a page full of code you don't understand, would that aid in turning you in to an RSS user?
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How To Use Testimonials As An Additional Marketing Tool

by Abe Cherian

It's been said before that one unsatisfied customer will go out and tell 10-20 of their friends and family about their unsatisfactory experience, but the opposite doesn't seem to occur. Your customers, vendors, suppliers and associates might think you walk on water, but they won't seem to tell everyone else how great you are unless you show them how and give them an actual reason to do it.

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Product Placement Gains Traction
By Seana Mulcahy

Good morning. I'm writing to you on the heels of OMMA East. Like many of you, I will be in New York for Advertising Week. It's sure to be a whirlwind of excitement, networking, events, and seminars. On Tuesday I'll be joining some esteemed panelists to talk about the value of celebrity endorsements, product placement, and branding through search. It's a loaded topic so I thought I'd ask, when you think about it, what comes to mind?

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RSS Security

by S. Housley

RSS is growing at a lightening speed. What was once only known as a 'techie tool', RSS is becoming a tool that is continuously being used by the general population. Along with the good comes, the not so good. And while some have mentioned the emergence of RSS spam, where content publishers dynamically generate nonsensical feeds stuffed with keywords, the real concern relates to security. While an annoyance to the search engines, spam in RSS feeds pales in comparison to the possible security concerns that could be in RSS' future.

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Blog and Boost Your Search Engine and RSS Traffic

by Kamau Austin

One of the more recent secrets people are using to get their websites in the search engines, the last couple of years, is with Blogs. Blogs are short for web logs and are like daily dairies on the web.

Blogs started out as ways for Internet reality types to share their lives with other people on the web, without having to learn very complicated web design applications like Dreamweaver or Microsoft FrontPage.


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Why Google Blog Search Matters to Your Business

by Tinu AbayomiPaul

According to Google, Google's Blog Search is 'Google search technology focused on blogs'. It includes search engine results specific to blogs not just in the Blogger.com community, but across the blogosphere at large. You can access it at Google Blogsearch.

What the Big Deal Is

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KISS - Keep It Simple, Stupid
By Mark Naples

Anyone who enjoys the game of golf knows this expression. Some stores even sell golf shirts with the phrase emblazoned upside down on the shirt as a reminder to swingers as they address their ball.

I ran into trouble because I didn't keep it simple in this space two weeks ago. I feel kind of silly for how I depicted Atlas DMT as being in the business of buying media against which to gather user data. The ad-serving company is not in that business, of course.

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Google Blog Search - What You Should Know

by Titus Hoskins

Google is moving in so many directions, it can be somewhat difficult to keep track of all the services and tools offered by this premium search engine. For the seasoned webmaster as well as the ordinary surfer, keeping a clear picture of what Google is offering is sometimes a little overwhelming.

Recently, there has been a deluge of new products from Google. If you hit the 'more' button on the Google Home page, you will see a smattering of Google services and tools. Including Desktop 2, Print, Maps, Google Earth... you can even search and browse mail-order catalogs.

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