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A Thought About Radio...
By Cory
Treffiletti
Why isn't radio
focusing on the elements that make it a crucial medium?
This week I had the pleasure of sitting with a local radio personality, Chuy
Gomez, from 106 KMEL Jams, in San Francisco. KMEL is the No. 1 Hip Hop and
R&B station for the Bay Area, and the discussion centered on the future of
radio and how to combat its decreasing listenership.
[Read More!]
Online Conversation Benefits
By Tom Hespos
My second cousin
Susan, who shares my last name, is slowly but surely gaining ground on me.
For years, I've enjoyed the top listings on Google and Yahoo! under my last
name. Hespos.com has always come up No. 1, and anyone searching for me could easily find my online home. Recently, however, Susan's faculty profile on a Web page at Vanderbilt has taken over the No. 1 slot on Yahoo! under "Hespos" and
her listings are climbing up the relevance ladder to overtake many of mine, including the listing for the Hespos.com Web site. (I still, however, own No. 1 on Google. Heh heh.)
What did the trick for Susan?
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From Niche Marketing to Fragmentationby Stephen Pierce
Think about something Bill Cosby said and ask yourself 'how does this
apply to your current marketing. Cosby stated “I don’t know the key to
success, but the key to failure is trying to please everyone.' Are you
trying to be everything to everybody? Are you even trying to be one
specific thing to everybody?
Re-examine your marketing strategy and trim the fat and focus on very
specific niche markets. Heck, go even further than niche marketing and
fragment that niche to micro levels.
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The RSS Promise for Internet Usersby Rok Hrastnik
The RSS promise for end-users is simple:
» A unified one-stop-shop to consume online content, without having to
visit dozens of sites every day to see what’s new and without having
their online subscriptions interfere with their personal and business
e-mail communications;
» Complete control over their content consumption, including a quick,
easy and reliable mechanism to unsubscribe from content they do not
wish to receive;
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Optimizing Google Adsense For Better Performance and More Money!by Martin Lemieux
So you want to make money with Google Adsense? I don't blame you, who
doesn't want residual income! This article will show you how to better
optimize Google Adsense to make more money from your web site(s).
Before we get into it, learn more about Google Adsense here:
http://www.google.com/services/adsense_tour/
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The Hidden (and Powerful) Benefits of Frequenting Forumsby Diane Hughes
While most people understand the benefits of forums from a 'gathering
information' perspective, many don’t think about the hidden benefits of
forums. The most common reason for visiting is to ask questions or get
advice. That's a good enough reason to go, but there are other - more
beneficial - reasons to become a forum frequenter.
Besides providing a wealth of quality information, forums can also be
powerful promotional tools. There are three distinct ways forums can
benefit you. And all it takes is a few minutes a day to help others in
need.
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The Age of Unbundling
By Cory
Treffiletti
What do you think of
"unbundling"?
When I started in advertising way back in 1995 (insert snicker here), the
pendulum had just started to swing towards the model of unbundling. Agencies
argued that you needed to unbundle media and creative; unbundle brand
development and direct response; unbundle traditional from interactive. The
terms thrown around were "Best of Breed" and "Category Experts."
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Cell Phone Marketing: Podcasting, Ringtones, Wallpaper, and Games are Hot in 2005!by Jack Humphrey
Cell phone and PDA cell phone combo users are downloading, buying, and
playing more and more add-ons than ever before. From cell phone
wallpaper (backgrounds and images) to games and ringtones, it seems
cell phone users just cannot get enough!
There are also even newer software and information packages that come
as add-ons to the PDA/cell phone market. You can download software that
tells you how to mix any drink imaginable and even tells you which
types of glasses to use for each drink.
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An Internet Marketing Secret: Using Tie-Downs to Increase Salesby Mike Adams
Copyright 2005 Mike Adams
If you could get your prospective customers nodding their heads in
agreement with every major point in your sales copy, that would be
likely to increase your sales, wouldn't it?
If you could get people saying 'yes' to almost any marketing statement
of your choosing - long before they even get to the close - that would
be valuable to you, right?
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Adding Content To Your Site Every Dayby Rick Rouse
If you have been a webmaster for more than a week, you've surely heard
the saying 'Content Is King'. And it really is true! This article will
explain why the regular addition of fresh content to your website is so
crucial and explain several ways to do it easily and inexpensively
(even free).
Why Adding Fresh Content Regularly Is So Important
Adding new content to your website on a regular basis is the key to your online success for several reasons:
[Read More!]
Make Money Bloggingby Matt Bacak
You have created a blog and your blog is dedicated to a niche industry.
Have you ever thought that the blog could make money for you? We would
look here in this article, ways and means, to make money blogging. Lets
first have a look at what are the prerequisites for a blog needed to
make money:
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Google's Beta RSS Aggregator
by Shimon Sandler
RSS IS STILL IN AN early-adoption stage. And, if RSS is a game
of follow the leader, then MSN and Yahoo! are the leaders and Google is the
follower. But, look out. In their usual innovative fashion, Google has
incorporated an RSS reader into Gmail. It's called Web Clips, and it's on top of
the screen. Not everybody has it. Google automatically subscribes you to the RSS
feeds from Ask Yahoo!, Engadget, and Reuters: Oddly Enough. Of course, Google
rotates sponsored advertising from Adsense throughout the feeds.
[Read More!]
No Sales? Your Traffic Is Not The Problem!by John Iacovakis
There are thousands of web sites getting thousands of visits to their
websites every week without making a sale! I can tell you the traffic
is not the problem. Well maybe from some traffic providers out there.
But, in most cases the web site itself is not able to convert web site
visitors to customers.
A visitor most likely will not take the time to find out what you’re
offering. Especially since he was not looking for your website and your
site popped up (or under). You better give him a reason to not close
your pop under!
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Hey, Stop Stealing My Affiliate Commissions!by Anik Singal
Don’t get offended, I was not speaking directly to you. I was speaking
to the horrible companies who are stealing not only my affiliate
commissions, but yours too!
These companies are called “spyware.” They specialize in invading a
consumer’s computer through unethical means and then literally
replacing YOUR affiliate ID with their own! It is almost as if you
never even existed!
[Read More!]
Microsoft and Google Show It's Time for RSS Marketingby Rok Hrastnik
Many internet marketers are still wondering whether to start marketing
with RSS or not. It seems that not even all the case studies, hard
metrics and benefits available can’t convince them, or everyone would
be jumping on the RSS wagon by now.
Just as an overview, here are some of the benefits marketers are missing out on by not marketing with RSS:
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Just An Online Minute...New Ipod Software
Here's something new for your iPod today. Apple introduced new software
that's supposed to make the device easier to use and offers a podcast directory
that offers more than 3,000 free audio programs and a menu that enables users to
automatically send new podcasts to their computers. Apple also launched color
screens for the iPod.
Podcasts on Apple's iTunes Music Store include a variety of topics ranging
from movies to technology, and are offered by blogs and major news
organizations.
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A Message for the Sales Folks - 2005
By Cory
Treffiletti
Once or twice in my
publishing career, I've taken a moment to write from the perspective of a
planner/buyer and let the sales people of our industry know what the agency
folks are thinking. This topic inevitably gets the most responses on the Spin
board (as well as some of the more heated ones) as some people think I can be a
little tough, while others thank me for my honest approach. I've left the topic
alone for a couple years now, but the new rush of entrepreneurial spirit is
making me think it's time to re-address the topic in the light of 2005.
[Read More!]
What is Domain Name Backordering? Watch Out For This One!by Martin Lemieux
Domain names are the hottest net-real-estate on the internet. It's no wonder services like: 'Domain Name Backordering' is available to the public. Can someone really backorder your domain right from underneath you? Guess again...
So what is Domain Name Backordering?
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Consumers Abandon Channels, Not Publishers
By Tom Hespos
A business-to-business magazine we placed advertising with for a client had shown declining circulation numbers for the book for a few consecutive quarters. For any agency, this is a cause for concern. One might have suspected that the book's audience was fleeing the publication entirely, perhaps to a competitor, perhaps to some new standalone Web site chipping away at traditional publishers' audience numbers.
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A new study by consulting firm Accenture projects that nearly 10 percent of all TV commercials in the United States will be skipped by 2009, or $6 billion worth of ads. Why? Digital video recorders. TiVo. Cable company DVRs. That's why.
The study finds that nearly 40 percent of U.S. homes will have DVRs by 2009. Currently, about 8 percent of homes have DVRs with 2 percent of all ads skipped.
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Strategic RSS Positioning...How to Hotwire Your Site to Google!by Titus Hoskins
There's no denying it, the Internet has changed. The change was so subtle most people missed it. It was no great momentous event, just a slight sideways flex in how information is exchanged on the web. However, this slight shift has significant ramifications for anyone trying to achieve top rankings in the different search engines. So keep reading to find out how you can use this new SEO wildcard to 'hotwire' your site to the major search engines such as Google, Msn and Yahoo. Of
course, the wildcard we're talking about is RSS!
[Read More!]
Ramblings on Streaming Video
By Cory
Treffiletti
Streaming video is hot right now, and it's only getting hotter as broadband becomes more pervasive. I get to sit in many discussions that deal with this topic and in one of those
conversations I had an epiphany as to how it gets sold in to clients, and I thought I'd share my epiphany with you.
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An Objective Look at Fraud
By Tom
Hespos
Mark Naples wrote an
interesting column last week that discussed the click fraud issue and the
potential for advertiser fears to escalate.
Accountability has been one of interactive media's selling points over the
years - the idea that advertisers can account for every dollar spent, every
impression, and every click. In many respects, it requires that interactive be
held to a much higher standard than its offline cousins, which has generated no
shortage of complaints from those of us who work on the interactive side of the
business. Many of us tend to think there's a double standard at work here.
[Read More!]
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