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July 29, 2005
FOR IMMEDIATE RELEASE
Aspenbloom Pet Care Blogs for Charity in Blogathon 2005
Blogs are a thriving new medium to deliver content. This is taking blogging to the next level to raise money for your favorite charity
ALBUQUERQUE, NM July 29, 2005 - Aspenbloom Pet Care, a business that specializes in educating pet owners on natural alternative prevention care for pets will be participating in a 24 hour Blogathon event for charity starting on August 6, 2005 at 9AM EST.
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Can the future of TV be seen on the Web?
By David Lieberman, USA TODAY
NEW YORK — CBS News sat on the sidelines during
the cable TV revolution, allowing rivals led by CNN, Fox and NBC to
dominate the world of 24-hour news.
But determined not to make that mistake twice,
CBS plans to launch a 24-hour, Internet-based video news service that
will let visitors pick reports they want to watch.
CLICK HERE to continue reading...
Blogging + Video = Vlogging
By Katie Dean
It was inevitable: Bloggers who previously wrote endlessly about
everything from politics to tech tips to how to fry an egg on a hot
sidewalk can now take their commentary, advice and random experiments
to the next level by filming and broadcasting their work, thanks to the
latest web trend -- video blogging.
Video blogs -- also known by their shorter, clunkier name, vlogs --
are blogs that primarily feature video shorts instead of text.
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Podcasting goes from indie to mainstream overnight
By Michelle Kessler, USA TODAY
Mainstream media companies are starting to
dominate podcasts — topping in popularity the quirky independents that
created the trendy online radio genre. Podcasts from ESPN, CNN, ABC
News and the TV show Queer Eye are among the most popular this week on iTunes, Apple's download site. CLICK HERE to continue reading...
Traditional Media Companies Buying Their Way On To The Internet
by Michael Deiber
THE ACQUISITION OF INTERNET COMPANIES by
traditional media entities has continued unabated in the first half of
2005, with an uptick in mergers and acquisitions (M&A) that has the
market approaching heights it hasn't seen for some five years. In June,
media giant Gannett bought PointRoll, a Web-based suite of online
advertising technologies, in a transaction that was said to be in the
$100 million range. The same month, the Scripps Howard News Service
bought the comparison-shopping service Shopzilla for about $500
billion. And in February, The New York Times Co. paid $410 billion to
acquire About.com.
CLICK HERE to continue reading...
Yahoo! Apparently Readying RSS Search
by Gavin O'Malley
APPARENT PROOF THAT YAHOO! IS testing
an RSS search function appeared online Friday in the form of an RSS
search Web site. The site--which would help users navigate the
multitude of existing feeds-- became inaccessible later in the day,
following press inquiries regarding the subject. A Yahoo! spokeswoman
said the company is always testing new and promising services, but
refused to comment on RSS search specifically.
CLICK HERE to continue reading...
DoubleClick: Web Sites Influence Buying Decisions
by Shankar Gupta
WHEN IT COMES TO INFLUENCING consumers,
shopping sites, company Web pages, search engines and the like, stack
up well against television ads, according to a report released Monday
by DoubleClick. The report, DoubleClick's third annual Touchpoints
study, examined how consumers rely on different media channels when
making purchase decisions. For the report, researchers surveyed 2,110
adult Internet users in the United States last December, questioning
them on the media channels that influence their buying decisions in 10
categories: travel, automotive, telecommunications, banks and credit
cards, mortgage and investment, movies, consumer electronics, home
products, personal and home care, and prescription drugs.
CLICK HERE to continue reading...
Merrill Lynch: E-Commerce Ad Spending To Grow 28 Percent in '05
by Wendy Davis
LEADING ONLINE RETAILERS WILL INCREASE sales
and marketing sending by an estimated 28 percent this year, while
revenues will grow just 24 percent, predicts a recent Merrill Lynch
report on e-commerce. But, despite the predicted year-over-year growth,
the report, released last week, also estimates that ad spending at
Amazon, eBay and Overstock was down sequentially in the second quarter.
Ad spending for online travel, by contrast, was estimated to have
increased from the first to second quarter.
CLICK HERE to continue reading...
P&G Exec: Online Industry Needs Uniform Measurement System
by Wendy Davis
CHICAGO -- TO TRULY COMPETE with
television, the interactive industry should develop its own measurement
system, comparable to the Nielsen ratings, Ted McConnell, Procter &
Gamble's manager of interactive marketing and innovation, told the
audience Monday at Ad:Tech in Chicago. McConnell said the proportion of
ad budgets spent on Web advertising -- just 3.7 percent last year,
according to the Interactive Advertising Bureau -- remains small
because the Web, unlike TV, has no generally accepted measurement
system. On the contrary, he said, new online products seem to go
hand-in-hand with new measurements -- a state of affairs he likened to
cars being produced without uniform speedometers.
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Power Deal: Google, Hearst Back New Outlet For Media
by Shankar Gupta and Joe Mandese
SEARCH GIANT GOOGLE, HAS TEAMED with
publisher Hearst Corp. and financial institution Goldman, Sachs &
Co., to back a promising new means of distributing broadband Internet
connections that could radically change the way people -- and even
electronic devices -- send and receive data. The unusual alliance has
made a nearly $100 million investment in Current Communications Group
(CCG), a company that is developing broadband services over electrical
power lines, according to a report in Thursday's edition of The Wall Street Journal.
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How Do You Iron Chef?
By Kevin Newcomb
When Food Network began planning a promotional campaign for the second season of Iron Chef America, it decided to focus the bulk of its spending online.
The
spend was made on high-impact takeovers of top portals' entertainment
sections; Yahoo! Television and TV Guide this past weekend, and AOL
Television next weekend. It will complement those buys with placements
on smaller sites, as well as limited TV and outdoor ads. The campaign
goal is not so much to attract new viewers but to connect with the
substantial audience the show built in its first season and to alert
them to the start of the new season, which began Sunday night. CLICK HERE to continue reading...
As the number of podcast programs increase, only professional sounding
shows are expected to last and prosper. The Podcasting Handbook for Busy Entrepreneurs teaches businesses how to create professional sounding podcasts to increase exposure within their niche market.(PRWEB) July 25, 2005 -- Podcasting is projected to reach 60 million people by the year 2010. Within two days, iTunes registered 1 million subscribers by adding Podcasting feeds to their business. However, according to the Atlanta Journal Constitution and Fortune Magazine, very few of the near 10,000 podcasts on the Internet are worth listening to due to poor quality and content. Eventually, only the most professional sounding podcasts will survive.
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FCC: Broadband Lines Soar 34 Percent in '04
by Wendy Davis
BY THE END OF LAST year,
high-speed Web access in the United States jumped 34 percent to 37.9
million lines for all U.S. businesses and households--up from 28.2
million in 2003, according to a report released Thursday by the Federal
Communications Commission. The FCC also reported that growth in
high-speed access accelerated toward the end of the year. The number of
lines providing access at 200 kpbs or more in one direction grew by 17
percent in the latter six months of last year, compared to 15 percent
in the first six months.
CLICK HERE to continue reading...
Mainstream Media Harnesses Blogosphere
by Shankar Gupta
BLOGGERS HAVE LONG DEPENDED ON mainstream
media, linking to and critiquing established publications' online
articles. Now, mainstream media is turning the tables. Salon.com and
America Online are among the companies that have recently started
providing online readers with links to blogs that discuss specific
stories via Technorati, a search engine that crawls the millions of
sites that make up the blogosphere. Newsweek magazine is also in discussions with Technorati for this feature, according to a Newsweek
spokeswoman. Salon.com added the Technorati links in mid-May, and the
links appeared on AOL's official Live 8 page last weekend.
CLICK HERE to continue reading...
World needs your ideas? Podcasting to the rescue!
By RODNEY HO
The Atlanta Journal-Constitution
Published on: 07/07/05
The
Internet has spawned yet another outlet for navel gazers and egotists
to share their pontifications on any topic with the whole world.
Podcasting — a word that didn't exist two years ago — allows
everyday Jacks and Jills to be know-it-all DJs, loudmouth shock jocks
or opinionated political talkers.
CLICK HERE to continue reading...
International Online Campaigns GrowBy Kevin Newcomb
As more U.S.-based advertisers expand internationally, interactive agencies are finding themselves facing new challenges.
Though
the globalization of digital marketing is nothing new, it has taken on
new proportions in recent months, according to many media buyers. They
say as regional clients have gone multinational, agencies have had to
build up their regional hubs and more intensively manage cross-border
communication.
CLICK HERE to continue reading...
Study: Readers Remember Ads That Interrupt Copy
by Wendy Davis
ONLINE READERS REMEMBER ADS BETTER when
they appear in the middle of articles than in the beginning, but give
more credibility to ads that appear at the start of an article--below
the masthead and before the byline--according to a study by researchers
from the University of Missouri-Columbia School of Journalism and
University of Kansas School of Journalism and Mass Communication. For
the study, "Ad Placement in E-Newspapers Affects Memory, Attitude,"
which recently appeared in the Newspaper Research Journal, the authors
questioned 114 undergraduates who were shown news stories containing
ads that appeared at the beginning, middle, or end of the article.
"When brand awareness is the goal, advertisers should select the middle
location. When image enhancement is a goal, the beginning location may
be the best choice," states the report. CLICK HERE to continue reading...
Google Reportedly Ready To Launch Firefox Toolbar
by Shankar Gupta
GOOGLE WILL RELEASE A SEARCH toolbar
application for the open source Firefox browser Thursday, according to
an e-mail message that appeared late last week on a Web site for
Mozilla developers. The product will have roughly the same
functionality as Google's toolbar for Microsoft's Internet Explorer,
according to the e-mail, which was sent to Firefox distributors under
the name of Google developer Fritz Schneider.
Google did not return telephone calls seeking comment.
CLICK HERE to continue reading...
Slate To Offer Podcasts
by Tobi Elkin
THE ONLINE MAGAZINE SLATE WILL start
offering podcasts of two or three stories per day starting July 15, and
has snared DaimlerChrysler as a launch sponsor. The company is expected
to promote vehicles in the Mercedes-Benz C-Class product line on the
podcasts. Ads will appear at the beginning of each podcast, and will
have prominent positions throughout Slate. "Certain Slate stories each
day are going to be podcasts," said Cliff Sloan, the online magazine's
publisher. "We know that Slate users are early adopters of technology,
so we think we have a great audience for podcasts."
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Report: Media M&As Climb To $27 Billion This Year
by Michael Deibert
LED BY DEALS SUCH AS Yellow
Pages Group's $2.07 billion purchase of Advertising Directory Solutions
and IAC/InterActive's $1.85 billion takeover of Ask Jeeves, 266 media
and information mergers and acquisitions were completed in the first
six months of the year-- compared to 231 in the first six months of
last year, according to a report released Thursday by The Jordan,
Edmiston Group, Inc. The total value of these transactions totaled
nearly $27 billion, a more than 180 percent increase over the value of
deals completed in the first half of last year.
CLICK HERE to continue reading...
WebSideStory: Google Accounts For Most Search Engine Referrals
by Wendy Davis
GOOGLE APPARENTLY SENDS MORE ONLINE users
to e-commerce and other business sites than all other search engines
combined, according to a study released this week by analytics company
WebSideStory. For the report, WebSideStory looked at all traffic on
June 6 to Web sites of the businesses in its network--ranging from
large companies such as electronic retailer Best Buy to thousands of
smaller operations. WebSideStory found that more than half--52
percent--of the U.S. traffic to those sites that came from search
engines originated with Google. That proportion represents growth from
about 45 percent last June.
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Coen Forecasts 15 Percent Growth In Online Ad Spending
by David Kaplan
BOB COEN, UNIVERSAL MCCANN'S SENIOR vice
president and director of forecasting, predicted that online ad
spending will be up 15 percent to $7.8 billion this year. But, despite
the predicted double-digit growth, his report wasn't all positive:
online marketers have slowed down their advertising in the first
quarter of this year, he said. "A review of some of the largest and
most important Internet advertisers suggested that online spending for
traditional advertising on the Internet has slowed considerably," Coen
said.
CLICK HERE to continue reading...
Grokster May Haunt Podcasting
By Katie Dean
Apple's new podcasting service could be in a sticky situation if
podcasters post copyrighted material, thanks to Monday's Grokster
decision by the Supreme Court, some experts say.
But others suggested Apple's new podcast hub could prove to be an ideal
one-stop-shop for securing music licenses for homebrew radio shows.
CLICK HERE to continue reading...
Survey: Two of Three Online Mags Have Web-Only Advertisers
by Wendy Davis
TWO-THIRDS OF CONSUMER MAGAZINE WEB sites
run ads from marketers that don't also advertise in the print editions,
according to a recent study by magazine publishing group International
Federation of the Periodical Press. The report, based on an April
survey of 71 consumer magazine Web sites worldwide, found that 66
percent of such sites report that they have Web-only advertisers--up
from 53 percent two years ago. U.S. Web sites surveyed included
Meredith Corporation, PC World Communications, and Readers Digest
Association.
CLICK HERE to continue reading....
A&E: Blogging for Body Art
By Enid Burns
A&E
Networks has launched a tattoo culture Weblog to promote its new
television show on that subject. Created by viral marketing agency
ElectricArtists, it's the second lifestyle blog that firm has launched
for a client in as many months.
CLICK HERE to continue reading...
Supreme Court: Cable Companies Need Not Share Lines
by Michael Deibert
THE U.S. SUPREME COURT RULED in a 6-3 decision on Monday that cable companies, unlike telecoms, need not share their lines with rival Internet providers. The case, which pitted Brand X Internet Services against the Federal Communications Commission and the National Cable & Telecommunications Association
(whose members include cable giants Comcast and Time Warner),
potentially could lead to fewer broadband options for consumers down the road, analysts said. But in the short term, the holding--which preserves the status quo--is seen as unlikely to affect service or availability.
CLICK HERE to continue reading....
US court overturns ruling on cable Internet lines
WASHINGTON, June 27 (Reuters) - The U.S. Supreme Court on Monday
overturned a ruling that cable high-speed Internet lines must be opened
to rival online service providers.
By a 6-3 vote, the justices overturned a U.S. appeals court ruling that
cable high-speed Internet service, known as broadband, has a
telecommunications component and is subject to traditional telephone
network access requirements.
CLICK HERE to continue reading...
Microsoft To Take RSS Mainstream
by Shankar Gupta
AS EXPECTED, MICROSOFT FRIDAY UNVEILED plans
to increase support for RSS applications in the upcoming seventh
version of Internet Explorer, as well as its upcoming operating system,
code-named Longhorn. The move signals the increasing importance of RSS
technology, said Michael Gartenberg, an analyst with Jupiter Research.
"First and foremost, this announcement really demonstrates how
mainstream RSS has become, and now we're really seeing the big players
get involved," Gartenberg said. The upcoming changes in Explorer and
Longhorn will make RSS available to all users of the new Windows
platform; today, RSS is mainly used by a narrow, tech-savvy group.
CLICK HERE to continue reading....
Scarborough: Newspapers Grow Readers Via The Web
by David Kaplan
THE COMPETITION BETWEEN ONLINE AND print
for readers is more of a symbiosis when it comes to newspapers, a study
released last week by marketing data consultant Scarborough Research
found. For the report, Scarborough combined the audience of traditional
printed newspapers with the audience of their Web sites, and found that
a significant number of people only read the Web versions of
newspapers. Web audiences also are younger, overall, than readers of
the printed version.
CLICK HERE to continue reading...
TNS: Internet Ad Spend Will Grow 7.6 Percent
by David Kaplan
SPENDING ON WEB ADS, OTHER than
paid search listings, is expected to grow 7.6 percent, while ad
spending across all media likely will rise 3.4 percent this year,
according to TNS Media Intelligence. But, cautioned TNS CEO and
president Steve Fredericks, the medium is entering a phase in which year-on-year comparisons are becoming more difficult. "I don't think we've seen such buzz surrounding a media industry since its first heyday in 2000," Fredericks said at a presentation in New York City. "There is considerable press attention not only on who is moving ad dollars to the Internet and what percentage the Internet is of an overall brand marketing budget--but also many opinions on how the industry is and will be tracked in the future.
CLICK HERE to continue reading....
Broadband Fight Heads to CongressWASHINGTON -- The nation's high court this week gave the latest hard knock to key rules in the highly regulated telecommunications industry. Now the question is whether the century-old competition scheme will topple completely, or settle back into a new structure.
Proponents of "open access" suffered a major setback on Monday in the so-called Brand X case, when the U.S. Supreme Court decided (.pdf) that the cable industry doesn't have to let competitive ISPs onto its wires. CLICK HERE to continue reading...
Big advertisers catch the bug for viral campaigns
By Jeffrey Goldfarb CANNES, France (Reuters) - Some of the
world's biggest advertisers, including Microsoft and Anheuser-Busch,
are increasingly turning to electronic word-of-mouth advertising
campaigns as they seek inexpensive, provocative and entertaining ways
to reach new customers. Known commonly as viral advertising, the
marketing strategy often can hide who's behind it and usually involves
an online component to spur consumers to spread the message themselves
with minimal noticeable involvement from the company.
CLICK HERE to continue reading....
Beware the Google Threat
By Adam L. PenenbergGoogle takes its name from the mathematical term "googol," which stands
for a 1 followed by 100 zeros, a number said to be greater than the sum
of all the particles in the universe. Obviously few of us, save perhaps
a handful of farsighted astronomers, have need for a word that conveys
so much. CLICK HERE to continue reading....
Microsoft Recruiting Paid Bloggers
MICROSOFT'S MSN RECENTLY PUT OUT a
call for paid bloggers to write and edit Web sites about five broad
topics: fashion/food/style, music, sports, technology, and television.
The MSN recruiting ads began appearing on various journalism career
sites such as Mediabistro.com and JournalismJobs.com late last week.
The ads sought editors to write and produce between 5 and 10 blog posts
a day; review user submissions; and monitor comments and feedback.
CLICK HERE to continue reading...
'Viral' advertising spreads through marketing plans
'Viral' advertising spreads through marketing plansBy Theresa Howard, USA TODAY
CANNES, France — Viral advertising is spreading
as a popular, efficient marketing tool, as consumers increasingly pick
and choose what ads they watch and when. Viral is today's electronic equivalent of old-fashioned word of mouth.
It's a marketing strategy that involves creating an online message
that's novel or entertaining enough to prompt consumers to pass it on
to others — spreading the message across the Web like a virus at no
cost to the advertiser. ( Related: U.S. ads scoop up awards.)
Survey: Two of Three Adults Use Search For News
by Wendy Davis
THE MAJORITY OF ONLINE ADULTS--53 percent--use
search engines most or all of the time they go on the Web, while only 4
percent say they never use them, according to a study released Tuesday
by search engine marketing firm icrossing. The report, "How America
Searches," based on a Harris Interactive survey of more than 2,000
online adults, also found that most searches are conducted with
specific topics in mind. When asked why they used a search engine, 88
percent of respondents said they did so to research specific topics; 75
percent searched for directions or maps; and 64 percent were seeking
news or information about current events.
CLICK HERE to continue reading...
eMarketer: Broadband Transforms Web Usage
by Wendy Davis
BROADBAND USERS "INTEGRATE THE INTERNET into
their daily lives" in a way that has changed "how they communicate,
socialize, shop, and access entertainment," according to a report
released Tuesday by research company eMarketer. "Speed is changing
everything," states the report, dubbed "Broadband Demographics &
Usage." "Broadband users don't just do more of what dial-up users
do--an always on, high-speed Internet connection fundamentally changes
their behavior, online and off," states the report.
CLICK HERE to contine reading...
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