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Goodbye Overture, Hello Yahoo! Search Marketing
By Kevin Newcomb
The move was announced March 1
at Search Engine Strategies in New York. During his keynote speech,
Yahoo! co-founder Jerry Yang said the move was designed to present
users with a more unified view of Yahoo! Search.
"Over
the past six months, we've introduced new product features and refined
our infrastructure to make search marketing easier for our advertisers,
and are very excited to continue that progress by launching our new
Yahoo! Search Marketing site," said Steve Mitgang, SVP product
marketing, Yahoo! Search Marketing. Mitgang said the rebranding is "one
of many steps" the company is taking to improve the advertiser
experience.
CLICK HERE to continue reading....
9 Highly Effective Marketing Tipsby Bob Leduc
Here are 9 low-cost but highly effective marketing tips to help you boost your sales and profits fast.
Tip 1: Look for some low-cost ways you can enhance the perceived
value of your product or service. Then test raising your price. Don't
be surprised if both your sales and your profit margin go up.
[Read More!]
Blogs The Latest Tool In Corporate Arsenals
Russell Shaw
Web logs -- or blogs, for short -- started out as a way for people to express personal views.
The online journals made it easy to share
off-the-cuff opinions with a small or large number of readers. Blog
entries can be posted on a Web site or distributed to interested
readers via syndication feeds.
Now blogs are moving beyond personal
musings and taking on a new role: corporate communications. A growing
number of businesses are using the blog format to promote products,
interact with customers and shareholders, conduct market research and
distribute company announcements.
Some company blogs even add "personality" by featuring posts from top corporate officers.
CLICK HERE to continue reading....
Advertising Blunders. Who’s To Blame?by Jill St Claire, Founder - JSC Marketing, LLC
Quote: Advertisers
mistakenly perceive the effectiveness of their ads based upon the
medium of choice rather than the message their ad sends to their
prospective customer. As I peruse through the newspaper, tune in to my favorite radio
station, browse the Internet to see what the world has to offer me
today, I am reminded of how much advertising we are exposed to each and
every day. About 7,500 times per day, or so the statistics say.
[Read More!]
Google Solicits Consumers' Videos
by Gavin O'Malley
IN AN EFFORT TO GROW and
diversify the breadth of its video-search, Google earlier this week
invited any and all to upload digital video files--but only
non-pornographic and non-obscene ones--to its servers. From there,
Google officials confirmed, Web surfers will soon be able to search,
preview, play, and download the files along with the rest of Google
Video's offerings. The Google Video beta, which launched in January,
presently consists of closed-caption content and metadata culled from
broadcast TV. To help index the expected torrent of video submissions,
Google will allow content owners to include metadata, captions, and
transcripts with their files.
CLICK HERE to continue reading....
Free Or Not Free -- It's Your Choiceby Randy Justason
The Internet is one of the world's top sources of information, products
and just about anything else you could possibly want. And, if you have
spent any amount of time online, you must have noticed that much of it
is free.
Many home business entrepreneurs get their start online using some
of these free resources. In fact, some of them use freebees almost
exclusively.
So, just what are these valuable assets that attract so many home business newbies? Here are just a few:
[Read More!]
| Wednesday, April 27, 2005 | |
RSS Gives Marketers Uncensored Channel
By: Joe Dysart
Frustrated by the incessant e-mail bouncebacks from ISPs and yearning
to send giant audio/video pitches over the Web unencumbered, some
direct marketers are turning to RSS, or really simple syndication, to
get all of their messages — and all of their message — to target
markets headache-free.
“We’ve been at this awhile, using mediums like TV, radio, e-mail.
But I have to say, RSS is one of the best advertising vehicles I’ve
seen come along in awhile,” said Terry Weaver, CEO of Truckflix.com,
an online jobs broker for trucking companies and drivers.
CLICK HERE to continue reading....
| Wednesday, April 27, 2005 | |
Yahoo! Revamps News Aggregator
by Gavin O'Malley
JOCKEYING FOR THE POSITION OF top
online news destination, Yahoo! Thursday announced the release of
revamped Yahoo! News sites in beta. In an effort to streamline and
simplify users' news intake, Yahoo! has moved the site's navigation
options from a vertical layout flanking the left side of the page to a
horizontal one on top of the page. The site also offers more defined
links and a wider area for stories.
The banner advertisements, which are
positioned vertically above and horizontally alongside stories on the
existing site, have been reconfigured as "large rectangle" ads, and
will lie mixed within stories' content. This change works to the
advantage of both readers and advertisers, according to a Yahoo!
spokesman, because it works to further clean up the site by cutting
down on ad space, and give the ads better positioning--and thus greater
impact.
CLICK HERE to continue reading....
| Wednesday, April 27, 2005 | |
Why You’re Not Blogging - And Why You Should Start Todayby Tinu AbayomiPaulThose of you who aren't ready to wade into the Blog pool are taking
your time for several reasons, according to my informal interviews with
people before and after they blog. Others start blogging and then
abandon their projects too soon, unaware of the benefits.
Whatever your reason, you should get started now - or get back to
blogging as the case may be. Here’s some motivating enlightenment that
you may find surprising.
[Read More!]
Massive CEO: Video Ad Market To Reach $2.5 Billion By 2010
by Shankar Gupta
CALLING BROADCAST TELEVISION ADVERTISING A "bloated"
and "overweight" medium, Massive CEO Mitch Davis predicted Thursday
that in-game video advertising, which his company specializes in, will
increase more than 165-fold in the next five years, from $15 million
last year to $2.5 billion by 2010. "There is a disproportionate amount
of money spent on broadcast television compared to the reach and
frequency it delivers," Davis said. Video games, he said, are "a far
more interesting, exciting, and interactive medium."
Speaking to a crowd of about 250 game
developers, advertisers, and press at the Advertising in Games Forum in
New York City, Davis predicted that video game spending--which, in
2004, totaled an anemic $15 million--would reach $1.4 billion in the
United States alone in five years.
CLICK HERE to continue reading....
Where Do You Find Time for a Home Based Business?by Gobala Krishnan
Copyright 2005 Gobala Krishnan
I am very often asked this question by affiliates in my home business
network, and almost every time it happens, I just shake my head in pity
and disbelief. They just don't get it...
Where DO you find the time to run, manage and promote your home based
business? I honestly don't know. I know one thing for sure; you can
never really 'find' time; you must 'make time'.
[Read More!]
Blogs Test Companies' Control Over Brand Image
by Gavin O'Malley
THE SCENE WAS SET: TIGER Woods,
mustering all his resources in the final round of the Masters on
Sunday, hits a chip shot that lands some 20 feet from the 16th
hole--and, after making a chance 90-degree turn in the hole's exact
direction, comes to a complete standstill on its lip before dropping
in. A magical moment for Tiger and the sport, for sure. But Chris Mike,
director of marketing and advertising for Nike Golf, said he
immediately saw the moment's potential for another cause: the marketing
of Tiger's prototype Nike One Platinum golf ball, which had just made
the miraculous journey. Mike said his team began work Monday on
commercials for One Platinum, which most likely will include Tiger's
shot, and could start running as early as next week.
CLICK HERE to continue reading....
[Read More!]
Chasing The Spider -
Simple RSS Tactics
that can Give your Site the Edge
By Titus Hoskins
(Why it's Strategically Important for any online
concern to keep your eye on the RSS Wildcard in the coming months. Don't
underestimate the potential of this new way of moving content around the web.
This one could deliver big returns. Is your site ready for RSS?)
Moving Closer To The Spider
A little while back, the Internet changed. The change was very subtle. Most
people missed it.
There was a slight shift in the way information is exchanged on the web. No
great momentous event, just a little sideways flex.
[Read More!]
Hello Online Marketers! Here's another podcasting event AND a way to keep your children and family dog happy and safe...
This
week's All God's Creatures Educational Series class is "Safety Between
Children and the Family Dog" on April 28, 2005. The class starts at 9PM EST, and is a one hour presentation with a Q & A section for attendees.
One more thing -these classes are complimentary for a limited time so please come join the fun!
Jennifer Shryock is a Certified Dog Behavior Consultant
[Read More!]
P2P Fuels Global Bandwidth Binge
By Joanna Glasner
Internet users consumed more bandwidth than ever last year, driven by
the growing popularity of peer-to-peer networks and heightened demand
for video files.
Burgeoning demand also prompted internet carriers to upgrade their
network capacity to handle the upswing in traffic, a new report
indicates.
CLICK HERE to continue reading....
RSS Meets the Needs of Direct Marketersby Rok Hrastnik
Contrary to general opinion, RSS meets the needs of even the most
demanding direct marketer, actually providing most of what e-mail
marketing does, except for the strong push factor.
Most direct marketing reasons against RSS are in fact the result of inadequate understanding of RSS by most marketers.
A) Scheduled and autoresponder messages
[Read More!]
Murdoch: Newspapers Must Stop Fearing Web
By
Joe Strupp
WASHINGTON Media mogul Rupert Murdoch urged
newspaper editors to grab on to the digital revolution, stop fearing or
ignoring the power of the Web, and do more to serve the young news
consumers -- or "digital natives," as he called them -- who are more
and more going to the Internet for information.
"We need to realize that the next generation of people
have a different set of expectations of the kind of news they will
get," Murdoch told a luncheon crowd at the American Society of
Newspaper Editors conference on Wednesday, "including when and how they
will get it, and who they will get it from."
CLICK HERE to continue reading....
How Podcasting Worksby S. Housley
It has been said that in October of 2004 a Google search returned less
than 6,000 results for the term 'podcasting'. Today, a similar search
yields more than 857,000 results. Like the blogging phenomenon,
podcasting has come out of nowhere and attracted an enthusiastic
following.
While some traditional radio talk shows have begun providing podcasts
of their regularly-scheduled broadcasts, the bulk of the podcasts that
have cropped up tend to be independent broadcasters who have a
fascination with technology. As a result, some podcasts are a little
rough around the edges. Nonetheless, it is clear that the technology
provides a significant opportunity and potential. Even nay-sayers
believe that podcasting is more than a passing fad.
[Read More!]
Spamming the Wrong Message
By Adam L. Penenberg
Last week, many netizens cheered when Jeremy Jaynes, the eighth-ranked
spammer in the world, was sentenced to nine years in prison.
Jaynes, who also went by the name Gaven Stubberfield, was famous for
pushing "zoo" porn and operating various spam scams. He fired off
millions of e-mail messages, clogging ISP servers and inboxes with
various come-ons while amassing a fortune estimated at about $24
million. But that's not why he's going to jail. A Loudoun County,
Virginia, jury found him guilty of three counts of forging e-mail
headers.
CLICK HERE to continue reading....
U2 Teaches the World About Texting
By Cory
Treffiletti
This past weekend I was lucky enough to see U2 play a sold-out show in San
Jose. If you haven't seen U2 in the last few years, you need to do so
immediately! The show they put on is one of the best shows I've ever seen and
they definitely know how to work a crowd.
[Read More!]
Yahoo offers free hosting to small businesses
By
Stefanie Olsen
Staff Writer, CNET News.com The Internet company on Wednesday introduced a new service that lets
any small business sign up for a free Web page to appear in Yahoo's
local directory. The move will help otherwise unwired small businesses
come online, said Paul Levine, Yahoo's general manager of local
services, as well as help consumers find more local information.
"Our hope is over time
that certainly Yahoo will be top of mind as they think of promoting
their site" or for other services, Levine said in an interview.
CLICK HERE to continue reading....
A Basic Introduction to Bloggingby Mal Keenan
Web logging first appeared on the net in the mid-1990s. The term “web
log” was initially coined refer to a server’s log file and then
expanded to include the meaning of online personal journaling. Later
on, to avoid confusion, the word “blog” was adopted to refer to
personal journaling. Today a blog is defined as an online publication
where an author puts his or her personal thoughts and opinions from the
most intimate to corporate ideas, concerns or events, in chronological
order on the net.
[Read More!]
| Wednesday, April 20, 2005 | |
Acute Homeopathic Remedies for Pets- Audio Class this Week.
Hello Online Marketers! Okay, I know, this isn't rss, podcasting, or anything else remotely related to internet marketing right? WRONG! While the focus is holistic pet care, I publish several RSS channels with three of them being on holistic pet care AND I podcast my weekly column AND I have a podcast on a separate server. AND I market my pet products and services ONLINE. So, if that isn't internet marketing, what is, pray tell? Since Cathy and I run this channel, I'm going to announce my audio pet care classes here each week that are being taught in a VoIP conference room (another internet marketing tool), with an Internet radio show coming soon -another cool internet marketing format and tool. Also, each class is being made into CDs by eMedia Touch so we are offering a sponsorship opportunity on each -you can be exclusive, share or have group ads. So, there! This IS Internet Marketing!! Oh and the veterinarian, she rocks!!!
This week's All God's Creatures Educational Seminar will be taught by Dr. Jill Elliot, DVM.
Jill Elliot, DVM, began her career as a conventional veterinarian.
[Read More!]
| Wednesday, April 20, 2005 | |
Carat Starts Blog Initiative
by Gavin O'Malley
ONLINE AD AGENCY CARAT INTERACTIVE today
is expected to launch a new practice for clients interested in
employing blogs as a marketing tool. John Cate, vice president and
national media director for Carat Interactive, said clients such as
TiVo and Pfizer will each be given a three-part blogging "starter kit,"
introducing them to the increasingly influential world of blogs. The
kits will instruct each client on how to effectively monitor blogs
within their purview, advertise on appropriate blogs, and actually blog
themselves. "This practice won't be right for all of our clients," said
Cate. "We'll have to access the landscape, and determine who can
sustain a dialogue and who can't."
CLICK HERE to continue reading....
| Wednesday, April 20, 2005 | |
Starting Your Own Blog
By John Taylor
I was sitting in my local Internet Cafe yesterday, I like to get away
from my 'home office' from time to time and it's a great place to go
for a cup of Espresso and to meet interesting people. The rather
attractive lady sitting next to me was typing away furiously and, when
she had finished, I asked her what she was writing - I'm interested in
learning how other people use the Internet... some people call that
being nosey!
[Read More!]
Hello Online Marketers! Yep, it's me again only this time I want to ask you to go vote for my friend, BL Ochman's, marketing blog, What's Next Online?
Here's what you do, go here for the Sherpa Blog Awards http://www.surveymonkey.com/s.asp?u=83271011576Then vote for the What's Next Blog by BL Ochman for "Best individual's blog on the general
overall topic of marketing, advertising & PR" The URL for the blog is
http://www.whatsnextblog.comThank you!!!
Kim Bloomer :-)
MSN Blogging, Messenger Services Sign Up Sponsors
by Shankar Gupta
MSN TODAY IS EXPECTED TO announce
the official launch of the blogging service MSN Spaces, and the release
of a new version of MSN Messenger, both formerly available in beta.
Both features will incorporate branding campaigns--the raison d'etre of
the company's "Branded Entertainment and Experience Division," which
was created last month. Initial sponsors include car manufacturer
Volvo, sneaker company Adidas, and the soft drink Sprite. MSN Spaces,
which was launched in beta on Dec. 1, allows users to create and author
a blog for free. The final product is similar to the test version, said
Gayle Troberman, director of MSN's branded entertainment and
experiences. MSN Spaces allows users to create semi-private blogs,
viewable only by people on users' contact lists, or public blogs,
viewable Web-wide. The privacy settings apply to the entire blog,
however--unlike free-blog competitors such as Livejournal, which allow
for individual posts to have different privacy settings.
CLICK HERE to continue reading....
Is it us, or are there tons of announcements about Web video recently?
MSN and iFilm have teamed up; MSN will deliver iFilm video clips to MSN
Video's free streaming entertainment channel.
The clips will be refreshed in real time. MSN also inked a deal with Dennis
Publishing to offer five video clips a week from Maxim. The video content
will include photos, celebrity interviews, and music reviews.
[Read More!]
The Need for Feed(s)
By John Gartner
Online news aggregators like Google News are a blessing and a curse for the newspaper industry.
On one hand, news aggregators can deliver big traffic when they link to
a site. On the other, consumers are turning to Google and Yahoo for
their news, rather than to the individual newspapers the aggregators
link to.
But now several newspapers are about to take on news aggregators at their own game, offering their own branded newsreaders.
The Los Angeles Times, the Denver Post and British newspaper the Guardian will soon offer stand-alone newsreader software for reading stories on their own websites and those of their competitors.
CLICK HERE to continue reading....
Like Two Peas in a Podcast
By Jim
Meskauskas
Eighteen months ago,
if I'd asked you what an iPod is, like most people, you'd fumble around with a
few guesses, perhaps cleverly thinking that the 'i' indicated something to do
with the Internet, remembering that the 'i' prefix was once the ubiquitous
indicator for all things Web.
Finally, though, you'd be forced to concede that you didn't know, maybe
mumbling to yourself, but loud enough for me to hear, something about how you
think you've heard of it but just can't remember.
[Read More!]
Online Local Ad Spend Predicted To Grow 46 Percent in '05
by Wendy Davis
LOCAL AD SPENDING ONLINE BALLOONED 28
percent to $2.7 billion last year, according to a report released
Monday by research company Borrell Associates. The report, "What Local
Web Sites Earn: 2005 Survey," based on a survey of Web sites of 2,177
local media properties, predicts even higher expansion--46 percent, to
$3.9 billion--this year. Local marketers of computer-related services
spent the largest proportion of their ad budgets--7.3 percent--online,
followed by bars and restaurants--3.3 percent--and business-to-business
advertisers--3.2 percent. Borrell defined local advertising as
"advertising placed by locally based businesses for locally focused
online messages."
CLICK HERE to continue reading....
More Sales with Less Sellingby Charlie Cook
Have you ever passed by a bakery display case without feeling the urge
to buy at least one cookie, dessert or cinnamon bun? Have you ever
taken a child into a candy store and not had them ask to buy at least
one of their favorite sweets?
[Read More!]
What Search Sites Know About You
By Joanna Glasner
For most people who spend a lot of time online, impulsively typing queries into a search engine has become second nature.
Got a nasty infection in an embarrassing spot? Look up a treatment on
your favorite search site. Obsessing about an ex? Try Googling his or
her name. Chances are the queries will unearth some enlightening
information.
But while search engines are quite upfront about sharing their
knowledge on topics you enter in the query box, it's not so clear what
they know about you. As operators of the most popular search engines
roll out more services that require user registration, industry
observers and privacy advocates say it's become more feasible to
associate a particular query with an individual. CLICK HERE to continue reading....
RSS is Not Only for Blogsby Rok Hrastnik
Contrary to popular opinion, RSS is not only good for delivering
content from your blog, although blogs are what made RSS so popular.
In fact, RSS can be used to deliver a great variety of content and
content types. If you can break down your content in to individual
stories or individual pieces, you can deliver it via RSS.
[Read More!]
Firefox improves pop-up ad blocking
By
Ingrid Marson
Special to CNET News.com
The Mozilla Foundation has developed a beta patch for the Firefox browser that it claims improves the blocking of pop-up ads.
The popular open-source browser already contains a pop-up blocker by
default, but this does not handle pop-ups launched by plug-ins such as
Flash and Java. Mozilla employee Asa Dotzler wrote in his blog
last week that Mozilla developers are responding to the increasing
number of advertisers that are using plug-ins to launch pop-up ads. CLICK HERE to continue reading....
How to Make Your Business Image Stand out Above The Crowdby Abe Cherian
Traditional advertising methods are still being used for almost 90% of
businesses today. The number one problem with this, is that all
everyone else seems to be following the same old methods.
No matter how expensive, does your advertising look and sound like a
lot of other advertising? If you take a look at your business card
design, flyer design, brochures, letterheads, web page design and any
other methods you are doing, you'll probably find some very familiar
pattern to looking like your competition.
[Read More!]
Google Adding Personal Video to Search Repertoire
SAN FRANCISCO (Reuters) - Google Inc. (GOOG.O: Quote, Profile, Research)
plans to put out a call for personal video clips as it moves to further
expand the reach of its Web search business, company co-founder Larry
Page said on Monday. "We're going to start taking video
submissions from people," Page said at the annual cable industry
convention in San Francisco.
CLICK HERE to continue reading....
The Ultimate Secret To Internet Success! (And It’s Not What You Think)by Dan Lok
Copyright 2005 Quick Turn Marketing International, Ltd.
What I'm about to say may hurt your feelings, but it's time someone tells you the truth:
If your website is not making money, it’s NOBODY'S FAULT BUT YOUR OWN!
I'm warning you…this message is sharp and pointed. I guess I'm 'fighting back' after hearing so many people bitch and moan…
[Read More!]
| Wednesday, April 13, 2005 | |
'Podcasts' Catching on with iPod Owners - Survey
WASHINGTON (Reuters) - The home-brewed audio programs known as
"Podcasts" are catching on with people who own iPods or other
digital-music players, according to a survey released on Sunday. Twenty-nine percent of U.S. adults who own MP3 players like Apple Computer Inc.'s (AAPL.O: Quote, Profile, Research) iPod say they have downloaded podcast programs from the Internet, the Pew Internet and American Life Project found.
CLICK HERE to continue reading....
| Wednesday, April 13, 2005 | |
Can Pay-per-click Really Increase Blog Traffic?by John Taylor
You want to know if Pay-Per-Click really can increase blog traffic? The
answer is: Yes, it can. Thanks for reading this article. Have a nice
day.
Wow, wouldn't it be great if the answer really was that easy? Of course
pay-per-click is a great way to get a new pair of eye-balls in front of
your world-class blog, but it's not as easy as depositing some money
into a PPC account and then watching your traffic counter spin out of
control ten minutes later even though Google's web site claims that
their Google AdWords campaigns can deliver results in an amazing 15
minutes!.
[Read More!]
FEC Eyes Bloggers' Political Ties
By Michael Grebb
WASHINGTON -- A week after the Federal Election Commission proposed
rules on how the internet should be covered by campaign-finance laws,
one thing seems clear: The growing ranks of political bloggers are
watching developments closely.
"The real question is where do we go from here," said Mike Krempasky, co-founder of conservative blog RedState.org. "There's not a real understanding of how politics and the internet works at the Federal Election Commission."
CLICK HERE to continue reading....
Emotional Marketing - Stimulate Your Prospects Into Buyingby Abe Cherian
The secret is creating low cost advertising that compels customers to
come to you. Using a simple system of direct mail letters, postcards,
email and low cost newspaper ads, as well as cable TV and radio - all
of which can get qualified customers to call you or stop buy your place
of business on a daily basis.
The purpose of this mainstream concept is to have customers come to
you. Why? Because your marketing efforts will do the two things that
marketing is supposed to do:
[Read More!]
Online Seminar by Dr Jill Elliot on Emergency Homeopathy for Pets Curious about homeopathy for pets? Dr. Jill Elliot, my vet and friend, is giving two Internet classes
-- April 14th and April 21st starting at 9PM EST -- on emergency
homeopathy for pets. She'll teach you what to do to treat a host of
ills that need urgent care.
[Read More!]
MSN Launches Mobile Video Service
Thursday, Mar 31, 2005 7:00 AM EST
MICROSOFT WEDNESDAY ANNOUNCED THE LAUNCH of
MSN Video Downloads, which will provide mobile video content to Windows
Mobile-based multimedia devices, and select Smartphones and pocket PCs.
MSN Video is culling its video content from 25 content partners,
including the Food Network, Fox Sports, Home & Garden Television,
and IFILM. The short videos available will include news, sports
highlights, children's programming, music videos, and comedy shows. The
service will be subscription-based, costing $19.95 per year for access
to all the downloadable videos. There will also be free videos
available for download by anyone.
--Shankar Gupta
CLICK HERE to read more news headlines....
Are You In Business To Help Customers?by Bob Leduc
Customers want to believe you are in business to help them. They don't
mind if you make a profit by helping them. But they won't buy from you
if they believe you are only in business to get their money.
Here are 4 ways you can assure customers that you are in business to help them.
1. Personalize Your Sales Approach
[Read More!]
Adware Firms Up The Ante On Anti-Spyware
by Wendy Davis, Thursday, Mar 31, 2005 7:00 AM EST
AT THE SAME TIME THAT adware
companies face increasing attack from advocates and legislators, the
industry appears to be aggressively pushing back against
anti-adware/spyware outfits, including adware removal companies and Web
sites devoted to adware/spyware information. In February and March of
this year, at least six companies have complained to anti-adware Web
sites and adware removal companies, according to a report posted by
spyware consultant Ben Edelman. The report, on Edelman's Web site,
lists just two companies that complained against anti-adware outfits
last year. The adware companies' complaints have ranged from
accusations of posting inaccurate information to interfering in their
business relations with consumers.
CLICK HERE to continue reading....
RSS: The Amazing Profit Potentialby Rok Hrastnik
All marketers are the e-mail delivery problem, hoping that just somehow
our messages are going to reach our customers and subscribers this time
... and then hoping that they're going to open them, instead of
mistaking them for spam.
The reality usually hits us hard. While e-mail is still the primary and
most important internet marketing tool, we need to start using other
complimentary tools to get our content delivered.
[Read More!]
Get Off Your RSS!By Nathan MatiasDid you ever look at the daily reads list from a well-written
Weblog? Some of those lists are insanely long, often containing more
sites than most people read in a month! The crazy thing? When you read
these Weblogs, you see their authors reacting and debating with many
other Weblogs and sites. How do people keep track of it all? How can
anyone manage to hold down a job while still checking so many sites so
frequently?
CLICK HERE to continue reading....
by Kent ThompsonEveryone is talking about RSS. Blogs, newsites and the like are putting
those little orange RSS link thingies all over their sites. What's all
the hype about?
Okay, email will always have its purpose in life. But many people are
realizing that RSS is an excellent alternative to email for newsletters
or other mass-distribution lists.
Here are three HUGE advantages of RSS over Email:
1) RSS is totally spam-proof.
[Read More!]
When Will Tina Brown Blog? Scoop: Real Soon.
By Greg Lindsay, March 29, 2005
When will Tina Brown start blogging?
During the weblog's
transition from a variation of a personal homepage to a rival to the
reporting and commentary of the mainstream media (MSM) -- and
occasional assassin of the media's kings -- I've been keeping an eye
open for the announcement that would signal blogging's entry into the
mainstream and the end of its subversive, outsider reputation. As a
canary-in-the-coal-mine sign, Tina Brown is the perfect bird. The
British-born editor is the consummate MSM insider, who, just as the
dotcom boom was peaking, was pouring her media-mogul hopes and dreams
into Talk magazine. (Remember that it had the preliminary subtitle of
"The American Conversation," a mantle snatched away with gusto by the
collective inhabitants of the blogosphere.) CLICK HERE to continue reading....
10 Tips For Writing A Highly Persuasive Adby Keith Gloster
Are you a network marketer or an affiliate struggling to convert your
web site visitors into eager sign-ups or buying customers? While there
could be many reasons why you're not receiving the sign-ups and
customers you deserve, the first thing you should consider is your ad
copy. Be honest with yourself and consider these 3 qualifying questions
in regard to your current ad copy:
1. Does your headline instill curiosity?
[Read More!]
Hello Online Marketers! Our friend and Co-op partner John Botscharow, has an exciting new ebook for offer on RSS Advertising. Here's the info:
 RSS ADVERTISING SECRETS
A COMPLETE GUIDE TO RSS FEEDS AND MARKETING!
BONUS INFO: HOW TO GET INDEXED BY YAHOO AND MSN IN ABOUT AN HOUR
[Read More!]
AOL Offers Blog Service For Teens
by Wendy Davis, Wednesday, Mar 30, 2005 7:00 AM EST
AMERICA ONLINE YESTERDAY ANNOUNCED THE creation
of a new blogging service, "AOL RED Blogs," for teen members. With the
new feature, teens can create blogs that they can either keep
completely private, share with certain family or friends, or--for
youngsters older than 15--open to the Web at large. Malcolm Bird,
senior vice president-general manager of AOL Teens and Kids, said the
company anticipated high demand among the 3.8 million some teens who
visit AOL RED each month. AOL has offered blogs for youngsters on a
beta site for the last six weeks, Bird said, adding that about 600
teens had created Web logs on the site. "There's no escaping the
popularity of blogs for teens on the Web," Bird said.
CLICK HERE to continue reading....
How Can You Use Blogs to Incease Traffic?by Brandon Hong
I am conducting my 1st webcast and asked my subscribers list what is their most pressing question they have about blogs and rss?
Here's one of the questions I have:
How can you use blogs to incease traffic?
Blogs can increase traffic through the following:
[Read More!]
| Wednesday, April 06, 2005 | |
Report: One In Seven Affiliates Generates High Conversions
by Gavin O'Malley, Monday, Mar 28, 2005 7:00 AM EST
FOR ALL THE HYPE ABOUT affiliate
marketing, is it effective? A new study by Shawn Collins Consulting
suggests that affiliate programs can lead to business, with 14 percent
of affiliates generating conversion rates of more than 5 percent. For
the study, more than 130 affiliate managers--ranging from small
mom-and-pops to Fortune 100 companies--were surveyed on their overall
strategies, as well as a number of issues about their affiliate
marketing channels such as staffing, recruiting, and management.
CLICK HERE to continue reading....
| Wednesday, April 06, 2005 | |
United Virtualities Launches HotRecorder For VoIP
Tuesday, Mar 29, 2005 5:31 AM EST
ONLINE AD TECH DEVELOPER UNITED Virtualities
yesterday said it launched a new ad-supported software product called
HotRecorder that allows VoIP users to record their PC-based phone
conversations. Users of VoIP, who make phone calls over the Internet
using one of several available services--AIM, Firefly, Net2Phone,
Yahoo! Messenger, SKYPE--will be served advertisements every time they
make a call. Ads are displayed within a dialogue window within a user's
VoIP software.
CLICK HERE to continue reading....
Universal Finds Blogger Universe Small, But Big Among Young Adults
by Wendy Davis, Monday, Mar 28, 2005 7:00 AM EST
WEB BLOGGING MAY HAVE COMMANDED a
large share of news headlines last year, but bloggers themselves are
still a rare breed, amounting to less than 2 percent of the adult
population, according to a recent study by Universal McCann and Media
in Mind. The research is detailed in "The Rise of the
Consumer-Generated Media Machine," Media magazine's April
cover story, which explores how blogs, forums, and usergroups are
changing marketers' relationships with consumers. But, although the
ranks of bloggers are small, demographic trends suggest that history is
on their side. Young adults ages 18-24 are almost three times as likely
as the general population to have blogged: When asked if they had ever
kept an online journal, 5.2 percent of respondents in the 18-24 bracket
responded yes, compared to 1.9 percent of all adults.
CLICK HERE to continue reading....
Intelliseek Upgrades BlogPulse
Tuesday, Mar 29, 2005 5:31 AM EST ONLINE BUZZ-MONITORING FIRM INTELLISEEK YESTERDAY said
it is upgrading its BlogPulse.com portal to 2.0 status. The improved
service has expanded to monitor 9.3 million blogs; has extended its
retrievable archive from 60 days to six months; and offers a daily
count of blog activity and analysis. Users can also create their own
customized graphs, which track themes and issues within the blogosphere
that are relevant to them. Previously, BlogPulse would only search a
URL's home page, whereas BlogPulse 2.0 now searches an entire Web site
for relevant results. "The new BlogPulse searches faster, digs deeper,
and slices data smarter," Pete Blackshaw, Intelliseek's chief marketing
officer, said in a company statement.
-- G.O. CLICK HERE to read more news....
Bloggers Balk At Proposed FEC Rules
by Shankar Gupta, Monday, Mar 28, 2005 7:00 AM EST
SOME PROMINENT BLOGGERS COMPLAINED LAST week
that a new Federal Elections Commission proposal to regulate campaign
contributions on the Internet didn't adequately protect online writers.
The FEC's proposal amends the definition of "public communication" to
include "certain Internet communications that are widely distributed or
available to the general public." In the past, FEC regulations
implementing the Bipartisan Campaign Finance Reform Act of 2002,
commonly known as McCain-Feingold, excluded all online communication
from the definition of "public communication." But last year, federal
Judge Colleen Kollar-Kotelly ruled that the agency could no longer have
a blanket exclusion of the Internet from campaign finance regulations.
CLICK HERE to continue reading....
Home Based Business; Quick, Easy Money...And Pigs Will Flyby Kirk Bannerman
Here come those flying pigs!
Does it ever end? I've been involved with Internet-based home
businesses for some time and I continue to be exposed to a seemingly
endless barrage of offers (all costing me money, of course) claiming to
be 'the secret' for making a fantastic income, in a very short time,
and with very little effort involved.
[Read More!]
Move Over Blogs: Here Come Podcasts
by Stephan Spencer
If you
haven't heard of podcasting yet, I am not surprised. It's a brand new
term—just invented earlier this year, in fact, by Ben Hammersley in an
article for The Guardian newspaper.
Podcasting
refers to the technology used to pull digital audio files from Web
sites down to computers and devices such as MP3 players. "Podcast" is
derived from the name of the iPod MP3 player from Apple, although you
don't need an iPod to partake in podcasts.
CLICK HERE to continue reading....
Avoiding "Me Too" Marketing with a Competitive Advantageby Marcia Yudkin
When I was probing a client on what made his business special, he
replied, 'Actually, I'm just like everyone else. What's wrong with
that? I'll just be another burger place.'
But with a 'me too' presentation and no distinctiveness, your firm
becomes harder to remember, harder to recommend and difficult to market
in a focused way. Why create such challenges deliberately?
[Read More!]
Yahoo adds search for 'flexible' copyright content
By
Matt Hines
Staff Writer, CNET News.com update
Yahoo has added a feature that lets people search content hosted by
Creative Commons, a nonprofit group that specializes in copyrighting
material so that it's available for some reuse.
The search giant launched a beta, or test version, of the function on Thursday.
Yahoo said the search tool
links to millions of Web pages featuring the unconventional
content-licensing agreements. Most of the content available through the
search feature can be licensed for free under noncommercial-usage or
other guidelines, Yahoo said. CLICK HERE to continue reading....
6 Strong Reasons Why RSS Beats Email Marketingby Mustafa Khundmiri
A brand new marketing tool predicted to replace email is currently
sweeping the World Wide Web like a storm. The Internet is experiencing
the so-called “orange” revolution and there’s no stopping to it. The
online marketing world is rigorously seen chanting a 3-letter mantra,
R-S-S.
Yes, RSS is here and it’s got substance, material, style, sophistication…
[Read More!]
It's the Content, Not the Source
By Adam L. Penenberg
Much of the news and blog coverage surrounding the Apple Computer
lawsuit has centered on the rights of bloggers versus those of
professional journalists. While this is certainly an issue worth
exploring, and something the courts will no doubt face in the coming
years, this is not what the Apple suit is about.
Yet, in a piece called "Bloggers or reporters: Lawsuit's can of worms," New York Times
reporter Jonathan Glater wrote that Apple's lawsuit "is drawing the
courts into (the) question: Who should be considered a journalist?"
Elizabeth Millard of CIO Today reported,
"Although the case will most directly affect the publishers of rumor
sites, it also raises issues about whether bloggers can be classified
as journalists." And The Blog Herald
claimed that the judge's ruling was a "threat to free blog speech" and
that the judge said "that bloggers should not have the same protection
afforded to journalists under U.S. law."
CLICK HERE to continue reading....
Kickin' It Daily
Brought to you by KickTheEmailHabit.com
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Saturday, April 30, 2005
Fortunate indeed, is the man who takes exactly the right measure of himself, and holds a just balance between what he can acquire and what he can use.
Author: Unknown
Friday, April 29, 2005
"Goals are not only absolutely necesary to motivate us. They are essential to really keep us alive.
Author: Robert H. Schuller
Thursday, April 28, 2005
Nobody ever died of laughter.
Author: Sir Max Beerbohm
Wednesday, April 27, 2005
Excuses are the nails used to build a house of failure.
Author: Don Wilder
Tuesday, April 26, 2005
My belief is that personal freedom cannot grow beyond personal responsibility. The more people that learn to be fully accountable for their lives, the more freedom each of us can enjoy and the more fulfilling all of our lives will be.
Author: Reed Konsler
Monday, April 25, 2005
I expect to pass through this world but once. Any good therefore that I can do, or any kindness or abilities that I can show to any fellow creature, let me do it now. Let me not defer it or neglect it, for I shall not pass this way again.
Author: William Penn
Sunday, April 24, 2005
There is little difference in people, but that little difference makes a big difference.
The little difference is attitude. The big difference is whether it is positive or negative.
Author: W. Clement Stone
Saturday, April 23, 2005
After the verb 'to Love,' 'to Help' is the most beautiful verb in the world.
Author: Bertha von Suttner
Friday, April 22, 2005
A man to carry on a successful business must have imagination. He must see things as in a vision, a dream of the whole thing.
Author: Charles Schwab
Thursday, April 21, 2005
Note how good you feel after you have encouraged someone else. No other argument is necessary to suggest that never miss the opportunity to give encouragement.
Author: George Adams
Wednesday, April 20, 2005
For every sale you miss because you're too enthusiastic, you will miss a hundred because you're not enthusiastic enough.
Author: Zig Ziglar
Tuesday, April 19, 2005
Nothing great was ever achieved without enthusiasm.
Author: Ralph Waldo Emerson
Monday, April 18, 2005
It's not what you gather, but what you scatter that tells what kind of life you have lived.
Author: Unknown
Sunday, April 17, 2005
Never, never, never, never give up.
Author: Winston Churchill
Saturday, April 16, 2005
"Individual commitment to a group effort-that is what makes a team work, a company work, a society work, a civilization work.
Author: Vince Lombardi
Friday, April 15, 2005
There is no fatigue so wearisome as that which comes from lack of work.
Author: Charles H. Spurgeon
Thursday, April 14, 2005
We must reject the idea that every time a law's broken, society is guilty rather than the lawbreaker. It is time to restore the American precept that each individual is accountable for his actions.
Author: Ronald Reagan
Wednesday, April 13, 2005
Happiness does not depend on outward things, but on the way we see them.
Author: Leo Tolstoy
Tuesday, April 12, 2005
If you realize that you have enough, you are truly rich.
Author: Unknown
Monday, April 11, 2005
Dance as though no one is watching you. Love as if you've never been hurt before. Sing as if no one can hear you. Live as though heaven is on earth.
Author: unknown
Sunday, April 10, 2005
You can't just sit there and wait for people to give you that golden dream.
You've got to get out there and make it happen for yourself.
Author: Diana Ross
Saturday, April 9, 2005
A real decision is measured by the fact that you've taken a new action. If there's no action, you haven't truly decided.
Author: Anthony Robbins
Friday, April 8, 2005
"Determination is the wake-up call to the human will.
Author: Anthony Robbins
Thursday, April 7, 2005
Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it's amazing what they can accomplish.
Author: Sam Walton
Wednesday, April 6, 2005
Good nature is worth more than knowledge, more than money, more than honor, to the persons who possess it.
Author: Henry Ward Beecher
Tuesday, April 5, 2005
Men succeed when they realize that their failures are the preparation for their victories.
Author: Ralph Waldo Emerson
Monday, April 4, 2005
Little minds are tamed and subdued by misfortune; but great minds rise above it.
Author: Washington Irving
Sunday, April 3, 2005
The future lies before you, like paths of pure white snow. Be careful how you tread it, for every step will show.
Author: Author Unknown
Saturday, April 2, 2005
Balance, peace, and joy are the fruit of a successful life. It starts with recognizing your talents and finding ways to serve others by using them.
Author: Thomas Kinkade
Friday, April 1, 2005
The worst thing that can happen to you as an enthusiastic adult
is that you could appear foolish to people who need to criticize.
Let me assure you--enthusiasm is worth this risk.
If you allow yourself to be enthusiastic, you'll be so full of wonder,
you won't care what people think.
Author: Barbara Sher
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Listen Up: Podcasting Primer for Bloggers
By Titus Hoskins
Podcasting is a new audio technology that can be attached
to RSS for easy delivery of audio files. Bloggers or publishers
can publish these 'audio' or 'radio' files which subscribers
can automatically download and enjoy. The Free encyclopedia Wikipedia, defines "Podcasting" as
"making audio files (most commonly in MP3 format) available
online in a way that allows software to automatically
detect the availability of new files (generally via RSS),
and download the files for listening at the user's convenience."
[Read More!]
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