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Frenzy Begins Over Cookie Alternative
By Zachary Rodgers | March 31, 2005
An
existing technology offering cookie-like functionality is gaining
attention from publishers, marketers and others as a possible
replacement for the ubiquitous, but potentially endangered, text files.
The
technology, based on Macromedia's Flash, is getting attention as
awareness spreads of an apparent increase in user deletion of cookies.
A JupiterResearch study recently found nearly 40 percent of Web users clear these text files
from their machines on a regular basis. Because of the enormous
consequences of cookie deletion for online marketing, analytics experts
and ad technology vendors have since begun overtly addressing the
potential of the "Flash cookie." CLICK HERE to continue reading....
Internet Phones Likely to See Price Competition
CHICAGO (Reuters) - The booming market for phone calls using Internet
technology has created a bonanza for telecom gear makers such as Cisco
Systems Inc. (CSCO.O: Quote, Profile, Research), but aggressive pricing could squeeze profits.
Price competition for so-called corporate VOIP products, particularly
among the three big North American players -- Cisco, Avaya Inc. (AV.N: Quote, Profile, Research) and Nortel Networks (NT.TO: Quote, Profile, Research)
-- may be intensifying, prompted by lackluster information technology
spending and moves to capitalize on a replacement cycle for phone
systems, analysts said.
CLICK HERE to continue reading....
| Wednesday, March 30, 2005 | |
Anti-Spyware Companies Promote Cookie Deletion
By Rob McGann
Search for
terms like "Coremetrics," "WebSideStory," "DoubleClick," "ValueClick"
or "Atlas DMT" on Google, and some of the most prominent paid results
seem to cast aspersions on these well-known interactive marketing brand
names. You'll
see ad text like "Coremetrics Removal Tool," "Kill AtlasDMT.com Now"
and "Websidestory Removal." These ads -- promoting anti-spyware tools
like NoAdware, XoftSpy, and PC Orion -- urge users to buy and download
software that remove these companies' cookies from their computers.
Such
campaigns -- many of them run by the anti-spyware companies' affiliates
-- may provide some explanation for the findings of a recent JupiterResearch study, which reported that 40 percent of online consumers delete cookies from their primary computers as often as once a month.
CLICK HERE to continue reading....
More E-Mails Blocked, Return Path Study Finds
By: Christine Blank
Contributing Editor
E-mail marketers still need to monitor ISPs' e-mail blocking vigilantly, as the problem has worsened.
Twenty-two percent of permission-based e-mail was blocked by top
ISPs in 2004, up 3.3 percent from the second half of 2003, e-mail
management firm Return Path, New York, found in a new study.
CLICK HERE to continue reading....
Those Darn Nigerians
by Bill
McCloskey
THERE IS A NEW VERSION of the 4-1-9 e-mail scam that has been
going around auction sites and the "For Sale" sections of various Web
communities lately. Known as the 4-1-9 scam after 4-1-9 section of the Nigerian
Penal Code, most people are familiar with these scams usually from some
"barrister" of some foreign country who has heard about me through a trusted
source and wants me to help him get money out of the country by depositing the
money in my account. I get so many of these letters I figure I must be on some
Nigerian telephone booth somewhere: "for a good time and a trusted source to
transfer money contact Bill at..."
[Read More!]
Top court to hear landmark P2P case TuesdayPublished: March 28, 2005, 4:00 AM PST
By
John Borland
Staff Writer, CNET News.com
Ken Fuhrman's Colorado-based start-up company is a television
junkie's dream, making powerful home media servers to hold digitized
versions of television shows, movies and music.
But Fuhrman is worried. On Tuesday morning, the Supreme Court
will hear arguments on whether file-swapping software companies
Grokster and StreamCast Networks should be held responsible for the
widespread copyright infringement on their networks, and he's afraid
his company, Interact-TV, could be affected too.
CLICK HERE to continue reading....
Study: Wireless Spam Proliferates
by Gavin O'Malley, Tuesday, Mar 22, 2005 7:00 AM EST
ONE OUT OF FOUR COLLEGE students
surveyed online reported receiving ads on their mobile phones,
according to a Ball State University study of 1,171 students conducted
last month. Of the students to receive wireless spam, nine out of 10
said they were annoyed by the unsolicited text message advertisements
or instant message ads sent to their cell phones, What's more, 68
percent of respondents who received wireless spam said they were less
likely to purchase a product from businesses responsible for serving
the unwanted ads. Fortunately for the advertisers responsible, only 5
percent of students receiving such spam could even recall the name of
the business or product in question.
CLICK HERE to continue reading....
Warner Brothers Sponsors Podcaster
By Zachary Rodgers
After
getting into some trouble for its early marketing practices in the
blogosphere, Warner Brothers Records is dipping its toes in the blog
waters once again. The company will sponsor podcasts of the Eric Rice
Show and provide exclusive audio content from one of its bands.
The Eric Rice
Show, which is produced by Rice and three of his colleagues, features
audio musings on entertainment, technology, and culture. Podcasting,
the practice of publishing extended audio recordings in a Web feed
format, still reaches a very small audience, but many expect it to take
off as digital music players proliferate. Financial terms of the deal
with Warner Brothers weren't disclosed. CLICK HERE to continue reading....
Firefox Snags Market Share From MSN by Shankar Gupta, Monday, Mar 21, 2005 7:00 AM EST
THE FIREFOX BROWSER CONTINUED TO cut
into Internet Explorer's market share, according to statistics released
Friday by NetApplications, an Aliso Viejo, Calif.-based company that
offers Web-monitoring products. By the end of February, the open source
Firefox browser accounted for 6.17 percent of browsers--up from 5.59
percent in January, according to NetApplications. During the same
period, Microsoft's browser fell from 90.31 percent to 89.04 percent.
Some say that the downward trend for Microsoft's Explorer could be
significant for the company--which just entered the search space last
month--because browsers can play a key role in search. "The browser has
become central in terms of driving revenue opportunities," said Michael
Gartenberg, an analyst with Jupiter Research.
CLICK HERE to continue reading....
Yahoo buys photo-sharing site Flickr
By
Jim Hu
Staff Writer, CNET News.com
Yahoo has purchased online photo-sharing service Flickr, less than a
week after the Internet giant launched a beta test of a new blogging
tool.
Vancouver, British Columbia-based Flickr
lets users upload digital photos from computers and camera phones, put
together photo albums, and post photos to blogs, among other things.
Joanna Stevens, a spokeswoman for Sunnyvale, Calif.-based Yahoo, confirmed the deal Sunday but did not disclose the terms.
CLICK HERE to continue reading....
Yahoo! 360 Melds Social Networking With Blogging
by Gavin O'Malley
YAHOO! THIS WEEK UNVEILED PLANS to
introduce a combined social networking and blogging service called
Yahoo! 360 at the end of March. The free service will allow users to
integrate a series of existing Yahoo! services--discussion groups,
restaurant and music reviews, photos, music, instant messenger, and
addresses--with a new blogging feature. At first, Yahoo! 360 will be
accessible only to those invited to participate by the Sunnyvale,
Calif.-based company, which in turn will be able to invite others to
the service. Yahoo! employees have been experimenting with the
service--known internally as "Mingle"--since last year, a Yahoo!
spokeswoman confirmed.
CLICK HERE to continue reading...
| Wednesday, March 23, 2005 | |
Study Showing Consumers Purge PCs Of Cookies Casts Doubt On Analytics, Targeting
by Gavin O'Malley
IN NEWS THAT UNSETTLED MANY in the online advertising world, a new
study by
Jupiter Research revealed that four out of 10 Internet users delete
cookies
from their primary computers at least once a month.
The report found that about 12 percent of Internet users delete cookies
on a
monthly basis, 17 percent do so weekly, and 10 percent purge cookies
every
day. What's more, more than half--52 percent--said they had rid
their
computers of cookies at least once in the last year. For the study,
announced yesterday, Jupiter Research surveyed 2,337 U.S. online
consumers
in March.
CLICK HERE to continue reading....
Study: Blog Readers An Elite Minority
by Gavin O'Malley
BLOG READERS MIGHT STILL BE small
in number, but they are among the most influential groups in the United
States, according to a study by blog ad network Blogads.com, released
Friday. The report, issued by Blogads.com founder Henry Copeland,
concluded that most blog readers were "involved, upscale, intelligent,
individuals who also read Atlantic Monthly, The Economist, The New Yorker, National Geographic, The Nation
and WSJ.com." For the Blogads study, Copeland surveyed more than 30,000
Internet users; respondents had visited at least one of 100 blogs to
which he forwarded links to the survey.
CLICK HERE to continue reading....
Hands Off the Web, Bloggers and Lawmakers Say
By Andy Sullivan WASHINGTON (Reuters) - Internet bloggers
should enjoy traditional press freedoms and not face regulation as
political groups, lawmakers and online journalists said on Friday.
In separate letters, Democratic lawmakers and Internet commentators
urged the Federal Election Commission to make sure that political Web
sites that serve as focal points for political discussion, like
Wonkette.com and Freerepublic.com, don't have to comply with
campaign-finance rules.
CLICK HERE to continue reading....
New Weapons in the Antispam War
By Neil J. Rubenking
As spammers devise new ways to fill your in-box with porn, pills, and
prime mortgages, antispam companies scramble to keep up. Here we
evaluate three current weapons in the fight to keep spam from
overwhelming your work day: InBoxer 2.0, OnlyMyEmail Personal, and
SpamCatcher 4. CLICK HERE to continue reading....
Broadband killing off newspapersIain Thomson, vnunet.com 08 Mar 2005
US consumers with broadband
used the internet rather than newspapers during the last presidential
elections as their primary news source, a survey has revealed. "The
last election was a breakout event for the internet," said Lee Rainie,
director of the Pew Internet & American Life Project and one of the
authors of the report.
CLICK HERE to continue reading....
Bigfoot: Spam On Decline, But Spyware Plagues Consumers
by Wendy Davis, Wednesday, Mar 9, 2005 7:00 AM EST
THE GOOD NEWS IS THAT consumers
report receiving less spam than in the past, but the bad news is that
most say they've been infected with spyware, according to a study
commissioned by e-mail marketer Bigfoot Interactive and released
Tuesday at a conference hosted by the company in New York. For the
study, RoperASW conducted interviews in February with 537 adults who
have Internet access at home. Fifty-seven percent of respondents said
they thought that the quantity of spam they received in the last year
decreased; at the same time, about the same proportion-- 55
percent--said they had been infected with spyware.
CLICK HERE to continue reading....
Yahoo 360 takes spin through blogosphere
Published: March 16, 2005, 9:20 AM PST
By
Evan Hansen
Staff Writer, CNET News.com update
Yahoo is stepping into social networking and blogging, with a new
service that promises to offer a simpler way to keep in touch with
people.
Dubbed Yahoo 360,
the new service is accepting invitation-only beta testers for now, the
Sunnyvale, Calif.-based Web giant said Wednesday. The test will be
opened to a broader audience on March 29.
CLICK HERE to continue reading....
| Wednesday, March 16, 2005 | |
FTC Ponders: Is 'Adware' Spyware?
by Wendy Davis, Wednesday, Mar 9, 2005 7:00 AM EST
COMPANIES THAT INSTALL AD-SERVING SOFTWARE on
consumers' computers and serve them pop-ups--such as WhenU, Claria, and
180solutions--bristle at being called "spyware," rather than the more
neutral term "adware." But is spyware really the wrong word for such
companies? Perhaps not, according to participants in a spyware workshop
convened last year by the Federal Trade Commission. An FTC report on
the workshop issued this week, "Monitoring Software on Your PC:
Spyware, Adware, and Other Software," stated that panelists and
commenters differed widely about whether adware should be considered
spyware. Some participants held that the most important factor was
whether the software led to the serving of pop-up ads; if so, they
argued, then it was spyware. Others argued that the adware/spyware
distinction hinges on whether users had adequate advance notice of what
the program would do; if so, then it's adware, but if not, spyware's
the appropriate name. Still others maintained that adware could only be
spyware if it monitored where users went on the Web.
CLICK HERE to continue reading...
| Wednesday, March 16, 2005 | |
Seven Bloggers Named to Media 100 ListMicropersuasionSeven bloggers have been named to The Media 100 (PDF)
Yahoo! Mulls Expansion Of Contextual Program
by Gavin O'Malley, Wednesday, Mar 9, 2005 7:00 AM EST
YAHOO! IS EXPLORING EXPANDING ITS current
contextual advertising program, confirmed a Yahoo! source Tuesday.
Rumors that Yahoo! has been quietly testing a contextual advertising
program for blogs and small publishers to rival Google's Adsense have
been circulating the blogosphere in part because of contextual ads that
were spotted on the blog of Ken Rudman, a product manager at Overture.
CLICK HERE to continue reading...
Internet Passes Radio for Political News -Survey
Sun Mar 6, 2005 4:08 PM ET WASHINGTON (Reuters) - The Internet surpassed radio as a source for
political news in the United States last year as more people went
online to keep up with the presidential election campaign, according to
a new report released on Sunday. Twenty-nine percent of U.S.
adults used the Internet to get political news last year, according to
the Pew Internet and American Life Project. That's up from 4 percent in
1996 and 18 percent in 2000. CLICK HERE to continue reading....
FEC Chairman Unsettles Bloggers With Talk Of Online Regulation
by Shankar Gupta
FEDERAL ELECTION COMMISSIONER SCOTT THOMAS unnerved
some prominent bloggers last Friday when he spoke publicly at a
conference at George Washington University in Washington, D.C. about
the agency's plans for regulating political donations online. While the
media is generally exempt from regulation under campaign finance laws,
Thomas indicated that the agency might nonetheless regulate
expenditures to blogs and some online publications. "We have shown at
the FEC a willingness to extend the media exemption to some
Internet-based news services. But this media exception inquiry will go
to the question of: 'What is a periodical publication?' and 'What is a
legitimate press function?' It will also get into: 'What is
news?'...'What is commentary?'...'What is editorial content?'" said
Thomas, according to a transcript of his remarks posted at the blog
RedState.org.
CLICK HERE to continue reading....
Ad Tracker: Strong Growth Across All Media In '04
by David Kaplan, Wednesday, Mar 9, 2005 8:15 AM EST TOTAL AD SPENDING FOR ALL media
last year rose 9.8 percent to $141.1 billion over 2003, TNS Media
Intelligence reported on Tuesday. While media spending devoted to
television--the category that benefited the most--was boosted by the
Summer Olympics and the Presidential election, that doesn't explain the
robust ad growth for 2004, which has expanded at a faster rate than the
general economy in nine of the last 10 quarters, said Steven J.
Fredericks, president and CEO of TNS Media Intelligence.
CLICK HERE to continue reading....
Friendster Launches Blogging Platform
by Gavin O'Malley
SOCIAL NETWORKING SITE FRIENDSTER YESTERDAY announced
the launch of Friendster Blogs, giving its 16 million members a
platform to rant and ramble, buzz and bemoan, divulge, and divine to
their hearts' content. Friendster is betting that the blend of two
evolving Web trends--social networking and blogging--will placate the
fickle tastes and expectations of consumers in an extremely competitive
market. The underlying technology--which allows users to post and
archive their thoughts, pictures, and links as dated entries in
chronological order--is provided by San Francisco-based Six Apart, a
blogging software company, which offers a similar paid service by the
name of TypePad.
CLICK HERE to continue reading....
| Yahoo! Offers Mobile RSS
|
| by Gavin O'Malley, Friday, Mar 11, 2005 6:30 AM EST |
|
IN APPRECIATION OF THE ADVENT of
both RSS and mobile Internet access, Yahoo! yesterday said it will now
offer users who have signed up for e-mail or other services access to
their personalized My Yahoo! headlines, including RSS, stock
portfolios, sports, weather, and My Email, through Yahoo!'s Mobile
Internet service. "This will allow the 20 million Americans using My
Yahoo! to take the customized news platforms they've created anywhere
their mobile phones can go," Scott Gatz, senior director of
personalization products at Yahoo!, said. |
CLICK HERE to continue reading...
The Uncertainty Factor
by Bill McCloskey
THE OTHER DAY I WAS reading one of my special interest e-mail
newsgroups and someone posted to the moderator of the site that they had
received a request for information from Topica, who hosts this particular e-mail
group. They were concerned because of the rash of phishing going on with fake
eBay e-mails, bank credit card e-mails, etc.
[Read More!]
Tentative ruling favors Apple in blog case
By
Dawn Kawamoto
Staff Writer, CNET News.com
A California judge has issued a tentative ruling that Apple Computer
can force three blogging sites to divulge their sources, according to
reports.
In the preliminary ruling, issued Thursday, a Santa Clara County
Superior Court judge said that the three blogging sites, which had
disclosed information about Apple's upcoming products, did not have the
same legal protections that shield journalists, according to the San Jose Mercury News.
A hearing in the case,
which is scheduled for Friday, could have a significant ripple effect
on all blogging sites that disclose information about companies.
CLICK HERE to continue reading....
Bloggers, chill out already!
March 7, 2005, 10:53 AM PT
Bloggers of America, chill.
Reports of a Federal Election Commission plot to "crack down" on blogging and e-mail are wildly exaggerated.
First of all, we're not the speech police. We don't tell private
citizens what they can or cannot say, on the Internet or anywhere else.
The FEC regulates campaign finance. There's got to be some money
involved, or it's out of our jurisdiction.
CLICK HERE to continue reading....
Will Blogs Become the Ultimate Marketing Tool?
by Gavin O'Malley
BLOGS--ONCE CONSIDERED THE DOMAIN OF all
that is not corporate--will soon be an indispensable marketing tool,
agreed a mix of public relations, marketing, and research professionals
who gathered this week at the Search Engine Strategies Conference in
New York. The blogosphere is increasingly portrayed as neutral ground
where businesses can tackle issues head on in a sort of preemptive
damage control, and attract consumers to their products and services
with compelling content. Experts and professionals at Search Engine
Strategies discussed how to find the right voice, get it out, and
achieve the greatest reach possible.
CLICK HERE to continue reading....
Bloggers Protest Possible FEC Crackdown
by Shankar Gupta, Thursday, Mar 10, 2005 7:45 AM EST
A PROMINENT ONLINE POLITICAL MARKETING firm
for Democratic candidates, with some help from a group of bipartisan
bloggers, will take concerns about potential new Federal Election
Commission rules to the chairman on Friday. The regulations could
extend campaign finance laws to blogs and other Internet sites.
Campaign finance laws normally limit political advertising, but in the
past, the FEC took the position that those laws didn't apply to
Internet campaigning. But late last year, a federal judge struck down
the blanket Internet-activity exemption. Last week, FEC Commissioner
Bradley Smith created a storm in the blogosphere when he stated that
the commission might start regulating blogs or other Web sites that
link to campaign Web sites, send out mass e-mails, and perform other
possible fund-raising functions.
CLICK HERE to continue reading....
Google's secret of success? Dealing with failure
By
Martin LaMonica
Staff Writer, CNET News.com
BURLINGAME, Calif.--The technical wizardry behind Google's
successful search engine may come down to a blindingly obvious insight:
PCs crash.
On Wednesday, Urs Hoelzle, a vice president of engineering and of
operations at the search giant, shed some light on how Google's data
centers operate. Many people consider the company's operations
expertise more valuable than the actual search algorithms that launched
the enterprise.
Click Here to continue reading....
Kanoodle Debuts Local Targeting Tool
by Gavin O'Malley, Tuesday, Mar 8, 2005 7:15 AM EST
CONTEXTUAL ADVERTISING SERVICES PROVIDER KANOODLE yesterday
announced the addition of a local targeting tool to its
content-targeted suite of products. Local Target, currently built into
Kanoodle's ContextTarget program, means to give advertisers the ability
to reach local customers via a topic-matching approach to listings on
market-specific pages. The product will allow local and national
businesses to better target customers in specific markets, drive them
to brick-and-mortar outlets, and increase brand penetration in specific
geographic areas, according to Kanoodle CEO Lance Podell. "It's the
first sponsored links product built solely for local targeting on
content pages," Podell said.
CLICK HERE to continue reading....
Can you hear VoIP now? Small firms get the call
Last modified:March 9, 2005, 12:54 PM PST
By
CNET News.com StaffThe Voice Over the Net conference in Silicon Valley this week puts
the spotlight on the fast-growing trend of Internet phone calling.
Google, AOL and Michael Powell have all taken the stage.
New products and services puts Internet telephony into the reach of smaller companies.
March 9, 2005
CLICK HERE to continue reading....
| Wednesday, March 09, 2005 | |
The coming crackdown on blogging
By
Declan McCullagh
Staff Writer, CNET News.com Bradley Smith says that the freewheeling days of political blogging and online punditry are over.
In just a few months, he warns, bloggers and news organizations
could risk the wrath of the federal government if they improperly link
to a campaign's Web site. Even forwarding a political candidate's press
release to a mailing list, depending on the details, could be punished
by fines.
Click Here to continue reading....
| Wednesday, March 09, 2005 | |
Google Launches Desktop Search
by Shankar Gupta, Tuesday, Mar 8, 2005 7:15 AM EST
SEARCH GIANT GOOGLE Monday
announced the release of Google Desktop Search 1.0, marking the
official release of the company's desktop search product that has been
in open beta testing since October.
Users can search the files on their hard
drives, including word documents, e-mails, AOL instant messenger chat
sessions, recently viewed Web pages, and audio, video, PDF, and photo
files.
CLICK HERE to continue reading....
| Wednesday, March 09, 2005 | |
New virus found in phone messaging
'Commwarrior.A' is a virus designed to spread through multimedia messages and drain phone batteries.
March 8, 2005: 1:36 PM EST
HELSINKI, Finland (Reuters) - A new mobile phone software virus started
spreading this week via messages containing photos and sounds, the
first of its kind and a threat to cellphones globally, data security
firms said Tuesday.
The Commwarrior.A virus tries to replicate itself by sending
multimedia messages to people on the phone's contacts list, and also
tries to do the same via Bluetooth wireless connections with other
devices, eventually draining the battery.
CLICK HERE to continue reading....
Infinity to Stream 11 Stations Over Web
By Katy Bachman Infinity Broadcasting, owner of many of the
preeminent News brands in the country, advanced its Internet radio
strategy Wednesday with the announcement that it will begin streaming
online 11 of its news and News/Talk stations.
Click Here to continue reading....
Coming Soon to a Computer Near You: Original
Video
by Chris Young
THERE ARE FORCES AT work in the online marketplace that assure
online video will continue to grow as an essential marketing tool. You are
familiar with most of them:
1) The Internet is breaking the bandwidth barrier as more than 50
percent of online users now have high-speed Internet connections. This makes it
possible for a critical mass of online audiences to experience sight, sound, and
motion somewhere else besides their TVs.
[Read More!]
Kanoodle To Serve Ads To RSS
by Gavin O'Malley
CONTEXTUAL ADVERTISING SERVICES provider
Kanoodle today is expected to announce a new service, BrightAds RSS,
which will serve ads to RSS feeds. The ads will be inserted directly
into site owners' RSS feeds within posts, or as individual posts.
Moreover Technologies, a provider of aggregated
online news service systems for companies including MSN, Yahoo!, and
Ask Jeeves, will power the RSS feed hosting and distribution components
of the service.
CLICK HERE to continue reading...
| News Brief |
| NewsGator Offers New RSS Platform
|
| Friday, Mar 4, 2005 7:47 AM EST |
|
RSS PLATFORM COMPANY NEWSGATOR TECHNOLOGIES, Inc.,
announced yesterday the launch of its 'NewsGator Media Platform,' a
private label RSS service intended to help media companies maximize
their reach via RSS. The platform is powered by NewsGator's NewsGator
Online system, which currently manages hundreds of thousands of RSS
feeds for tens of thousands of individual end- users. --G.O. |
For more info CLICK HERE
It's Not Graffiti, It's Grafedia
By Rachel Metz
What if the internet extended beyond computers and high-speed
connections, with web pages expanding down city streets and onto the
sides of buildings?
This is the vision behind an interactive new media project called grafedia,
which enables folks to make the world their canvas by publicly posting
e-mail addresses or keywords that, when punched into certain mobile
phones or an e-mail account, retrieve corresponding images.
CLICK HERE to continue reading....
Radio days fade; Net turns up volume
Earnings take hit; new formats pose threat
By Leon Lazaroff
Tribune national correspondent
Published February 27, 2005
NEW YORK --
Not long ago, the radio industry was enjoying something of a renaissance.
Station valuations were high, buyers were everywhere and every radio
operator, it seemed, wanted an edgy personality, whether it be Howard
Stern or Rush Limbaugh.
Even advertisers liked the medium.
Now, Stern is bolting for satellite, the Federal Communications
Commission is cracking down on radio content, and everything from the
Internet to iPods is threatening to steal its audience.
CLICK HERE to continue reading....
Firm eyes RSS feeds as ad vehicle
By
Stefanie Olsen,
CNET News.com
Kanoodle, a search-advertising specialist, wants to help turn blogging into small business.
On
Monday, the company introduced a self-service system that lets online
publishers pair advertising with their RSS feeds. Called BrightAds RSS
(after the technology format known as Really Simple Syndication), the
service takes advantage of Kanoodle's keyword advertising system to
match Web content to relevant ads. Once a publisher signs up, an
advertising link will piggyback on its syndicated feed sent to
third-party news readers. CLICK HERE to continue reading...
| Wednesday, March 02, 2005 | |
Broadband Via Electric Lines Could Challenge DSL, Cable
by Gavin O'Malley
PROVIDING BROADBAND SERVICE THROUGH ELECTRIC power
lines is a potentially competitive alternative to high-speed Internet
connections via cable and DSL, but infrastructure and regulatory issues
loom, said participants in a conference call yesterday held by the New
Millennium Research Council, a Washington, D.C.-based lobby and policy
group.
If broadband-over-power-line service were offered for $30 per month,
estimated Barry Goodstadt, vice president and senior consultant for
Harris Interactive, it would reach 13 million households and present a
$4.5 million revenue opportunity over the next three to five years.
Click Here to continue reading...
What Is About.com All About?
by Chris Schroeder, Tuesday, Mar 1, 2005 7:00 AM EST
I WAS OUT ON A lovely
Washington evening, when my BlackBerry began to vibrate repeatedly with
friends and colleagues alike notifying me: The New York Times Co.
acquired About.com for north of $400 million. By some reports, this was
10-15x NEXT year's revenue; 25-30x NEXT year's EBIT. The reactions:
"The bubble is back!"
"Newspapers are dead, so Dow Jones and The New
York Times have to do SOMETHING, and few properties of size are out
there. It's the hail Mary!" CLICK HERE to continue reading....
Firefox fix plugs security holes
By
Steven Musil
Staff Writer, CNET News.com
The Mozilla Foundation released on Thursday an update to the Firefox
Web browser to fix several vulnerabilities, including one that would
allow domain spoofing.
The open-source project released Firefox 1.0.1 to fix, among other bugs, a vulnerability in the Internationalized Domain Names (IDN), a standard
for handling special character sets in domain names that lets companies
register domain names that appear to be the same in different
languages. CLICK HERE to continue reading...
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