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Gawker Hawkers: New Blogs Launch With Advertisers On Board By
Amy Corr
Assistant Editor
Monday, January 31, 2005
The Gawker Media Empire launches two new blogs
today--Gridskipper, dedicated to travel, and Lifehacker, which will
examine software downloads and time-saving Web sites. Both blogs
already have corporate marketers on board: Sony Electronics will
sponsor Lifehacker, while Cheaptickets will likely sponsor Gridskipper.
CLICK HERE to finish reading this news item
Home Business Success - 5 Things You Learn From Your Ex-Bossby Gobala Krishnan
In the past, everyone could take pride in working for large,
multinational companies. The current trend of downsizing and
outsourcing, however, has brought major changes in the employment
landscape. One thing for sure, as job security becomes a thing of the
past, many are turning towards starting their own home based businesses.
[Read More!]
Are You Making This Marketing Mistake?by Kathleen Gage
Recently, I facilitated a workshop on how to market a business. I asked
participants “who is your market?” Many responded with, “Everyone!”
I’ve got news for you, not everyone is your market. If this is your
thinking you are headed for trouble – double time. No business can be
all things to all people. You will do better to think in terms of
expanding your ability to reach specific customers and satisfy their
particular needs.
[Read More!]
| Saturday, January 29, 2005 | |

Hello Internet Marketers! Here's another great business resource tool. I am not an affiliate of this program or anything but thought it could be very helpful to anyone. A business associate of mine here in NM offers this.
Her name is Joan Buckner and here is the website where you can read up on this: PrePaid Legal
| Saturday, January 29, 2005 | |
Marketing Success Definedby Mark S,. Levit
How do you personally define success? High income? Substantial net worth? A fine home? Peer recognition?
On a personal basis, there are likely almost as many definitions of success as there are people in the world.
In marketing, though, there are just four measurable elements of success:
[Read More!]
Google Snags Mozilla Developers, Fuels Browser Speculation By Shankar Gupta
Google has hired two developers from the Mozilla
Foundation, the producer of the popular freeware Web browser
Firefox--leading many on the Web to speculate about Google's possible
plans to enter the browser market.
Ben Goodger, the lead engineer for Mozilla Firefox, and Darin Fisher,
another Firefox developer, announced this week on their personal blogs
that they'd be making the jump to the search giant.
CLICK HERE to finish reading this news item
Five of the Most Powerful Elements In Marketing To Your Listby Laurence Baker
Lack of trust is the biggest problem marketers have on the internet, or better yet, the biggest opportunity.
The power in this lies in the fact that affiliate programs have given
us easy access to a huge variety of products and services that we can
present to potential buyers, opening up an endless number of
possibilities.
[Read More!]
| Thursday, January 27, 2005 | |
IUpload and Pheedo Target Blog/RSS Advertisers
By Rob McGann
Two
startup technology companies have joined forces to enable online
publishers to insert advertising positions within their blogs and RSS (define) feeds.
iUpload,
a Web content management provider that includes corporate blogging
tools in its services, has begun offering Pheedo's blog/RSS advertising
solutions to its client base. IUpload's clients include Advance.net,
Internet arm for Advance Publications, and Conde Nast.
CLICK HERE to finish reading this news item
| Thursday, January 27, 2005 | |
Focus On The Positive Side of Internet Businessby Jack Humphrey
A great series of articles showed up in this week's Time Magazine
focusing, for a change, on happiness and its effects on us physically
and mentally over time.
Many studies are finding that the left prefrontal lobe of the brain is
most active when people are at peace and happy. "The Biology of Joy"
Michael D. Lemonick, Time January 17, 2005. The article points out
encouraging evidence that a positive state overwhelms negativity in our
lives and generally leans toward a healthier, more productive life.
[Read More!]
| Wednesday, January 26, 2005 | |
Wow, hello Internet Marketers! I did forget to post this week's interview didn't I? Well, Cathy and I are in the process of putting together a series of classes to teach the A to Z on how to publish here on Quikonnex. PLUS I'm a partner in classes on preventative pet care, AND I'm teaching the class you've seen posted here "Holistic Care for the Whole Woman". So, I apologize for not having the weekly interview. It may be changing to a weekly industry profile. We'll see how many step to the plate to do the work for this.
My friend and creator of the flower essence blend, Receiving Kindness (exclusive to my business Aspenbloom) is our guest this week. Nancy is quite an accomplished business woman who came from a successful corporate America job to start a successful business. Enjoy!
KB: Hello Nancy! To
set the stage for this interview, would you please tell us a bit about
yourself?
NB: First of all, I could say a lot of things about myself, but what
might be important for others to know is that I am someone who has been through
a lot in life, and emerged stronger -- more caring, thoughtful, and
resourceful.
As a person committed to service, I find ways to use who I
am and what I do that will help people and their pets. My work is an important
part of my life, and I love it. I love making things
better.
KB: Yes you do and I can attest to that personally! Okay,
give us your elevator speech, or 30-second spiel, about what you do, about your
businesses.
[Read More!]
| Wednesday, January 26, 2005 | |
Bloggers tackle the Super Bowl
By
Stefanie Olsen
Staff Writer, CNET News.com
Everyone knows Super Bowl ads get the most buzz. Now Madison Avenue is turning to bloggers to learn what all the buzz is about.
Internet research companies plan to measure the "watercooler
effect" of Super Bowl XXXIX ads by capturing sentiments as they bubble
up within the loose collection of diarylike personal Web sites
collectively known as the "blogosphere." CLICK HERE to finish reading this story
| Wednesday, January 26, 2005 | |
Are You Marketing and Selling What People Buy?by Charlie Cook
Do you ever wonder if you’re speaking a different language than your
prospects? You may have recently launched a business, designed an
innovative process or purchased state of the art equipment that leaves
the competition in the dust, but no matter what you say or do, you
aren't attracting as many prospects as you need. Lauren called me from
Michigan with just such a concern. She and another friend had opened a
fitness salon about a year ago. After a careful analysis of the local
chain's facilities, they had invested in next-generation equipment that
provided many added features. Yet, a year after opening, and doing
every marketing activity they could think of, they still weren't
attracting enough clients to pay the rent.
[Read More!]
| Tuesday, January 25, 2005 | |
“Do The Nike”by Impact Info Marketing
I should have listened to an internet veteran back in 2000.
Learn from my mistake...
Allan Gardyne, of AssociatePrograms.com told me 3 powerful words that I overlooked as just too broad and simplistic...
And it's important that you hear this too so you won't waste time or make the same mistake I did...
[Read More!]
Date: January 26, 2005Times: 7-pm to 8pm ESTLocation: Teleconference line - 641-594-7500. Pin code 859074#Cost: NoneSpeaker:Kim Bloomer
With guest appearances by Sue Pelechaty and Helene Ludwig Holistic Care for the Whole Woman!ONE HOUR GROUP CONSULTATION WITH KIM BlOOMER, Natural Care
Consultant (worth $50 USD). Aspenbloom will help you bloom with wellness
inside and out! Kim will help you learn all about essential oils, the why to use
them and how they replace traditional pharmaceuticals and bring a peace and
harmony to your daily life. Introducing a brand new line of skin care that
incorporates the therapeutic grade essential oils of Young Living, with
wolfberry, and DNA reconstruction helping you to be as beautiful on the outside
as you are on the inside.
[Read More!]
2005... Got Goals?by Paul Shearstone
All good intentions aside, exhaustive studies have shown only 3% of the
population engage in some form of goal-setting and only 1% on average,
write them down.
It should be noted that there is no small coincidence in the 1% that
write goals down and the highest achieving, highest income-earning men
and women around the world.
[Read More!]
How Can RSS Feeds Help Your Online Business? By Hong Brandon
So who should I use RSS Feeds? How can it help with my online business? 1.
RSS Feeds allow you to deliver your newsletter/message directly to the
desktop of your subscribers and readers, BYPASSING email. As you might
have read or heard, email is not getting through to a lot of people,
especially now with CAN SPAM law in place, ISPs are filtering a lot of
emails with certain subject lines in them.
[Read More!]
| Saturday, January 22, 2005 | |
Blogs and RSS - Why Do I Need This Stuff? By Keith Thompson
If you've been under a rock for the last year or so it's
possible you might not have heard about blogs and RSS feeds.
If you're like most of us, you've heard the buzz but might
not've known what to make of it or what to do with it.
Here's some answers.
[Read More!]
| Saturday, January 22, 2005 | |
Like It or Not, Blogs Have Legs
By Adam L. Penenberg
I detest the word "blog." It sounds like the noise a bulimic makes after a hearty meal.
Unfortunately, this faux onomatopoeia has done more to undermine blogs,
blogging and the so-called blogosphere than a thousand maladroit Columbia Journalism Review articles. CLICK HERE to continue reading this news item
Business Blogging: Where Do I Start? By Denise O'Berry
The new hot commodity is a blog for your small business so you've decided you must have one. Before you begin think about it long term. Where do you think
the blog is headed? What is the objective? Do you want it to be
found by the search engines for specific terms? How often
will you post? Who will the audience be? What will it look like
a year from now? Five years from now?
[Read More!]
| Thursday, January 20, 2005 | |
Quikonnex Training
Quikonnex is not just an RSS Channel or Blog. It's also a complete email-free communication suite.
Designed with publishers in mind, the initial intent was to provide an email-free forum where
publishers could communicate with subscribers without fear of censoring, filtering or shutdowns.
Now Quikonnex has evolved to provide such innovative features as private channels, where publishers
can control access and administrative rights - perfect for fee-based or free member sites.
Your Quikonnex channel can serve as simply a place to post your articles or thoughts, a place to
publish your newsletter or as a family, group, team or community communication forum.
[Read More!]
| Wednesday, January 19, 2005 | |
How To Profit From Your Home Business Blog By Ian Canaway
A blog is a simple tool which all affiliate marketers should be utilising to explode their affiliate sales. I
set up my blog in about 15 minutes at http://www.blogger.com it’s a
completely free service, and it’s really easy to set-up. I followed
directions on an excellent article on getting a new website listed in
Google in 48hrs check it out here, http://www.scamfreezone.com/gg/. I
just followed the advice in the article and got started with no
problems in no time.
[Read More!]
| Tuesday, January 18, 2005 | |
How to Get Started Blogging in 5 Minutes or Less By Linda J Bruton
I put off starting a blog for a long time because I thought it would
be hard. I thought it would be technical. I thought I'd have to install
scripts and tear my hair out getting them to work. At that point, most
of what I'd read about blogs and RSS was just so much geek-speak. Was I ever wrong!
[Read More!]
| Tuesday, January 18, 2005 | |
Want Truth in Advertising? Try a Blog by DAVID KIRKPATRICK
A legendary ad executive tells how he uses blogs and how companies can use them in their marketing—without being crushed.
FORTUNE
Friday, January 14, 2005 By David Kirkpatrick
To read this news item CLICK HERE

Hello Online Marketers! Okay, finally the ebook we've all been waiting for: Rok Hrastnik's "Unleash the Marketing & Publishing Power of RSS!
A couple of cool things before I pass on the information to you:' 1. Kick the Email Habit was included in this ebook 2. There is an excellent affiliate program with this ebook so you can make a very good income with it! Excellent price too!
Well, just read on...
[Read More!]
To Blog or Not to Blog: Are Blogs Becoming More Popular than Forums, Newsletters and E-zines? By Vishal P. Rao
Blogging is hot, and seems to be becoming hotter each month. Although
blogging originally was dismissed, by many successful publishers and
other online "gurus", the truth is that now, a few years after the
"blogging trend" began, there are actually more blogs and more bloggers
online than ever before. Blogging, obviously, is "here to stay"!
[Read More!]
Hello Online Marketers! This week's interview is with Brande Bradford - our "go to" person for insurance! Brande has some great business advice for you so please read on!
KB: Brande thank you for taking the time to participate in this
interview for our readers. To set the stage for this interview, would you
please tell us a bit about yourself?
BB: I currently live in Atlanta, GA, but will always
be a true country girl from Kansas. Believe it or
not, I met my husband Chris online in a business chat room about 5 years ago.
After commuting for 2 years we decided that someone had to budge, so I moved
here with my 3 girls: Amanda 16, Megan 15, Jennifer 12. Then we were all
blessed with the addition of Markus who is 3.
As far as business goes, until 1998 was a typical
"work outside the home mom". After the loss of my mother, I decided that I
needed to work from home, and one day never went back. Everything that I have
been involved with had been online. Mostly dealing with helping people market
their business. About a year and half ago, I decided that I needed a little
more and entered the health insurance arena. Yes, its another "work out of the
home" business, but I am my own boss. I work when I want to work, and I still
have control, that is what is important. More importantly than control, I am
very passionate about helping others.
KB: Wow, what a hard thing to have to go through Brande.
It sure did give you the fuel to make a go of a business from home
though, didn't it! Okay Brande, give us your elevator speech, or 30-second spiel, about
what you do, about your business:
[Read More!]
No pessimist ever discovered the secrets of the stars, or sailed to an uncharted land, or opened a new heaven to the human spirit.
Author: Helen Keller
Wishing all of you a Joyous and Happy New Year!
Cathy Carlton
& Kim Bloomer
KickTheEmailHabit.com
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Monday, January 31, 2005
Our greatest glory is not in never failing, but in rising up every time we fail.
Author: Ralph Waldo Emerson
Sunday, January 30, 2005
There is little difference in people, but that little difference makes a big difference. The little difference is attitude. The big difference is whether it is positive or negative.
Author: W. Clement Stone
Saturday, January 29, 2005
First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination.
Author: Napoleon Hill
Friday, January 28, 2005
A good coach will make his players see what they can be rather than what they are.
Author: Ara Parasheghian
Thursday, January 27, 2005
When you come to the end of your rope, tie a knot and hang on.
Author: Franklin D. Roosevelt
Wednesday, January 26, 2005
Be miserable. Or motivate yourself. Whatever has to be done, it's always your choice.
Author: Wayne Dyer
Tuesday, January 25, 2005
Life's journey is not to arrive at the grave safely in a well preserved body, but rather to skid in sideways, totally worn out, shouting...
"Whew! What a ride!"
Author: Unknown...
Monday, January 24, 2005
There are 3 keys to Success
1. Being at the right place at the right time
2. Knowing you're there
3. Taking ACTION!
Author: Ray Kroc, Founder of McDonald's
Sunday, January 23, 2005
Good humor is one of the best articles of dress one can wear in society.
Author: William Thackeray
Saturday, January 22, 2005
I never could have done what I have done without the habits of punctuality, order, and diligence, without the determination to concentrate myself on one subject at a time.
Author: Charles Dickens
Friday, January 21, 2005
God does not ask about our ability, but our availability.
Author Unknown
Thursday, January 20, 2005
All great achievements require time.
Author: Maya Angelou
Wednesday, January 19, 2005
Do not anticipate trouble, or worry about what may never happen. Keep in the sunlight.
Author: Benjamin Franklin
Tuesday, January 18, 2005
We all should know that diversity makes for a rich tapestry, and we must understand that all the threads of the tapestry are equal in value no matter what their color.
Author: Maya Angelou
Monday, January 17, 2005
Violence as a way of achieving racial justice is both impractical and immoral. It is impractical because it is a descending spiral ending in destruction for all. It is immoral because it seeks to humiliate the opponent rather than win his understanding; it seeks to annihilate rather than to convert. Violence is immoral because it thrives on hatred rather than love.
Author: Martin Luther King, Jr.
Sunday, January 16, 2005
If a man is called to be a street sweeper, he should sweep streets even as Michelangelo painted, or Beethoven composed music, or Shakespeare wrote poetry. He should sweep streets so well that all the host of heaven and earth will pause to say,
here lived a great street sweeper who did his job well.
Author: Martin Luther King, Jr.
Saturday, January 15, 2005
Impossible is a word to be found only in the dictionary of fools.
Author: Napoleon Bonaparte
Friday, January 14, 2005
The difference between perseverance and obstinacy is that one often comes from a strong will, and the other from a strong won't.
Author: Henry Ward Beecher
Thursday, January 13, 2005
My father gave me the greatest gift anyone could give another person, he believed in me.
Author: Jim Valvano, Basketball Coach
Wednesday, January 12, 2005
Never take anything for granted.
Author: Benjamin Disraeli
Tuesday, January 11, 2005
A winner is someone who recognizes his God-given
talents, works his tail off to develop them into
skills, and uses these skills to accomplish his
goals.
Author: Larry Byrd (Basketball Player, Coach)
Monday, January 10, 2005
If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they may have planned for you? Not much.
Author: Jim Rohn
Sunday, January 9, 2005
Time is the coin of your life. It is the only coin you have, and only you can determine how it will be spent. Be careful lest you let other people spend it for you.
Author: Carl Sandburg
Saturday, January 8, 2005
Even if you're only certain about a few things, if you live by them without wavering, you will find yourself moving forward with increasing velocity.
Author: Erwin Raphael McManus
Friday, January 7, 2005
If you don't go after what you want, you'll never have it. If you don't ask, the answer is always no. If you don't step forward, you're always in the same place.
Author: Nora Roberts
Friday, January 7, 2005
If you don't go after what you want, you'll never have it. If you don't ask, the answer is always no. If you don't step forward, you're always in the same place.
Author: Nora Roberts
Thursday, January 6, 2005
Great minds have purposes, others have wishes.
Author: Washington Irving
Wednesday, January 5, 2005
We all should know that diversity makes for a rich tapestry, and we must understand that all the threads of the tapestry are equal in value no matter what their color.
Author: Maya Angelou
Tuesday, January 4,
2005
Indecision and delays are the parents of failure.
Author: George Canning
Monday, January 3, 2005
Many persons have a wrong idea of what constitutes true happiness. It is not attained through self-gratification but through fidelity to a worthy purpose.
Author: Helen Keller
Sunday, January 2, 2005
The qualities of a great man are "vision, integrity, courage, understanding, the power of articulation, and profundity of character.
Author: Dwight Eisenhowe
Saturday, January 1, 2005
Quote: You can learn new things at any time in your life if you're willing to be a beginner.
If you actually learn to like being a beginner, the whole world opens up to you.
Author: Barbara Sher

This article or ad was created on behalf of a syndication marketing client of KickTheEmailHabit.com. Visit our website for more information.
©Copyright 2004 - KickTheEmailHabit.com
All rights reserved.
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What is the orange "XML" or "RSS" icon I see more and more on web sites? By Anne-Marie Killer
This question does not have a one sentence answer! If I just said
that one uses this icon to get a site's RSS feed, you still won't
understand. So let's try and answer you in such a way that it all makes
sense to you and, more importantly, that you learn how to benefit from
it. Let's say that you like my web site very much and you would
like to read new content as I add it. At this stage there is no way of
informing you when I've added a new page except for notifying you by
email. This assumes that you've provided me with your e-mail address -
which most people are hesitant to do any way. The other way is for you
to bookmark my site - but how many times do people really go back to a
site?
[Read More!]
Why You Need A Marketing Plan To Achieve Ultimate Successby Marketing Basics
Effective marketing plays a critical role in businesses that are
successful. How effectively the marketing plan you develop markets your
business, will ultimately determine your degree of success or failure.
The key elements of a successful marketing plan are to:
1. Know your customers--their likes, dislikes and expectations.
[Read More!]
| Saturday, January 15, 2005 | |

Hello Online Marketers! Cathy and I are offering you some great new tools to help you promote your businesses online AND a way to generate some extra income. Have a look and take what you like. I like the audio/video generator. We'll be adding audio to our channels and websites asap!
Want To Instantly Add Streaming Video (Like This One) To Your Website
Without Expensive Equipment Or Technical
Know-How?
[Read More!]
| Saturday, January 15, 2005 | |
Internet Marketing - High Tech Directby Mal KeenanAlmost everyone has received unsolicited offers in the mail. These are
what many call "junk mail", and more often than not, end up in the
"circular file", more commonly known as the trash can. But anyone who
is considering Internet marketing as either a part-time or full-time
business may want to at least give a moment's pause before the big
toss. Better still would be to study and reflect on the material you've
received, and in some cases, store it in a real file for future use.
The reason is because Internet marketing today is, in reality and when
done properly, a high-tech enhancement and expansion of old-fashioned
direct mail.
[Read More!]
Why advertising, marketing and PR pros should blog
LONDON - Blogs are a cheap, convenient and enjoyable form of PR and marketing that should be part of every business plan in 2005 , writes Bob Cargill, senior creative director of Yellowfin Direct Marketing.
Most advertising, marketing and public relations professionals know a
blog when they see one, but when it comes to actually using this
relatively new, self-publishing platform, there are still many sceptics
and naysayers among us. This time next year, however, those people will
likely have come to their senses. In 2005, I dare say you would have to
be either misinformed or just plain obstinate to not at least consider
adding a blog to your business plan. Here are 10 reasons why:
Blogs are interactive
To finish reading this news article go HERE
6 Ways That Blogging Can Save You Money By Tinu AbayomiPaul
Even though I’ve had several personal blogs for years, I’ve only
been officially business blogging since 2003. So in going back over
expenses for the last quarter, you can imagine my shock when I realized
that my overall business costs were down about 19%. What saved me so
much money? Surprisingly, blogging.
[Read More!]
Powerful Considerations Before Starting Your Own Businessby Gobala Krishnan
What does it take to start your own business? To many, the thought of
starting your own business may be too daunting that you give up before
you even start. Let's analyze what a typical start-up needs:
Start-up Capital
There is no secret that money talks the loudest of all. As a future
entrepreneur, you may well know the fact that capital is perhaps the
most essential part of setting up a business, both online and offline.
Lack of start-up capital not only puts your business at a disadvantage,
it also makes cash flow a serious issue. Over time, it also makes it
difficult for you to expand your business.
[Read More!]
| Thursday, January 13, 2005 | |
It's Not Brain Surgery, It's Just An Online Home Based Businessby Kirk Bannerman
Back when I first started my online home business I didn't have a clue
concerning how to go about it. I had never done any Internet marketing,
and didn't know anything about websites or search engines or any of
that other online business stuff...in short, I was a complete rookie.
In retrospect, the two major things that really helped me was that I
refused to be intimidated and I kept a realistic perspective (both in
terms of initial financial results and the time frame necessary to
become successful). I know from my own years of experience that
relatively few business ventures are started on the Internet by people
with the experience, motivation, determination, backing, and support
that it takes to even have a reasonable chance of success.
[Read More!]
| Thursday, January 13, 2005 | |
MSN tests new blog, search features
By
Stefanie Olsen
Staff Writer, CNET News.com MSN on Tuesday evening is expected to quietly begin testing new
features for searching and syndicating blogs, in a nod to the online
publishing format.
In partnership with Moreover Technologies, Microsoft's Internet
division will add features to MyMSN, its personalized Web service, that
will let users find blogs and syndicate content using the RSS (Really
Simple Syndication) format, according to company representatives.
CLICK HERE to finish reading this article
| Thursday, January 13, 2005 | |
How To Turn Freebies Into Salesby Rudy Cline
You can increase sales and profits by offering freebies to people who
buy your main product or service. They increase the over all value of
your main offer and in return people feel they're getting more for
less.
It's important that you have a high enough profit margin so you can
afford to give them away. Some freebies can be created without a lot of
expense; like electronic information products. With these type of
freebies there's no shipping or physical material costs.
[Read More!]
| Wednesday, January 12, 2005 | |
It’s Really An Accountability Issueby John Jantsch
You’ve studied, you’ve learned, you’ve got a game plan and you’re well
intentioned. So why is it that you still don’t seem to get around to
executing the marketing plan?
The phone rings, the copier jambs, the fantasy football stats need
updating . . . see, the problem with marketing plans in general is
that, left alone, they don’t create marketing results.
Now, I’m a big fan of marketing plans. This time of year you should
pull out a big giant piece of paper, sit down with your staff and map
out a month-by-month strategy for your marketing activities. (See
calendar tool above)
[Read More!]
| Wednesday, January 12, 2005 | |
The Tsunami and the Net: Global Awareness, Global Response The web not only gave us real-time news of the gigantic waves' destruction, but also pushed us to help the survivors.
FORTUNE
Wednesday, January 5, 2005
David Kirkpatrick
By David Kirkpatrick
The terrible Asian tsunami, and its aftermath,
has been rightly called the first truly global tragedy. One reason is
that citizens of so many different countries were killed, injured or
left destitute. The other reason is that the Internet's globe-spanning
power made it possible for news accounts, pictures, and videos of the
devastating natural disaster to be quickly transmitted around the
world. Barely a day after many of us in the U.S. opened Christmas
presents, we were jarred out of our complacency to see and hear about
tremendous suffering halfway around the globe.
CLICK HERE to continue reading this news item
| Wednesday, January 12, 2005 | |
An Ethical Dilemma? Selling Something That You Can Get For Freeby Willie Crawford
At least once a week, I have someone point out to me that a
big-name information marketer, software "developer," or company, is
selling something that is very similar to a product that you can get
for free. They see something fundamentally "wrong" with SELLING a
product or information that can be obtained for nothing... if you
search in the right place. Often, they point this out to me because
they just feel the need to protest something they view as somehow
"wrong."
[Read More!]
| Tuesday, January 11, 2005 | |
Press Releases for Every Occasionby Bill Stoller
To many marketers, the press release is something of a "one size fits
all" proposition. You want to get media coverage, you knock out a press
release, send it to some journalists and sit back and wait.
Of course, smart Publicity Insiders already know that’s a prescription
for failure. You know that your press release has to have a "hook", be
well-written and sent to appropriate journalists in an active, not
passive, manner. But there’s another part of the puzzle that even savvy
publicity-seekers sometimes miss -- you can’t just write "a press
release", you have to write the right kind of press release.
[Read More!]
| Tuesday, January 11, 2005 | |
Internet Marketing for Online Businessesby Brent Yorzinski
Few distinctions are ever made between Internet marketing for an online
business and that of a brick and mortar one. While often overlooked,
this is one of the most important determinations a website owner needs
to consider. But why is this so critical?
When marketing for an online business, it makes little difference where
the customer is located. It does not matter if the person purchasing
your product is located three miles away or across the country.
Regardless, you are going to package and ship the product.
On the other hand, if you are marketing a brick and mortar business
online there is a specific geographic area that needs to be targeted. A
plumber in Virginia Beach has no need to advertise to someone in
California. Still businesses wastefully and wrongly try to conquer the
world.
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| Tuesday, January 11, 2005 | |
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