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| Thursday, September 30, 2004 | |
80% of All Advertising Is Wasted Due To This Common Mistake
by John Jantsch
You’re flipping through this publication as you wait for your latte,
when suddenly you decide to stop and read an ad. What made you stop?
I’ll bet it was an attention grabbing headline.
It is a scientifically proven fact that 5 times as many people read
headlines as read the body copy of an ad. So with the headline, an
advertiser has spent about 80% of their advertising dollar. It doesn’t
take a genius to realize then the headline is the most important part
of any ad.
[Read More!]
| Wednesday, September 29, 2004 | |
Kick the Email Habit Article Bank
With RSS Technology, it's easy for authors to share their work.
CLICK HERE to submit your articles!
Authors, publishers and webmasters, you are welcome to use the syndication code
below to easily include headlines only or article summaries on your family-friendly
website. Syndication instructions are as follows:
Visit the NEW
KTEH ARTICLE BANK! Over 50 categories including Arts & Crafts, Home, Business, Cooking, Jewelry-Making,
Internet, Web Development and many more!
KickTheEmailHabit Headline Syndication link:
This code will include headlines only of the last 20
articles posted to this category.
Article Bank Index Syndication Link:
This code will include the first 10 lines or so of the last 10
articles posted to this category. The script below will display
the most recent article summaries for this category.
| Wednesday, September 29, 2004 | |
Please go to this link to see
Picturing the next Net exploit
Last modified:September 29, 2004, 8:40 AM PDT
By
CNET News.com Staff
C/Net News.com
| Wednesday, September 29, 2004 | |
The Blog Breaks Big
By Jim Meskauskas
I'm not sure if any of you have been reading about it - though during this time of year in a political season, things of this nature are hard to miss - but it looks like the blog has become a front-page topic for being the news behind news.
Since the September 8 episode of "60 Minutes" regarding President Bush's National Guard service, coverage of the story quickly went from the validity of the claim to the claim of validity and finally to the way both are being determined.
[Read More!]
| Tuesday, September 28, 2004 | |
In early-August, I got a call from Barbara at the Association of
Management Consultants wanting to know whether I was interested in
running a marketing workshop for their members. I asked how she had
gotten my name; Barbara told me Jeff had referred me. When I mentioned
that I had met Jeff over two years ago, Barbara said that I sure was
lucky he still remembered me. Luck had nothing to do with it. Jeff
asked to be put on my mailing list after we met. He gets my weekly
ezine, full of marketing ideas he can use. Over time, I've demonstrated
my expertise to Jeff and he trusts me enough to refer me as a speaker.
Are you relying on luck to get people to remember you?
[Read More!]
| Tuesday, September 28, 2004 | |
 Hello online marketers! Starting this week, we'll be featuring a new online business owner. They'll share with you how they do business online.
If you'd like to featured, please contact us by using the QMTP box you see in the upper right hand corner of this channel.
This week we're featuring a Quikonnex publisher, Jeannie Thomason. She's also an affiliate through Kick The Email Habit.
The intials, KB is me (natch) and JT is none other than Jeannie:
KB: Jeannie, thank you for taking the time to
participate in this interview for our readers.
To set the stage for this interview, would you please tell us a bit about
yourself and give us your elevator speech,
or 30-second spiel, about what you do, about your businesses.
JT: Only 30
seconds? Hmmmm I was born with a love
and passion for animals, I have had “a way “ with them since a young child. I have shared my life and my home with animals since childhood,
and I just cannot imagine ever having it any other way. Pets give us so much
unconditional love, companionship, undying loyalty, and a reason to live each
day to the best of our abilities.
Not surprisingly, my love of pets has
led my career path! I began volunteering my time at stables and kennels while
still in Jr high school. I was a sponge and wanted to learn all I could about
animals and their care. After
graduating from High School, I became a licensed Veterinary Technician. I
then married and became a stay at home mom to my only son and my first
show dogs.
I have
worked with and cared for pets for over 30 years and in a variety of
professions. I am no longer a licensed vet tech. However, I have worked in
Veterinary Clinics in the capacity of a tech, assistant and front office
manager. I have worked with groomers, dog trainers, horse trainers, exotic bird
breeders and rescue organizations. I have been researching and studying Natural
health care and animal nutrition extensively since 1980 and have learned a
tremendous amount in that time from experience.
I want to share my knowledge and
experience with other Animal lovers and care givers. I want to see pet
lovers begin to think for themselves and study the ways of nature so they can
be proactive in the care of the companions in their care.
<>
KB: Jeannie, you’re a woman after my own heart, which is, of course, how and
why we met – a common vocation in natural pet care. How long have you been in
business for yourself?
[Read More!]
| Monday, September 27, 2004 | |
RSS
Reader is a Life Raft Saving Us From a Sea of Useless Informationby Jesse S. Somer
One of the main problems with the Internet these days is the fact that
there is so much information out there; it can be quite hard to find
the particular knowledge that you’re looking for. It can often feel
like you’re surfing waves of thick chocolate fudge sauce and your
honeycomb board has a crack that’s getting wider by the second. Over
stimulus is the issue here; you wanted to read opinions from music
enthusiasts about music, and every second blog article had to do with
new punk hairdo trends and which band has the coolest tattoos. How can
we find only the content we’re looking for without getting bogged down
in miscellaneous information that erodes both time and patience?
[Read More!]
| Sunday, September 26, 2004 | |
The Power of
Buzzby Susan Friedmann, CSP
How did Hotmail gain over 12 million subscribers in 18 months? How did
the very low budget movie “The Blair Witch Project” become such an
incredibly successful phenomenon? The answer lies in the power of
“buzz.”
Buzz or word-of-mouth marketing influences more people to buy, or not
to buy products and services, than most other forms of marketing. Why
is it so powerful? Basically, we have a need to share information as a
means of communication and also as a way of understanding the world
around us. Often, we base many of our purchasing decisions on
information gleaned from friends and well-respected associates. We tend
to listen to them more readily then most mass-media messages.
[Read More!]
| Saturday, September 25, 2004 | |
5
Explosive Tactics To Multiply Your Traffic For Freeby
Ewen Chia
How would you like to exponentially increase your traffic without investing an extra cent on advertising?
Yes it is true and you can do this through a powerful principle known as LEVERAGE.
Using leverage is really about creating momentum. Your ultimate aim
should be to create self-sustaining *traffic systems* which pay you
over and over again for a one-time effort.
Whether the traffic source is completely free or not doesn't matter.
You can invest time and money and still multiply your results - or you
can start with a zero budget and build a steady stream of traffic that
outperforms any pay-per-click campaign.
"What then is the secret to leverage?"
[Read More!]
| Friday, September 24, 2004 | |
Don't
Mistake Activity For Achievementby Jeff
Schuman
I remember watching an NBA Basketball Game on t.v one night. The Miami
Heat were playing the New Orleans Hornets. Miami was all over them yet
when you looked at the score New Orleans kept pulling ahead.
Bill Walton made the comment "Don't mistake activity for achievement."
I'll always remember that. Just because Miami was playing hard didn't
mean they were playing smart.
This can apply to our everyday lives and more directly to our internet
marketing careers. As we all work hard to make money online and make
money at home you should ask yourself this question everyday, "Is what
I'm doing right now going to help me make move my business forward?"
[Read More!]
| Thursday, September 23, 2004 | |
Advertisers Beware: Blog-Fortified "Copy Cops" at Your Doorstep
By Pete Blackshaw
Thursday, September 23, 2004
Blog and bloggers have made a huge mark in 2004,
and this should give every major marketer and advertiser pause for deep
reflection.
Bloggers gave Howard Dean's campaign early, unexpected momentum. They
fanned the flames of the Iraqi prison crisis with rapid distribution of
photos, especially the most controversial ones. They catapulted into
the mainstream Burger King's "Viral Chicken" campaign, as well as the
controversial "Swift Boat Veteran for Truth" anti-Kerry video. More
recently, blogs have showcased new and promising ways for brands like
Microsoft, Nike, Nokia, Sun, and HP to reach out to consumers and other
stakeholders.
[Read More!]
| Thursday, September 23, 2004 | |
Internet Users Would Rather Give Up TV Than Web
By
Kate Kaye
Contributing Writer
Wednesday, September 22, 2004
Internet users between the ages of 18 and 54
found that they prefer the Internet to more traditional media,
including television, according to survey results announced yesterday
by the Online Publishers Association.
When asked which media they'd choose to use if they could pick only
two, the majority of study respondents chose the Internet (45.6
percent) and television (34.6 percent) as their first choices. More
than 50 percent of 18- to-24-year-olds picked the Internet as their
first choice, compared to 28.5 percent who chose television.
[Read More!]
| Wednesday, September 22, 2004 | |
Tracking
Offline Advertising Success by Measuring ROIby Stone
Evans
The great promise of online advertising has always been that
advertisers will now be able to effectively track the successes and
failures of their online advertising efforts. This promise has been met.
Yet, for those of us who still employ offline promotions and
advertising methods, we must consider the various ways in which we can
effectively track our results in the old-world media.
TRACKING RESULTS BEFORE THE INTERNET AGE
How long has it been? Ten Years? Believe it or not, it has been less than ten years since the Internet went mainstream.
[Read More!]
| Sunday, September 19, 2004 | |
Marketing
is a System, Not an Event.by John Jantsch
Small business marketers love the chase. Love the new fangled way to
make the phone ring. They love to think of a marketing promotion as a
single event. But it’s precisely this view of marketing that holds most
small businesses back. They fall prey to the “marketing idea of the
week” and never fully explore what it takes to create and build a
completely functioning, consistently performing, marketing system.
In this article I am going to outline the basic steps that any business
can follow on the way to creating their very own marketing system. But
first let’s explore this word system in the context of marketing. Small
business owners have no problem thinking systems when it comes to say,
accounting or hiring. When it comes to marketing though, all bets are
off. It’s as if they are waiting for magic fairy dust to fall upon them
with the next great marketing innovation.
[Read More!]
| Saturday, September 18, 2004 | |
| Saturday, September 18, 2004 | |
RSS & How to Use It -- Part 2
By David Congreave
The Nettle Ezine
Welcome to part 2 of the article that aims to give you just enough information to help you understand RSS and start using it.
Part 1 gave you simple instructions on how to read and subscribe to
an RSS site feed, part 2 will give you simple instructions on how to
publish your own.
Firstly, which websites can benefit from a site feed? Well, pretty much all of them.
If you provide a service, you could use a site feed to announce amendments and upgrades.
[Read More!]
| Friday, September 17, 2004 | |
RSS & How to Use It (part 1)
By David Congreave
The Nettle Ezine,
Have you ever read an article, intended to explain RSS in simple
terms that, begins well, but soon descends into confusing jargon or
information overload?
If so, take heart, I was in the same place a few months ago.
Often the best way to understand something, is to use it. RSS is no exception.
So rather than try and create a definitive explanation of RSS, this
article will tell you how to use it. I guarantee once you’ve done so,
everything will that much clearer.
[Read More!]
| Wednesday, September 15, 2004 | |
Trial
and Error + Persistence = Successful Marketingby
Diane Hughes
A few honest and successful Internet business owners will attest to the
fact that they have made countless marketing mistakes. Many of them
will admit that they didn't get it exactly right on the first try.
However, practically all will tell you that - without the gumption to
take calculated risks and the persistence to follow through - they
would have never developed a truly successful online marketing campaign.
Let me encourage you to take a few calculated risks with your
marketing. Extend your comfort zone, so to speak. Step out of the norm
and take a leap of faith every now and then.
[Read More!]
| Wednesday, September 15, 2004 | |
Top
10 Benefits Of Submitting Articles To E-zinesby Jeff
Schuman
When I started Ezine-In-A-Box I wanted to help people publish their own
email newsletter without writing a single word. However, there are many
benefits to writing articles ansd submitting them to other ezines.
Below is 10 good reasons you should be writing and submitting articles
to ezines.
1. You'll brand your web site, business and yourself by submitting
articles to e-zines. You could include your name, business name, your
credentials, web site address and e-mail address in your resource box.
[Read More!]
| Tuesday, September 14, 2004 | |
RSS, What is that?
By Melissa Ray
www.altercube.com
Rss is a new wave in publishing content online.
Rss stands for Really Simple Syndication and also
known as Rich Site Summary. It is most commonly
described as a format for syndicating news and on-line
content. It is an old technology that was started
with Netscape. Most Blogs (online journals) started
using this method to syndicate the users content.
Now it has became a popular medium with news sites,
shopping sites like Thinkgeek.com
and Amazon.com
[Read More!]
| Monday, September 13, 2004 | |
Advertising
Your Home Business on a Budget
by Stone Evans
When you are starting out in a new home business and no one knows who
you are, one of the greatest challenges you will face is how to drum up
new business.
If there were not people in your community or marketplace that you knew
who needed your products or services, you probably would not have
started your business to begin with. But, once you have talked to those
who you personally knew who needed your what you offer, then your next
task is to find others who will help keep your doors open.
[Read More!]
| Sunday, September 12, 2004 | |
HUNTING FOR ONLINE DIRECTORIES - THE INDEPTH STRATEGY
BY MARTIN LEMIEUX
Directory marketing can help boost your companies performance a great
deal. Not only will you get qualified leads for your business, your web
site will also increase it's traffic ranking a tremendous amount.
Here are a couple basic advantages to online directories,
[Read More!]
| Saturday, September 11, 2004 | |
THE POWER OF THINKING SMALL ONLILNE
BY PATRIC CHAN
I know what you're thinking. There must be a typo error, because
everyone's talking about the power of thinking big online.
Obviously, thinking big is good. But do not under estimate the power of thinking small.
Here's what I mean:
[Read More!]
| Friday, September 10, 2004 | |
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Welcome to Kafka
Mail
by Bill McCloskey,
Thursday, September 9, 2004
IMAGINE THIS SCENARIO: YOU PICK
up the phone to call a business contact. Instead of connecting you get
a message saying that your call has been blocked. Your phone number has been
hijacked by an unknown person, and for unknown reasons. And in order to have
your phone service restored you needed to pay a $50 fee for each call you've
made to the hijacker's favorite charity. Sound far-fetched?
That is exactly what is going on with some of the so called
"BlackList" organizations out there who, under the guise of doing good, are in
reality victimizing innocent companies and individuals.
I found this out the hard way this week when one of my e-mails
bounced to a business colleague saying I had been blacklisted by their servers.
Since we don't send out e-mail, we were surprised to say the least. It turns out
the company's servers had blacklisted all IP addresses that were listed with an
organization called Spam and Open Relay Blocking System (SORBS). | |
[Read More!]
| Wednesday, September 08, 2004 | |
BEFORE PUBLISHING A NEWSLETTER, ASK THESE QUESTIONS
BY NANCY JACKSON
In the current world of marketing — especially online marketing —
there’s a lot of talk about the magic of newsletters. If you listen to
the gurus, it sounds like every business should be sending a
newsletter, whether printed or electronic, to its customers and
prospects on a regular basis. But how can you be sure whether a
newsletter is really a good investment or the right decision for your
business? Start by asking yourself the following four questions.
[Read More!]
| Tuesday, September 07, 2004 | |
VIRAL MARKETING REVISITED....
BY RICHARD GRADY
If you have spent any time at all studying Internet marketing, then you
are bound to have come across the term 'viral marketing'. In fact, it
is one of the first things that most people learn about when starting
their Internet journey and very often it is a subject that is quickly
forgotten or discarded as being an unrealistic way of generating
traffic. However, I did something this week which made me look at viral
marketing in a new light and proved to me that it is incredibly
effective.
[Read More!]
| Friday, September 03, 2004 | |
Attack Of The Killer Google Zombies!
I was walking along the beach front this week with the
warm sunshine in my face. You would think I'd be
happy right? Wrong! I was absolutely raging mad!
Why?
Because I can't stop thinking about people the world
over who are turning into Killer Google Zombies!
Don't forward this email onto people of a nervous
disposition because I really can't restrain myself any
longer.
Picture the scene if you will...
[A conversation last week though it could be this week or
the next - it happens all the time...]
[Read More!]
| Thursday, September 02, 2004 | |
You Slap My Back and I'll Slap YoursBy John Jantsch Want to know how to increase your marketing effectiveness 10
fold...overnight. Let someone else do it for you. Joint ventures, where
another business markets your service or introduces you their clients,
can help send your marketing to another level.
Every business, no matter what the industry, can locate businesses that
market to the same target market and find ways to create joint ventures
and cooperative marketing campaigns.
[Read More!]
| Wednesday, September 01, 2004 | |
Spam volume keeps rising
Published: September 1, 2004, 6:52 AM PDT
By
CNET News.com StaffRising tides of spam are drowning the usefulness of e-mail, according to a new report from IDC.
Spam has accounted for 38 percent of the 31 billion e-mails sent
each day in North America in 2004, up from 24 percent in 2002, the
market researcher said.
Improved content filtering and antispam tools will help fight the
problem, as will the growing use of alternative communications means,
such as video conferencing and instant messaging software.
The ever-increasing intrusion by spam is forcing users and IT staff
to spend extra time and energy to identify and delete such spurious
e-mail, which can be entry points for viruses, worms and offensive
content.
[Read More!]
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