 |
|
|
|
|
Jump to navigation
| Wednesday, August 25, 2004 | |
You Attract Who You Are On The Internet!
by Martin Lemieux
Being online is not only about getting your piece of pie, it's also about what kind of pie you are getting. Your company is often being measured by many other business people online. There are many ways that people are keeping an eye on you.
- Search engine placements
- Number of incoming links
- Alexa ranking
- PR Rating online
- Website growth
- What others are saying
The reason why people do this is because, we are all looking for other great companies to tie into. Marketing online is about creating a network of advertising to come back to you. The more you put out there, the more you'll have coming in.
On another note, the quality of what you put out there is very important as well. You are more likely to have your advertising ad viewed by many people from a very popular website, rather than a newbie. This is why many of the top websites in the world offer advertising to the public. There is money to be made.
[Read More!]
Getting Visitors To Stay Through Web Based Marketing
by Martin Lemieux
9/10 times your web site visitors won't stay for more than 15 seconds. This is how you get them to stay, or should I say, get them to come back!
For most of you, your web site is a great brochure. It probably outlines your services very well. There's nothing wrong with that what-so-ever!
but...
There are creative marketing strategies that you can implement so that you don't entirely loose your clients, you just need to keep them in the loop for when the time comes for them to buy
[Read More!]
| Thursday, August 12, 2004 | |
Banner Ad Networks Used for Attacks
|
Banner Ad Networks Used for Attacks
Web Host Industry Review, August 9, 2004
Several smaller banner ad networks have been used to inject
malicious code into Web sites, according to research and analysis
firm Netcraft (netcraft.com). In each of the cases, code for
the banners serve as the trigger for a string of exploit scripts
that trick Internet Explorer into downloading malware or spyware.
[Read More!]
| Saturday, August 07, 2004 | |
18 Reasons To Write An E-book And Then Give It Away
For FREE
|
1. People will visit your web site to get the free valuable
information.
2. Advertise your products or services in the e-book.
3. You will become known as
[Read More!]
NYTimes.com, Other Web Publishers Increase RSS Adoption
|
NYTimes.com, Other Web Publishers Increase RSS Adoption
By Kate Kaye
Contributing Writer
Thursday, July 22, 2004
As content consumption continues to fragment and 24/7 news cycles are par for the course, more mainstream Internet media outlets are syndicating headlines via RSS, an automated distribution and publishing technology. The New York Times Co.'s NYTimes.com this week broadened its RSS feed offering to 27 categories in the hopes of driving more site traffic, increasing customization and user retention, and building its database of registered users.
"RSS is fairly low cost to implement so we decided to expand the number of feeds," said Christine Mohan, NYTimes.com's associate director of product development. According to Mohan, the RSS feeds generate over one million page views to the site each month.
RSS, an acronym for Rich Site Summary or Really Simple Syndication, allows lists of information or feeds to be published and distributed to subscribers automatically. There are several RSS aggregators or news reader tools available for use on multiple platforms including Windows, Apple, Linux, and Palm. In February, MarketingSherpa estimated that a quarter of a million users worldwide have downloaded news reader software.
Through RSS technology, users accessing news reader applications can link to regularly updated Times content, and site publishers can add Times headlines and summaries to their own site content. New Times feed categories include Editorials/Op-Ed, Most E-mailed Articles, Magazine and Multimedia, as well as Campaign 2004 and Times on the Trail political coverage. Visitors can now download any and all feeds listed through the RSS section of NYTimes.com or at the bottom of each site page. The feeds will also be promoted at the upper right hand corner of site pages.
Popular sites including The Christian Science Monitor's csmonitor.com, Salon.com, BBC News, MSN Slate Magazine, CBS MarketWatch, Time.com, Wired News, and CNETNews.com all offer RSS feeds of their headlines. NYTimes.com's sister site, Boston.com also began offering RSS news feeds for Logan International Airport's new WiFi service in June.
WashingtonPost.com launched RSS feeds last fall, and while traffic propelled through the feeds continues to grow, the offering remains in the testing phase. "We're really just watching it right now," explained Eric Easter, Senior Manager of Communications at WashingtonPost.com. The publisher plans to promote its feeds through a contest inviting readers to choose the best political blogs; the contest will involve outreach to bloggers credentialed to cover the National Democratic and Republican Conventions.
Still, the term RSS remains gibberish to many of those outside the tech community and so-called blogosphere, where RSS feeds gained popularity by enabling readers of blogs to keep up with the latest posts to their favorite blog sites. Installing newsreader programs is one obstacle for the less tech savvy. And perhaps a more formidable barrier to RSS adoption cited by insiders is a lack of comprehensive directories of RSS feeds. Some, however, do exist, including BlogStreet, a site that lists and categorizes close to 2,000 blog sites enabling RSS feeds, and Syndic8.com, a warehouse for RSS and Atom feeds (a similar technology) that counts 7,725 registered users and 128,647 total feeds. Among Syndic8.com's top most viewed feeds are news headline aggregation site Moreover, techie favorite Slashdot, and Wired News.
In addition to providing feeds of its news content, Yahoo! is currently testing a My Yahoo! feature that enables users to display RSS feed headlines on their personalized My Yahoo! pages. The latest version of the Opera Web browser also now supports RSS feeds in its built-in e-mail client.
"The adoption profile of RSS technology is substantial," Tom Barnes indicated, CEO at Mediathink, a marketing services firm that recently published a white paper entitled "RSS-The Next Big Thing Online." He believes no matter how frequently publishers update their content, they need to think about deploying RSS because they will "have to generate more content to maintain people's attention and maintain meaning."
©2004 MediaPost Communications. All rights reserved.
16 W. 19th Street, 9th floor New York, NY 10011
phone: 212-204-2000 fax: 212-204-2038
feedback@mediapost.com
|
|
|
|
|
Announcement!! New Qbook/Ebook from KickTheEmailHabit & Carlton"s Corner
|
Hi Everyone,
Just released today....
My very first Qbook/Ebook!
This ebook is intended as a guide to get a new Quikonnex
publisher up and running in one day and also covers some
more advanced topics, including sidebars, Custom Quikview,
categories, and more. It is certainly not intended to replace
the existing Quikonnex documentation, and there are no bells and
whistles, but it's to the point, a quick read and helps new publishers
concentrate on getting that first item posted....getting over the
first post jitters, so to speak!
Feel free to share this publication... no SPAMMING PLEASE!! LOL!
Use the links below to read the ebook on my KickTheEmailHabit channel
or
CLICK HERE for a download of this ebook.
(Filesize=1.3M, Approx. Download time 4 min via 56k dial-up connection.)
Our NEW QBook! -
How to Start Publishing in One Day or Less!
Feel free to grab the syndication links below and add this to your
site or channel:
|
|
|
|
|
|
|
|
