The Internet has become a fixture of our day to day lives. Gone are the times when a computer and a broadband connection were luxury items. More and more people are relying on the web to learn information about the real estate process, as well as the market conditions, and to look at listings. Keeping this in mind, it is important for any real estate professional to understand why the Internet is so vital to today's business climate, and why choosing not to get involved would diminish their profits and reduce their competitive edge.

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