Every day more and more restrictions are being placed on email marketing. It is not unusual for email marketing campaigns to suffer from ISP blocking, which result in over 40% of email being marked as unread, trashed or returned. These factors have motivated Internet marketing experts to devise newer ways of getting their message across. Techniques such as RSS and Blogging promise to be the latest craze of the Internet and are the latest buzzwords in the Internet community.

[Read More!]

Web traffic statistics are indicative of the success of your website. But first you must learn what to look for and how to interpret the information you glean from your research.

[Read More!]

It's that time of year again ... pages of backpacks, notebooks and back-to-school clothing fill every circular that hits your mailbox. And you're off to the races ... the races being the mall, plus every other store in between.

You're in the same spot you were last year this time, getting ready to head off to work while your kids head off to school. Back to hugging them goodbye in the morning and seeing them just long enough in the evening to say I love you and tuck them in.

[Read More!]

It is worth considering the idea of outsourcing your marketing functions to a marketing professional or a marketing and promotions agency if your business has limited marketing resources of manpower, expertise and materials. Outsourcing is an option for small businesses, downsized companies and growing corporations for different reasons specific to their individual requirements.

[Read More!]

Communication is the key to successful marketing whether it is traditional or not. It is a simple case of expressing the benefits of company products or services through advertising and convincing potential clients the superiority of your services over your competitors. It's the message that is conveyed through your ad copy that will determine who thinks about buying your products. Internet marketing has permitted advertisers to reach target markets and secure qualified leads faster and easier than any other type of marketing but the principal of strong and effective ad copy is still the same. Your copy must be even more compelling in the Internet marketing medium since the attention span of the potential client is less. So here are a few ideas that will help:

[Read More!]

There is no better way to advertise and promote information than to use articles. Many businesses are now marketing their products and services via the internet which is a great way to communicate information to people all around the world. In the absence of articles there are plenty of websites that would fail to have any purpose. All of the articles that support various products on the web have a real marketing spin. Using articles as part of a marketing program is how many items get sold. Brochures, newsletters, direct mail letters and magazines columns are all perfect examples of article marketing.

[Read More!]