A large percentage of your internet content is not getting delivered to your recipients due to spam filters or changed e-mail addresses, or not being read due to uncontrollable amounts of e-mail messages in inboxes. Chances are that more than half of your e-mail subscribers aren't getting your messages or aren't reading them.

DoubleClick, a company that delivers millions of e-mail messages for its clients, reports (Q3 2004 Email Trend Report) that the average e-mail delivery rate (e-mails sent minus the combined hard and soft bounce-back rate, but not counting the e-mail messages blocked by various filters without bouncing the message) grew slightly to 89.3%, while the average open rate is only 34.3%.

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