Email is DEAD!
Posted by Jim on 05 September, 2003
Category Internet Marketing
I believe I've declared this before, but I just want to reemphasize it. In the last few hours I received about 67 emails across several accounts that I manage. I kept 5 but probably could've deleted them as well. Now, I'm not going through and deleting these emails one at a time nor do I use a spam filter. There are many programs available that read the email headers of messages in your pop accounts without downloading them. Two that I use are MailWasher and Popcorn. By utilizing these programs, I can rapidly scan subjects of emails, who there from AND determine if there are potentially harmful attachments being delivered with them. It took me about 10 seconds to scan the headers of this last batch of emails and select the 62 emails that I decided were garbage. Certainly better than allowing some ISP or hosting company's filtering software to determine what you will or won't read.
My preference is to use MailWasher mainly because it has options where I can prefilter message based upon my rules an my friends lists as well as attempting to fake out spammers by bouncing their emails back to them. I've stopped using the bounce feature for a while. Seems like too many of the 'from' address are not the originator of the spam (aka forged headers).
If Email is dead, then what is the alternative? Easy, if you want to communicate 1 on 1 with someone use Instant Messaging. If your a newsletter or ezine writer (or the leader of a large downline organization) then use RSS channels. Yes, you place the subscriber in control of whether they read your stuff or not, but shouldn't they be the ones that determine this or not?
My preference is to use MailWasher mainly because it has options where I can prefilter message based upon my rules an my friends lists as well as attempting to fake out spammers by bouncing their emails back to them. I've stopped using the bounce feature for a while. Seems like too many of the 'from' address are not the originator of the spam (aka forged headers).
If Email is dead, then what is the alternative? Easy, if you want to communicate 1 on 1 with someone use Instant Messaging. If your a newsletter or ezine writer (or the leader of a large downline organization) then use RSS channels. Yes, you place the subscriber in control of whether they read your stuff or not, but shouldn't they be the ones that determine this or not?
