Publishing Newsletters via RSS - Put the subscriber first!
Posted by Jim on 03 October, 2003
Category Channel Publishing
We're proving that moving from email delivery to RSS delivery for newsletters can actually increase traffic to a publisher's website. John Botscharow, the publisher of the 3R-Marketing newsletter, told us that since converting to Quikonnex's system of publishing that he's almost quadrupled the number of visitors to his website over the last month. A. Scott Piraino, the writer of ThePopulist column, started publishing on a Xanga.com blogging site in July 2003. He started publishing his articles on Quikonnex.com about a week ago and has significantly increased his readership. The main reasons for this is that Quikonnex.com provides an automatically generated RSS feed and when articles are posted to Quikonnex.com the publisher has the option of automatically pinging Weblogs.com, something the Xanga.com site did not provide him.
