B2B E-mail Open Rates Higher Than B2C
Posted by Jim on 23 October, 2003
Category Internet Marketing
The following article was published by Robyn Greenspan on the CyberAtlas website. I found it interesting, you may too!
With spam reaching an all-time high, e-marketers are having a difficult time getting their messages read. But according to an Opt-in News study of U.S. publishers of HTML e-mail, those distributing B2B (business-to-business) newsletters might have the most receptive viewing audience.
Results from the 2003 study indicate that newsletters targeting business professionals boasted a 71 percent open rate, compared to 41 percent of e-zines that are directed at consumers. The open rate for B2B increased 2 percentage points from a 2002 study, while B2C (business-to-consumer) decreased from 49 percent.
