The first thing about EMAIL ezine advertising is DON'T WASTER YOUR MONEY! The vast majority of "subscribers" to email ezines don't even see the ad. I used to be an email publisher and also an administrative person for a very large email ezine co-op. I no longer publish using email and the owner of that co-op does not either any more. She closed the co-op because she saw the writing on the wall.

The first thing to remember about
ezine advertising is whether you
are buying a hobby ad post or
a serious advertisement. If
the majority of readers like it
all free, well, you might not sell anything with 20 paid ads.
Readers who subscribe to serious ezines know they will see serious advertising. Business readers are used to buying, selling and joining. Target serious business ezines and you might get some wallets to open from various fields. Look for repeat
business. Look for marketing
relationships; not ad posts.

You should look for a performance guarantee, Now, that doesn't mean abuse the ezine's space. The day and time the ad goes out can make a difference in performance.
It changes. Holidays may work for you; maybe not. Bad links and dead deals should be covered. Ezines that are monitored should "usually" catch these flaws and notify the client. The ads should be pulled until the client gets the problem solved. If your ad looks like 15 other ads, you may have a poor response. There are many variables to consider when
running ads. Your advertiser should know what to look for in almost every situation.

Another thing to consider is
accountability. Anyone who pays for ads and doubts they have been
run, needs a new advertiser. Did your 3 million+ ads really go out? Did 300 ezines get your ad?
Can you get a history on the ads for some reasonable period of time? Will all of your ads be run again if something goes haywire? What happens to your ad if 2 ezine publishers get sick? Take a vacation? Have surgery?

For those who look for a command performance, ad copy and headlines need to be evaluated. Websites must convert prospects into actual sales. Follow-up is also something to consider. The ad's job is to get a response.
The right advertiser can help you figure out where the problem may be so your response rate can improve. Just remember ad sellers should be trained to do the job.
Do you really think all those readers with those junk mail accounts, getting 250 ezines, are reading your ads? Quality not quantity rules the day AND night, when it comes to ezine advertising. Not everyone is qualified to evaluate ad copy.
A qualified advertiser doesn't just post ads. You should always get what you deserve, whether free or paid. "Free ad" subs can convert into paying clients.
Look for VIP Customer Service. Make your advertiser earn your trust to keep your business.
In today's advertising world, with the new laws and claims in ad copy issues, you do need a qualified person to assist you.

If you need a reliable advertiser working for you: http://ebizprofits4u.com/ni...