In combining forces with Iron Port, corporate network
administrators will be offered Iron Port's mail transfer agent,
along with Microsoft's 'Smart Screen' filtering technology to
implement Bonded Sender.

'Smart Screen' is a 'filtering technology.' It is an add on to
the Mail Transfer Agent. The particular MTA offered by Microsoft
is called 'Exchange Server.'

For the press release:

http://www.microsoft.com/presspass/press/2003/nov03/11-17ComdexAntiSpamPR.asp

(I say this only because much of what is discussed in the
article has been floating around for a while in published
material. It is however a good presentation of the issues.)

Turning to the boycott issue, there is another reason as to why
Bonded Sender is bad news.

The US Senate Committee on Commerce, Science & Technology had a
hearing today on the topic of spam.

Guess who was invited to appear? Why, none other than Mr. Ronald
Scelson of Scelson Online Marketing, Inc.

Is the "IronPort" Whitelist Actually An
Extortion Tactic Targeting Small, But Legitimate
Email Marketers?

- by Jim Edwards

(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-

It appears that Mr. Gates' prophetic prediction that
charging marketers to send email across the Microsoft email
networks (MSN and Hotmail) to cut down on Sp*m is about to
come true.

According to CIO Today, Microsoft is now employing
"IronPort Anti-Spam Technology."

"IronPort" is a paid "white-list" for people who send "mass
email" (including newsletter publishers, ezine publishers,
affiliate managers, mini-course operators, and basically
anyone who has a list of opt-in emails).

If you send any type of email where you do a broadcast to
everyone on your list, this applies to you.

If you want your email broadcasts to get through their
filters, you must pay a hefty fee and post a "bond."

Here are some facts about this developing story:

1. They charge by how much email you send a month, but the
minimum charge is a:
$375 Application Fee, plus
$500 Annual License Fee, plus
$500 "Bond" fee.
That's $1,375.00 just to get in the game.

If you want to see the complete breakdown, go here
https://www.bondedsender.com/fees.jsp

2. If you go over the "complaint" threshold of 1 complaint
per month, then they will debit $20 from your bond fee for
each complaint to "fine" you for being naughty.

They promised "Don't worry ... we'll build your downline
for you.

At first glance, or hearing, that sounds good .. less
stress and work for the new recruit. However, it seems to
promote two different thoughts for me.

First, If you're going to do it for me, what in the world
do you need me for? And, are you going to put like minded
people in my downline? Isn't this a guaranteed way to build
a 'dead leg'?

Hits are ONLY a part of sales success.

Even when you take proactive steps to Improve your conversion
rate, you must look at the total picture.

** Be sure you reduce the number of clicks to your desired
action..too many ruin the sale.

** Investigate and Identify any drop-off spots and get rid
of them.

**Identify detours and bottlenecks in order to improve
traffic flow.

** Study your Conversion Rate: Do you have any idea what
percentage of your visitors are being converted? Keep
looking for good sources that will assist you in converting
visitors. ( yes, that Trusted Traffic Master, again )

There are many ways to generate TRAFFIC to your website.

Part 4

Once visitors are on your website, great navigation is an
absolute necessity to ensure that the traffic you worked so
very hard to get to your website, will also find what they
want, if you have it.

Do you have any idea of just how many clicks stand between
your site visitors and the outcome that you desire, which
is making sales? There are very obvious drop-off points
between adding-items-to-the-cart and actually checking out?

Drop-off points commonly called abandonment points are spots
where visitors just leave your site. In some cases getting
rid of a click, leak, or drop-off spot might lead to a
substantial increase in your conversion rate. Your remedy
is to determine if there could be some trend which can be
identified when these incomplete sales take place.
Bottlenecks and detour spots must be fixed because this can
shorten the path to desired actions, that lead to website
sales!

------------------

Get Subs for Clicks --Yes - NO Sign-Ups!
Put a BANNER on your website & turn your clicks into SUBS!
NO sign-ups needed to earn a sub back.
Get Multiple SUBS in return for CLICKS. HOP on board:
http://www.TrafficMistress.com

Thanks for reading,

Phillip

http://ebizprofits4u.com

Conversion Rates --->> Hits to Sales

Part 3

Your website text, navigation and a lot of other things
determine whether or not you're doing a proper sales job.
You can't blame traffic hits if you lose visitors, without
making a sale. Hits are NOT sales. Hits are usually and
casually referred to as visitors. The Traffic Master's job
is to deliver visitors..."not" make sales for you. Many
people believe they will make a lot of sales with just
visitors.

Welcome to The TrafficMistress Connection!

Do you really have the cash for software or the TIME to fool
with multiple website traffic generators? How much time DO
you waste trying to get visitors to your website? Have you
ever been "stuck" paying for traffic that wasn't delivered
to your website, as promised? Did you lose money and time?

Serious e-marketers know that time is money. We're going to
help you understand a traffic generation method that can
control your time and costs. There is a simpler way to
funnel Targeted Visitors to your website without all of this
pain and strain!

[Read More!]

Website Traffic Can Help Build Your Business!

Like an offline Brick-and-Mortar business, all websites need
careful orchestration to ensure a symphonic-commercial
success. Your content management decisions should always be
based on web metrics, not your personal guesswork.

Sales Come from Buyers --Right?

You NEED website visitors if you run your e-business from a
website. Setting reasonable and measurable business goals as
well as monitoring progress, can really help you to build a
website that can generate revenue. Visitors do go to the
site but you can also find a trusted traffic master to
orchestrate a quality traffic campaign, to direct all kinds
of visitors to your website. Properly done, especially
with "Contextual Traffic," you can have a great cost
efficient campaign running almost all the time.