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25 October 2005

Local Search for Small Businesses

Local Search Is Hot But Will Small Business Ever Join The Party?
By Sharon Fling


The industry is abuzz with local search news – Google and Yahoo! continue to improve and add functionality to their local search engines. Then there’s A9.com, AOL Local, MSN Local, Citysearch, Ask Jeeves Local… everybody’s offering local search.

This isn’t happening in a vacuum - there’s a very real demand for local content and local business listings.

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posted by triizine at 05:27 AM | make a comment

18 October 2005

Pay-Per-Click Advertising Campaign Pitfalls

Pay-Per-Click Advertising - How to Lose Your Shirt Fast
By Dan B. Cauthron


A well-oiled pay-per-click search engine campaign can land hundreds of highly targeted visitors on practically any website within a matter of days. Of itself, that isn't new information.

But pay-per-click marketing is also one of the quickest ways to lose money, if it isn't done right. At the surface level, the process appears to be as simple as writing an advertisement, bidding for keywords, and waiting for traffic and sales to come rolling in. Nothing could be farther from the truth, particularly with today's heated degree of competition for relevant keywords.

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posted by triizine at 05:09 AM |

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