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18 May 2004

What does Pay per click Marketing and Fisherman have to do with your online business.

What does Pay per click Marketing and Fisherman have to do with your online business.

By Joe Sansoucie


Imagine yourself sitting on the lake in your small fishing boat. You have your rod and reel and you have baited your hook and threw your line out. Now you sit back and wait. And wait. And Wait!


The anology is this.


Imagine yourself sitting at your keyboard (the boat) connected to the Internet (the lake) with your domain hosted and your sales copy in place on your website (the rod and reel) and you have sumitted your site to all the places you could find to advertise your new site (throwing the line out) and you wait and wait and wait.


Do you see the missing peice?

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posted by dotheq at 01:54 PM |

03 May 2004

Keewerds?


Keewerds=Keywords.
By Michael Bloch


No, it wasn't a typo.

In the battle for search engine rankings, the keywords meta-tag still plays an important role.

What are keywords and keyphrases?

But keywords don't just exist in meta-tags. Every word on your page should be considered as a keyword. Strung together these words make keyphrases. The more keyphrases that are relevant to your subject in your body text and page titles, the more traffic you'll probably get from search engines. When crafting your body text, think about how people would search for your given subject and incorporate those statements.


To make things more challenging on the search engine arena, a number of major engines now allow you to "buy" keywords.

Paid keyword strategies
Generally, it works like this...


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posted by triizine at 08:27 AM | make a comment

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