The first 5 minutes of your initial contact with a potential prospect
is the deciding factor as to whether or not you get the sale.
By Joe Sansoucie copyright (c) 2003
FrogSearch.com
Here's a great idea for a business card which I feel would increase the follow up, follow through process most marketers fail to succeed at.
How can we make it easier to follow up and strengthen the relationship "right from the start", between the potential client or customer and your business, using a business card?
I knew what was needed...
So off I went in search of a printer.
I went to all the local "so called" printers in my area one day and found out that most did not do their own printing, or just used computers and stock paper found at the local business supply depot stores.
Anything custom was much too expensive to be used as a test.
I wanted something different that would help make it easier to follow up and follow through with any leads my business card produced and I didn't want to pay a fortune for them.
Here is what I found out from the printers.
Imagine this, take two cards and lay them on a table top to bottom. Now put a perforation there between the two cards. Fold it over.
Side one is your business card, the card you give your potential client.
On the back side (side two), is a discount or free offer for your business
with a coupon imprinted on it.
Side three (on the second card), is your lead generation card which is torn off from the clients card so you can use it to follow up and follow through with them.
Let me explain the second card or tear off lead card.
One side has the places already printed for you to take your potential clients information. This is their information you are collecting. They have yours already on card one which is in their hand You collect their:
Name
Number
Address
City
State
Zip
Phone
Cell
On the back of your lead generation form, you can put their:
Website address
Email address
Fax
The client now has your card and coupon offer, they have spent at least 5 minutes giving you the information needed for your follow up, follow through lead card. Put your lead in your database.
Quick tips for a successful cold contact:
Don't forget to be pleasant!
Smile!
Look them in the eye!
Shake their hand!
Thank them for their time even if they say "no thanks!".
In successful encounters you will have in only 5 minutes, forced your business card to go from passive marketing to pro active marketing and you have built a stronger foundation for your relationship with that client right from the start.
You benefit from the fact that because you spent 5 minutes with them collecting the information needed for your success, they feel like they know you. They will remember the time they spent with you at the gas pumps or the check out line at the video store.
Because of this one step when handing out your cards, they will remember you. You will have all the information needed to market to follow up, follow through, close more sales, find more new customers with ease and weed out the time wasters while increasing your business.
Now go find that printer to make these cards for you. Oh and be sure to always carry a pen with you. How else are you going to write their information down on your lead portion of your card?
Get more mileage from your business cards by using a pro active lead generating business card approach which will generate a more responsive lead and the ability to close more sales.
To your continued success,
Joe Sansoucie
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Joe Sansoucie was involved in the family custom and commercial
drapery cleaners and manufacturing from the age of 13 when his father
was heard to say.. Pass out the cards! That's what they're for! Joe
now passes out the cards for his pet project FrogSearch. He enjoys
being the (head frog) owner of Frogsearch.com as well as the Owner of FrogSearch - It!
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PS...
With only $25.00 in his pocket, this desperate webmaster increased the sales produced by his website in less than 30 days by reaching his website target market for only a penny per lead which produced laser targeted visitors who converted into signups, sales and downlines by simply using a resource that should be in your marketing toolbox, but probably isn't.
Do you know which tool he used?
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