Are You Lost? Where's Your Web Site?
Where’s yours?
Copyright © 2003 Joe Sansoucie
Did you know..?
The Internet is growing at a staggering rate. There are over 580,000,000 users connected - three billion web pages available. Where’s yours located?
FACT: It is getting harder and harder for the large, automated, general search engines to keep up with the constant increase in demand. They get slammed 24 hours a day, seven days a week, with new site submissions.
Consumers who are still using these search engines are finding it increasingly difficult to actually find what they are looking for without having to scroll through the literally, millions of entries in these large databases. (Do you have time for that?)
To say that it’s frustrating, is an understatement. It’s down-right aggravating! Not only for you as a consumer, but for your own customers as well.
And then there is you the advertiser. How are your customers ever going to find you among the millions of entries listed? Now there’s a mind boggling question…
The answer to that is: most won’t find you; I mean ever. What kind of income will that generate for you and your family? I know you know the answer to that already.
Now you’re an intelligent individual; so consider this...
Businesses and consumers alike, have discovered the value in utilizing the smaller search engines that have grown from this need. Smaller search engines are usually owned and operated by people, real people, who have far vested interest in whether they succeed or fail, unlike their giant corporate counterparts.
Big corporate engines can absorb the cost of failure and skirt the responsibilities of their actions, while employing high dollar PR people to keep their credibility intact. The little guy, so-to-speak, has to make sure his customers are happy; his customers are his livelihood. Baby needs new shoes ya know.
I’m sure you’ve experienced it yourself: trade your cash for a number, and take a seat, “We’ll be with you shortly…” To add insult to injury, you are given an auto response for a reply, and a link to visit. That really makes a person feel important, doesn’t it?
I know what you’re thinking…
“But what kind of exposure can a smaller engine give me? “
When you use a Pay Per Click Search Engine to find what you want, you are also being tied into larger databases like:
Dmoz.org (open directory project, reviewed by editors)
MSN.com (large database by Microsoft)
Raging.com (large database by AltaVista Search)
RevenuePILOT
SearchFeed and others.
How does this affect you, the advertiser?
Well for starters, the big boys: Yahoo and MSN, Google, DogPile and Overture are not the only engines being searched. Why? The smaller search engines, the PPC engines, offer a higher quality end result without leaving the searcher exhausted from paging through hundreds of pages. The consumer is able to find the things they are looking for more quickly and easily, allowing them to return to things of higher importance.
Question:
Since your target market is searching the smaller PPC engines, doesn’t it make sense to get yourself listed with them?
Are you taking advantage of this powerful advertising medium?
If you’re not, you should be.
Utilizing PPC advertising places you and your web site right in front of your target market, where they can see you, not 10,000 pages to the rear.
If you don’t employ PPC advertising to get visitors to your website you losing buyers. You miss the exposure, the sale, the signups, downloads; frankly you just miss the market completely. Can you honestly afford that?
You are a business owner. Is it really too much to consider investing $25.00 per month on your business, when that money can generate you consistent sales for you? Is that really too much money to invest in your future success?
If it is, don’t quit your day job… please!
It takes money to make money, online or off. That is a fact Ladies and Gentlemen. However, Internet marketing is a lot more affordable and targeted than a brick and mortar setup. It is easier to make it successful, if you use the tools at your disposal.
How much does it cost to reach 580,000,000 subscribers with your solo ad in an ezine?
Think about it for a minute. A solo ad, to a responsive group of say 50,000 ezine subscribers, can cost you a hundred dollars or more, easily. That’s ONE Time! That leaves 530,000,000 to go. You do the math.
There is no way you will ever reach all those people in your lifetime. By the same token, 580,000,000 people will only see 10% of the web in their lifetime. What makes you think they will see yours?
Remember… 3 BILLION web pages are on the Internet. And that number grows daily!
How many “new” pages did you create and list today?
If you are paying for memberships on safe lists, FFA lead generators, membership sites bolstering large FFA listings and other non productive methods of getting your targeted customer…
STOP RIGHT NOW! YOU ARE WASTING MONEY!
You are not ever going to minimize the cost of your advertising that way; you are not going to maximize your profits either. In effect, you are killing your chances of seeing any significant return on your investment, if you see one at all.
People don’t just lose their shirts to Internet scams, they lose big money in ineffective advertising.
Are you starting to get a headache? Me too. Luckily for you, I brought the aspirin. Let me get you one.
PPC advertising is a cost effective, highly targeted, guaranteed method of getting the right visitor to your site.
Never tried it before?
It’s easy and it’s guaranteed! That’s right guaranteed!
You pay ONLY when your link is clicked by the consumer. Fraud prevention devices keep would be jokesters from clicking away your bid money, making it a safe and secure method of advertising.
Can you say the same about safe list? No. There is no guaranty that you will get targeted visitors to your site at all, but it still costs you money each month, whether you make any or not. Furthermore, the safe lists that do happen to generate visitors will run you $25.00 a month or more.
Here’s the aspirin I promised you.
This is how you do it:
Open and account, list your web sites’ keywords and keyword phrases; bid the amount you are willing to pay for a guaranteed visitor, paste your headline and description for your site along, with your link and hit the submit button.
It’s that simple.
How many keywords is enough?
Think of it this way. Your website is a boat upon the sea. The keywords and keywords phrases are the baited hooks that attract your potential buyer to that boat. Once they search for that keyword and click your listing, you set the hook, and reel ‘em in.
In this application, More Is Better! Get as many hooks in the ocean as you can; list at least 25 – 100 keywords and keyword phrases for each web page in your site. You’re only paying for clicks resulting from the words, not the words themselves.
Picture this! You can get reach the same number of people that Budweiser does on Super Bowl Sunday, for pennies, while they’re spending millions. What a concept! It’s laughable!
Affiliate programs?
No problem there either. If you have your own domain and hosting solution, create a separate page within your website for the affiliate program you wish to advertise, using PPC, then list 25 - 100 keywords and keyword phrases for each one.
You don’t have a domain you say?
What are you waiting for?
It doesn’t get any less expensive than it is right now. Domain names can be had for as little as $10.00 a year; hosting, for as low as $15.00 a month.
Remember I said it cost money to make money.
Start any business you like online, including your domain name, hosting and the set up of a PPC advertising account, and you are ready to make money. All for less than $100.00. You just cannot do all that offline. A hundred dollars won’t cover the cost of opening your DBA account at the bank. Business cards cost more than that, all by themselves.
The best part of using Pay Per Click advertising is this:
You control the ranking of each keyword. Need to rank higher? Simply increase the bids for your keywords, a penny at a time.
Instead of waiting for weeks, months even a year, to get listed in the general engines, PPC advertisers see immediate ranking for only pennies per click.
Could it get any better than that?
How would you feel about getting a guaranty?
Bigger engines won’t give you one. Period. They can’t; the numbers just aren’t there. Pay-Per-Click can and will give you that guaranty. How? Pay-Per-Click is the guaranty itself. You Pay Per Click. People click to find something - something specific. (Do you ever sit down and look for pages that are of no interest to you? I didn’t think so.) Your job is to make it as easy as possible for them to find. Random traffic is useless… Targeted traffic is imperative!
To make money, you have to keep money in your pocket; you cannot afford ineffective advertising. PPC gives you targeted traffic for less money.
Headache going away yet? Good.
So now that you know, GET GOING! Set up an account and go fishing. You won’t catch anything if you don’t have your lines in the water. I just gave you the bait!
Live free. Keep it virus free.
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Joe Sansoucie is the owner and head frog at Frogsearch.com.
To get your own account at Frogsearch simply click here to get the details.
http://www.frogsearch.com/therightchoice
If you are looking for a marketing enabled hosting solution, try the Ultimate hosting solution at: http://www.ultimate-host.net
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