My PPC experiment is temporarily over. My prepaid month has ended. I got leads, fantastic!! However when changing my ad to a Clickbank product-I didn't get a single sale. 995 hits-no sale. Was it the product?
How do you select a product? I did my homework. Checked it out on www.cbtrends.com and found it had all of the best ratings!! So did my campaign just run out too early?? If you have never visited www.cbtrends.com then you should definitely check it out. It is an incredible wealth of information for any affiliate marketer. I tried it with two products, neither of which did me any good. I do see that this is the way to make Internet millions...I am not stopping until I get there!! I am sticking with CopyNProfit for a while, it is a great product and I really like the presentation. I may try some of the niche ads they provide and see how that goes on my next experiment. Stay tuned..we can all become Internet Millionaires together!!
PPC may be the ULTIMATE way to make money, but there are other marketing venues that offer some outstanding targeted traffic. Blogs are first on my list. I recently joined an incredible traffic system, and it is FREE!!! WOW-what a find. They have an incredible way of putting a "SPIN" on your articles to prevent content duplication and then publish your article on Blogs throughout their system. I signed my own Blog up for their publishing services and I am totally impressed with the quality and quantity of the content. It is a great way to have "guest" bloggers!! If you haven't checked it out, visit Free Traffic System. They are so on to something BIG, and I really believe you could profit from the experience!!
Have an awesome day! God bless,
Marianne
http://www.guruetteonthenet.com
Blogs, WordPress and Google
By Scott Van Achte (c) 2009
It's no secret that a continually updated website with new content being added regularly stands a good chance of doing well in Google. One of the long standing methods to regularly expand a site's content is through the use of a blog.
While there are numerous platforms to choose from for managing a blog, few can compare with the immense flexibility offered with WordPress, and at a cost of free, the price can't be beat either.
Google likes fresh new content, and setting up a blog on your site, assuming it is updated often with interesting and relevant material, can be one of the best things you can do to help out your search rankings. The beauty behind WordPress is that there is a wide array of totally free plug-ins you can easily install that will make your blog totally search engine friendly.
The following are some basic guidelines and essential plug-ins you should consider when you install your WordPress blog.
Template Design
The first configuration you need to do is work on customizing the design template to match your existing site. I suggest finding a template that matches as closely as possible to the look you are going for then work on tweaking its graphics, colors, and other particulars till you achieve the desired appearance.
Most of your changes will occur in the header.php, footer.php, index.php, and page.php files in the theme editor, however, the theme you install will dictate which files actually need to be updated. You will also need to make some adjustments to your CSS file. These changes all involve working with code and graphics, and are most likely left to a professional.
Once you have your design set up, the rest of the customization is considerably less technical. The following are suggestions that most people can do themselves and you probably will not need an expert to help you here.
Settings
Permalinks
The next thing you need to do is customize your URL's. You do not want the default post URLs ("pageid=#") as they are simply not search friendly and you want your default names to have some meaning to them. While you can customize your URL's with various plug-ins, you may not always think to do this, so be sure to have a default you can live with.
Under the settings tab in your dashboard, clíck on permalinks. Here I suggest choosing one of the settings that includes the post name. Including the month and year is totally optional as it will have little to no impact on your search rankings, but you definitely do want to include the post name.
WWW or no WWW
With WordPress, there is no need to worry about the www vs no www redirects. It is handled for you, but you do need to select which variation you want, and it's very simple to do. Under "General Settings" you will see two fields; one for "WordPress address" and the other, "Blog address". Ensure that both these fields include the "www" (or not), whichever you prefer, and that's it. (I always recommend using the "www" version of your URL as most people linking into your site will use it, and this will help keep a consistency among your site.
Required Plug-ins
There is an almost endless supply of free plug-ins out there that you can add to your site ranging from photo galleries and spam protection, to social media integrators for Twitter, Facebook, Digg, and others. While many of these others will benefit your blog and search rankings, the XML Sitemap, and SEO plug-ins are truly essential.
SEO Plug-in
When setting up your new installation, the first plug-in you need to install is one that will allow for totally customized title, meta description tags, and page URL's. There are a number of tools that do this ranging from the widely popular "All in One SEO Pack" to a relative newcomer "HeadSpace2".
While I personally have yet to try HeadSpace2, it is high on my líst, as it has been recommended by many industry professionals as the best WordPress SEO plug-in. For any new blog installation I highly recommend this plug-in be installed right away.
XML Sitemap Plug-in
To the best of my knowledge, HeadSpace2 does not have an XML sitemap option, and as such I highly recommend "Google XML Sitemaps" . This plug-in will automatically generate XML sitemaps for you on the fly and submit it to Google every time you add, delete, or update a page or post. This helps ensure that Google has the latest information at all times. It's a very simple plug-in to install and configure and once setup, you can forget about it and it will do the job for you.
A well optimized site loaded with relevant content can do very well in Google if setup correctly. The power of WordPress can make this process incredibly easy so all you have to worry about is writing those great articles and selling your customers. The plug-ins and functionality of WordPress are endless and when installed correctly can make the optimization of your blog considerably easier, increasing your chances for top rankings.
About The Author
Scott Van Achte is the Senior SEO at StepForth Web Marketing Inc.; based in Victoria, BC, Canada and founded in 1997. You can read more of Scott's articles and those of the veteran StepForth team at http://news.stepforth.com or contact us at http://www.stepforth.com, Tel - 250-385-1190, Toll Free - 877-385-5526, Fax - 250-385-1198
We all see the ads, "I made $18,000+ in 3 days" or some other preposterous number. Unfortunately the truth is the big money earners and MLM business builders do it with pay-per-click (PPC) and it truly behooves us all (Internet Marketers) to become proficient PPC advertisers.
I remember reading horror stories about people trying PPC and owing Google a ton of money afterwards with no real return on their dollars. There are a lot of products avaible and "gurus' around to teach you, if you choose to follow and invest in your education. I am doin just that! I am experimenting with a PPC ad. I will be updating my reults for you and I am going to keep at it until I have mastered it!
So far I have no problem with the keywords, I did do a fixed monthly budget for my first round. It is a prepaid account with Google Adwords for one month. I believe this is typical: My first few days were at a decent bid-enough to get front page for a few of my keywords. I tried the first week with a Clickbank product...no sales. I switched it for week 2 to a lead capture page for the 10kfreeway/WhyStart and Never Quit program. It's fresh and new, another step in the evolution of Mentors on a Mission from Al Turnquist. By the second week my default bid had been drastically lowered, but even without front page sponsored ads I managed the following:
March 4th- 4 leads
Maarch 5th- 4 leads
March 6th- 6 leads
March 7th- 4 leads
March 8th- 7 leads
March 10th-12 leads
I then started to tweak the ad and went back to a Clickbank product. After all, isn't mastering PPC about raising cash when you really need it?? I found an outstanding product called Copy and Profit that I have decided to continue my "experiment" with. I will keep you posted as I continue my journey, but based on the leads I was able to capture I truly believe PPC is the way to build an MLM empire or generate cash when you need it through affiliate sales. If others can do it, so can I, so can we! Internet Millionaire...here I come!
Stay tuned...we can learn together!
Have a great day and God bless you!
Marianne
Guruette On The Net
key words: pay-per-click, PPC, marketing, online marketing, advertising, Copy and Profit, Copynprofit
