A message from...
Cindy McAsey-Marketing Strategies Coach
This morning as I was scanning my inbox I came across a message talking about obstacles and explaining how to experince success. This message stuck out like a sore thumb to me here is what it said...
Obstacles are not walls meant to stop you, they are doors that lead to progress.
When I saw this the first thing I thought about was, last week when I stretched my brain to the max on html code. Html code has been a huge obstacle for me, I'm getting better at it but have a long way to go til I master it. People who haven't yet experienced what I have think I'm good at html code. What they don't realize I've been working at mastering it for a long time. They are just seeing the progress I've made to this point.
Obstacles are your brains creative way of telling you what you'll have to deal with to achieve your goals.
I'm not going to write a long message to explain what is very clear. Everyone, everywhere, doing everything and anything, face obstacles. No person is immune from obstacles. Don't think for a minute that the successful people you hear about in all walks of life (including online gurus) haven't had obstacles to overcome.
What's my point? Face your obstacles. Be determined to figure it out. Learn from them. Work hard at it and it will free you to walk through the door to experience the success you desire.
It's simple, but not easy. Obstacles small and large will always be a part of life and those people who accept this, work at overcoming them, and keep a positive outlook on their future will be the people who continually move forward and enjoy building their online success empire.
Just Think about it!
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One nice thing about social networkworking is you are in the pulse of the Internet marketers, you know what they are thinking, predicting, and talking to other marketers about. When the death of SEO talk came across on twitter it sure made me stop and take a look. As you probably know I've been marketing full time online for 6 years now. I built a large customer base by making my presence known in the search engines. Anytime I see or hear about something that might change the way I do business I take note and research the validity of it.
Don't get me wrong here, the Internet pulse is changing rapidly towards social networks and many of the things I'm seeing will take people away from the search engines in time making them not as important. BUT I don't see in the horizon moving completely away from SEO as a part bringing people to our businesses.
Facts you should know about marketing trends:
For the longest time many Internet gurus totally made their income from their list. Most of these gurus made fortunes with e-mail marketing only. And even though the spam filters make it harder and harder to deliver good content via e-mail some marketers still earn their living this way. When I started marketing online their was already a trend in place of a few e-mail's not getting delivered, that has gotten worse over the years, BUT e-mail marketing hasn't totally died. Now you just need a bigger list and provide what readers want so they look for your stuff. The days of blasting out your opportunity with out building the relationship are gone. E-mail opt in site
Not long after I started marketing online I started using web conferencing to communicate. I've never been a person who hosts teleconferences. If I host a conference it's in a web conference room. This probably why I saw a good fit when I was asked to become the head trainer and master distributor for VereConference. Even though I've never been much for teleconferencing the mainstream Internet pulse still uses teleconferences. I think we who use web conferencing are ahead of the bell curve on this one and in time the mainstream group will catch on. In the mobile society we live in I personally don't think teleconferencing will ever completely die, because we can hop on a conference from anywhere via cell phone. There is a reason I record my training as mp3 recordings. I know to capture and keep the mobile society I must have training they can access from anywhere. Link to my podcasts.
Now the buzz about death of SEO. The buzz got started from Pat O'Bryan his site is called Portable Empire. He has a Internet TV show at www.portableempire.tv. O'Bryan promotes his stuff through social networking and yes he is in my network on Facebook
and Twitter. In his message about the death of SEO he talks about the growing popularity of Adobe Air, social networks and the future of Internet users using these interfaces instead of going to the SE's to find what they want. Yes I can see this trend happening to, but I don't think mainstream Internet users will adapt to this anytime soon.
Here is my reasoning for my statement.. "SEO marketing will still be an effective way to grow your business." Yes it's important to watch the trends and take advantage of new trends as they come across the horizon. Daily I get calls from customers ordering product that don't even have an e-mail address. They had someone look up on the Internet to find my number to order the product they read about, saw on TV, or have used for up to 52 years. Do you think these people or their circle of friends will be plugging into the new pulse of these Internet tools? (don't think so)
Just as it's important to develop multiple streams of income to grow your business, it's equally important to have multiple marketing strategies. (reach out methods) As a marketing strategies coach I'm tuned into the pulse of the Internet but also know what has worked for years and continues to work for some. Marketing isn't a one size fits all and anyone who tells you to market this product or service it must be done a certain way don't believe them. I'm sure you've heard the buzz words "duplicate" and "delegate" that's all they are... buzz words. YOU must decide what is right for your business.
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The clock is ticking...
