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21 September 2005

Show Me How It Works

The Proof Is In The Power Of Demonstration!
Riki Trafford


My big dog isn't particular about what he eats. As result, he acquired the nickname "Canine Vacuum".

Would he turn up his snout at a cold hot dog if a juicy steak is set before him?

It's highly unlikely. But, being the smart dog he is, he'll probably gobble up the steak first and then inhale the hot dog.

Yes, even a famished dog exhibits choice and shows preference.

Online marketing often calls this tactic "demonstration", which involves a psychological power that influences a visitor to take part in a decision-making process.

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posted by triizine at 04:11 AM | make a comment

14 September 2005

Web Technology For Business

Web Technology in Marketing: Friend or Foe?
C.J. Hayden, MCC

Every independent professional should have a web site, an ezine, and an email marketing strategy, right? If you're not taking maximum advantage of web technology to market your professional services, you are behind the times, and missing out on huge opportunities. At least that's what most marketing experts would have you believe. But how valid is this advice? And is it for everyone?

Before email was widely available, marketing newsletters were printed on paper and sent by mail. There's no question that e-mail is a more economical solution for sending a newsletter. Instead of being able to afford only a few hundred newsletters at a cost of $1 or more each, you can send tens of thousands for only pennies. With an ezine, technology can save you money and allow you to extend your marketing reach. This is one of the many ways that web technology can be your friend. Here are some others:

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posted by triizine at 05:10 AM | make a comment

07 September 2005

Home Business Failures

Why Home Businesses Fail
Nyall Bakk

If you're considering starting a home business there several things you should know. Statistics show that more than 50% of home businesses will fail within the first three years of operation. Those aren't very good odds.

Many entrepreneurs who have a good idea are not business people. However there are certain business practices that you need to understand in order to run a home business successfully. You need to think about growth, marketing, and a variety of other business issues. Running a successful home business depends not only on a good idea but also on understanding and implementing business practices.

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posted by triizine at 05:48 AM | make a comment

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