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17 January 2005

Internet Advertising Option: RSS

Internet Advertising Solutions: RSS
By C. Andy, Copyright January, 2005
Internet advertising solutions to target your market, are the desire of the day. If you've been around any length of time, you know that you must target your Internet advertising campaigns, in order to find any amount of success with them. This of course, is because, as the Internet widens your market beyond the physical, it also magnifies your competition. Obviously it is a waste of time to blast your ads to the web, hoping an interested person will see it. It may work for television and radio, but it does not work here in cyber country.


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09 January 2005

Niche Marketing

Own Your Niche by Building a Niche Community
By Steven Van Yoder

In 1997, David Steele was making the transition from a professional therapist to relationship coach. Part of his strategy was to become a center of influence and THE Relationship Coach for his community.

David decided to launch his own virtual community as a weekly "Friday Night Social" singles gathering. After a one-month pilot program and some market research, he designed a community for the singles in his area, unlike any other setting available, that would meet their need to meet other singles in a safe, fun setting.

The community also furthered David's mission to provide relationship education and position his firm prominently within his target market.


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04 January 2005

The Home Office

Can't You See I'm Working?
By C.J. Hayden, MCC

For many working parents, telecommuting or a home business may seem like the answer to your prayers. You want to have more time with your kids and greater flexibility, so you take the leap, install a second phone line, and set up a computer in the dining room.

But the first thing you may discover is that working from home includes many unexpected distractions. Children, your spouse, neighbors, and the family dog come and go. They make loud noises, ask for your help, or interrupt to ask a “quick question,” always just long enough to break your concentration.


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