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31 October 2005

The Happy Customer and Word of Mouth Marketing

Advertising by Recommendation
Scott F. Geld


Without a shadow of a doubt, recommendation or word of mouth was the earliest form of marketing. Even in primitive times, people knew from whom they could get the supplies they needed. Without other methods such as radio or newspapers, trade relied entirely on recommendations. This method is still with us today.

How to Use Word of Mouth Marketing

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24 October 2005

Blog and Ping and Spam... Part 3

Cyber Abuse : The Death of Blog and Ping
Part 3
By Trina L.C. Schiller


In June of this year, Google started beta testing a new system for indexing blogs. I believe that this project was undertaken as the result of bogus blogs cluttering search results with junk pages.


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17 October 2005

Blog and Ping and Spam... Part 2

Cyber Abuse : Comment Spam Part 2
By Trina L.C. Schiller


What is comment spam?

Comment spam is the posting, either manually or auto style, of advertisements, or plain old nonsense, to blogs for the sole purpose of getting a trackback link.


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09 October 2005

Blog and Ping and Spam... Oh Google!

Cyber Abuse : Blog and Ping Part 1
By Trina L.C. Schiller


Too much of a good thing can be bad. We have always known this, but this knowledge has not stopped us from over indulgence. I think that rather than variety being touted as the spice of life, perhaps we should consider moderation.


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03 October 2005

Marketing Old School?

Marketing Hasn't Changed in Over 100 Years!
Larry Westfall


You might think I am crazy - but it is true. Marketing hasn’t changed one, single bit in the last 100 years. Selling is still selling. And advertising is still advertising.

About the only difference is the past 100 years is the means of delivery. We now have the Internet to advertise whereas before we only had magazines, books and flyers. Instantaneous gratification can be achieved by advertising on the Internet, but the basics still apply.

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