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Why Would I Visit Your Web Site?
Does that sound a little crazy?
Let’s consider a fairly mundane field: plumbing.
Are you a plumber?
Do you sell tools and plumbing parts to professional plumbers, or do-it-yourselfers, or some combination?
Is your business a plumbing school?
Do you offer a newsletter to keep plumbing professionals up to date?
Do you sell books on plumbing?
Do you publish articles on plumbing?
Do you promote a convention for plumbers?
Do you publish a trade magazine for plumbers?
Are you running a website for a plumbers’ union?
You can see from this list that there are a ton of specialty interests just in the field of plumbing. Each of these different kinds of sites will want to attract a slightly different audience. And each person who visits a site might have a slightly different reason for doing so. They might even have drastically different reasons, to be honest.
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•Search engines are tightening up the loopholes to manipulate positioning. So called “doorway” pages, tricks with meta tag/keyword files, etc. no longer are effective. Keyword positioning, along with indexing, is the way to be seen on today’s Internet.
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Google launched a new AdWords reporting feature named AdWords Search Funnels. AdWords Search Funnel shows you all the keywords that assisted in conversion made through Google AdWords, rather than just the last one before a buy or conversion action. This feature is being rolled out over the next few weeks, so keep an eye out for it as reported by search engine land
Until now, Google would only show you the last keywords that led to a conversion. In many cases, searchers will go through a searching process that includes research that might not lead to an immediate sale but may assist in a sale after a few more searches.
For example, imagine someone searches for [camera] then visits your site and does some research. They later search for a specific model number that they want to purchase. They end up back on your site and convert based on the specific model number. Google will show you in the Search Funnels report that the keyword [camera] did not specific convert, but assisted in a conversion.
How’s Google gathering the data and protecting user privacy? A variety of ways.
Funnels are created by noting when someone clicks on an ad at Google. That links their search activity from that click to a particular advertiser for 30 days. If they do other searches in that period after the initial click, even if they don’t click on the advertiser’s ad each time, Google will still track that the advertiser’s ad showed for that searcher and what keywords it showed for. If they eventually click again on the advertiser’s ad and convert, only then is a funnel report created — and only if the advertiser also uses the AdWords conversion tracking code.
Speaking of getting a Boost in your sales – and increase call volume Let us help
| Wednesday, March 24, 2010 | |
Looks like Google is actually being cool to the little guys again.
Imagine how well this could work in YOUR business.
Imagine if you really spent time targeting the market (and made a direct response ad instead of the weird one in this video).
I’m betting you could get unbelievably targeted traffic for 25-50 cents.
…Especially if you made your ad offer something FREE like a “Shocking Report” or video series.
In fact, you could probably end up building a hell of a list using this tactic.
Speaking of getting a Boost in your sales – and increase call volume Let us help
| Wednesday, March 24, 2010 | |
Wow, that is one great looking web site.
You must have spent a lot of time and energy creating that content.
And your product... I can't imagine why people wouldn't want to buy it!
You even selected a great domain name that has your keyword in it.
So how are you doing with it?
What?
You don't have any traffic?
Now there's a story I have heard again and again.
The truth is this... you can have the most beautiful website...
... the most original and compelling content
... and a world-changing product or service
But without traffic, it just doesn't matter.
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Website Support
800-382-0859 x 3263
Get Higher Rankings in Search Engines and More Traffic to Your Website!
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