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Search Engine Optimization, Website Development and Search Engine Spiders

Do you have some experience with HTML and web site development, but haven't really gotten your feet wet with search engine optimization? Keep reading, because you're in luck. In this article we'll cover some of the more important aspects of SEO, focusing on the changes that you should find easiest to make to your web site. After you read this, you should know where to concentrate your efforts now and going forward.

HTML Tags and SEO

The <Title> tag is the most important part of the page. It is the tag that visitors see in search results, and it should contain your targeted keywords. The title tag can make your page rank or make it disappear from search results. Use this format for web page title tags:

Keywords | Website Name or Brand

It's okay to include only  your keywords without the site name, especially if you aren't branding using other Internet marketing methods.

Your <h1> tag is very important. As with the web page title, you should include your targeted keywords in this tag.

Your <h2> tag is next in importance. You should put keyword variations in this tag It's okay to be more natural here.

Your <h3> is less important, but still very useful. Promote keyword variations or subheadings using the H3 tag. You can relax a bit with this one and mention keywords only once in a while.

Now that we've talked about the title tags, let's briefly touch on links so you can see one aspect of why getting the keywords in your title tag is important. An incoming link to your pages is typically formed like so:

Link: <a href ="http://www.site.com/page.htm" title="keyword">anchor text keywords</a>

It's very important to include targeted keywords in anchor text in inbound links. You should also use targeted keywords in internal links, including navigation. The search engines take strong notice of keywords in these positions.

This is true for links that are followed. But what about links that are designated nofollow? Many blogs and other sites make any links in comments automatically nofollow.

Next Time Link No followed

To find out more about Web 2.0 contact SEO Specialist Online. For a free Web Site Evaluation Visit Here 

Have a Great Day,

Jim Gras
Skype: jamiboy
800-897-6458 US
0207 6694-183 UK

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Recession Busting Ideas for Your Website

Internet traffic and inquiries are off for some of our clients and are
actually on the rise for others.  The clients who are showing the
increases are those who continue to add new content to their websites,
who are making special offers and in some cases, discounts, and who
have added some of the features or are doing other ideas on a regular
basis. 

They are also open to doing new search phrase research and retargeting
existing content to better connect with search phrases that are currently
being used.  Things change every second on the internet?

Email newsletters like this one - keep in contact with your warm list.  Let
your clients, customers and prospects know that you are alive and well
and are ready to help them save time, save money, reduce costs.  We have
an excellent tool to manage large email lists. Visit Here
 
Search engine optimization could be a tiring task but with time it sure helps
you get better traffic.  For a Free Web Site Evaluation Visit Here 

Until next Time
 
Jim Gras
Skype: jamiboy
800-897-6458 US
0207 6694-183 UK

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Do You know Web 2.0

This SEO update is brought to you by SEO Specialist Online, Professional SEO Consultant and Content Writers for all your SEO needs.

For a Free Web Site Evaluation Visit Here

So, tell me, have you heard about Web 2.0? It’s a term you see applied to a lot of Web sites on the Internet these days, but today, I’m going to go a little more in depth about its meaning. Web 2.0 describes the changing trend in the use of the World Wide Web technology and Web design that aims to enhance creativity, communications, secure information sharing, collaboration and functionality of the Web.

Those Web 2.0 concepts have led to the development of Web communities, social networking sites (MySpace and Facebook), video sharing sites (YouTube), wikis (Wikipedia) and blogs (Blogger). Wow! You probably use Web 2.0 Web sites more than you thought, am I right? Well, let's learn even more about it!

A Web 2.0 Web site doesn’t have any technical specifications. It refers to the revolution of using the Internet as a platform. That is, using a Web site to perform a task instead of a program on an operating system. The 2.0 refers to a rebirth after the end of the 2001 dot com bubble, which I’m sure you heard about in one way or another.

To find out more about Web 2.0 contact SEO Specialist Online. For a free Web Site Evaluation Visit Here 

Have a Great Day,

Jim Gras
Skype: jamiboy
800-897-6458 US
0207 6694-183 UK

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