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Last time we talked about Worst SEO Mistakes, this time lets discuss Alt Tag Stuffing

ALT tags are designed for blind people. Alt tags should describe images, buttons, navigation and other site elements to make browsing easier for those who can't see. Some people stuff their keywords into ALT tags, in hopes of ranking better in search results. This doesn't work. If spotted, you'll be punished.

On top of being ineffective, it's a real hassle for blind people who have to listen to the BS webmasters stuff into these tags to manipulate search engines. Use alt tags for image descriptions, and don't worry about the keywords.

Comment Spam

There are several types of comment spam.

One type uses robots to put in generic BS comments and links back to their owner's site in hopes of getting more valuable inbound links. Google discovered this and doesn't count comment links anymore. Bloggers also use the nofollow tag, so it doesn't matter if there are links in comments.

Another way to spam comments is to leave generic comments like "I did an article about this too, come check it out" in hopes of driving traffic and subscriptions.

Blog comments are designed for discussion, so saying something useful without intent to get something back plays a lot better in the long term. You get respect and eventually the blogger becomes more interested in you. Then you get your link.

Forum Spam

Forum spam involves leaving forum messages disguised as editorials, but are nothing more than ads for a website.

This type of spam looks really nasty and irritates all forum users. Don't do it. If you want to drive visitors from forums, participate in discussions, offer advice and help everyone. You will gain respect and people will visit your site from the signature. This time however, instead of saying "who the hell is that guy?!" they will land on the home page wit the thought of "that guy is good, let's see what he's built here."

Reliance on Meta Tags

Meta tag's days are not over. Keyword meta tags do work. I would spend more than just a few minutes on keyword meta tags. The description meta tag, is very useful. It is the description that shows in search results, so make sure there are clear calls to action.

Submission to a Bunch of Social Media Sites

You've probably seen those one-vote articles sitting in no-man's-land with headlines like "New marketing methods" and "Super interactive website www.spamsite.com" Those are attempts by marketers to get diggs, reddits and other types of votes. Social media marketing is a craft of its own, and a link to a generic site doesn't do it. You can learn a great deal about social media marketing over at Sphinn.

Next Time: Worst SEO Mistakes - Long and Dynamic URLs

Search engine optimization could be a tiring task but with time it sure helps you get better traffic.  For a Free Web Site Evaluation Visit Here 

Until next Time
 
Jim Gras
800-897-6458
Skype: jamiboy

FREE Gift -Napoleon Hill's Famous
Think and Grow Rich eBook! Visit

keywords: content writers, professional seo consultants, seo news tricks, SEO Campaign Management 

Content Writers | Professional SEO Consultants | SEO News Tricks | SEO Campaign Management

This SEO update is brought to you by SEO Specialist Online Professional SEO Consultant and Content Writers for all your SEO needs. For a Free Web Site Evaluation Visit Here

Last time we talked about Worst SEO Mistakes, this time lets discuss aggressive search engine optimization firms

Aggressive may mean effective. All effective SEO firms buy links, meaning that most good SEOs are official black hats. Are you okay with the risks? Many effective firms actively use spam and other black hat methods to promote their clients. Greedy ones get burned. Those who are smart watch carefully and know when to pull back -- because there is no safety net. You should know if your SEO firm does black hat up front. Rewards are great, but so are the risks.

Automated Content Generation

Automated content generation involves a bot scraping the net, mixing articles and producing low value pages camouflaged as a web site. It's often part of the link farm an AdSense site.

Duplicate content detection has improved to the point that search engines will know in no time if you're spamming.

Frames

This is not spam, but a bad mistake, like building a Flash-based web site. Frames are hard to crawl for spiders; they have no unique URLs to link to and are horrible from a usability perspective. Sites that use frames lose on all fronts.

Cloaking

Cloaking still works if done correctly. Some good SEOs still use cloaking, but if you're new, stay away from it. Cloaking presents a normal page to visitors but a super-optimized page to search engine spiders.

Hidden Text

Hidden text involves stuffing keywords onto a page and making keywords the same color as the background. This is an absolutely pointless technique since search engines discount pages if they see keyword stuffing.

If you put legitimate text or an optimized article on your site as hidden text, just to make page look shorter, it still doesn't make sense. There are CSS "hide/show" tricks that can conceal text while being search engine friendly.

Keyword Stuffing

Keyword stuffing involves putting a bunch of keywords on a page simply to get higher rankings. It's pointless. Search engines can tell when you're using too many keywords for natural content, and your visitors will find keyword-stuffed content to be difficult to read.

Doorway Pages

Doorway pages are one-page websites optimized for a specific keyword and made with one purpose - to rank in the search results. All links on the "doorway" page lead to the real website, essentially acting as an entrance, hence the name "doorway page." Search engine do not like doorway pages, but they still work.

Next Time:  Worst SEO Mistakes - Alt Tag Stuffing

Search engine optimization could be a tiring task but with time it sure helps you get better traffic.  For a Free Web Site Evaluation Visit Here 

Until next Time
 
Jim Gras
800-897-6458
Skype: jamiboy

FREE Gift -Napoleon Hill's Famous
Think and Grow Rich eBook! Visit

keywords: content writers, professional seo consultants, seo news tricks, SEO Campaign Management 

Content Writers Professional SEO Consultants | SEO News Tricks  SEO Campaign Management

This SEO update is brought to you by SEO Specialist Online Professional SEO Consultant and Content Writers for all your SEO needs. For a Free Web Site Evaluation Visit Here

Worst SEO Mistakes

In this article we cover some of the worst SEO mistakes. Some of these will cause the search engines to ignore you; others will cause potential visitors to ignore you; still others may make your site disappear from the search engine results pages entirely.

We'll go over each practice and explain why you shouldn't do it. We'll even tell you what you should be doing.
Flash If you're making a new website and thinking of using Flash - stop. Though Adobe made Flash crawlable and shared technology with Google and Yahoo (leaving out Microsoft), Flash is still a bad choice.

If you don't show much content to the search engines, you will have to invest more in links. Not only does a Flash site cost more to make, but you'll need more money to optimize it. If there is no real reason to use Flash, don't. If you want cool movies and features, consider embedding Flash videos and using cool CSS styles.

No Use of Title Tags

The most powerful HTML tag you have at your disposal ­-  Put keywords you target the page for into the tag. This is the part that shows up in search results as a big blue link, so make it count.

Another mistake webmasters make is to put something like "Welcome To...." in the title tag. Aaron Wall calls this "Welcome to low rankings."

Title Tag Duplication

Many designers create a site design without much regard for SEO, using one title tag for an entire website. Make sure to vary the title tags on your pages.

Messed up Robots.txt

It's a good idea to have a file to keep your error log clean of robot.txt requests, but if you can mess up a lot if you use it incorrectly. Here's how it looks, assuming you don't want to block ANY pages:

User-agent: *

Disallow:

Not Using Keywords in Internal Links and Navigation

Your internal onsite links have as much SEO weight as some outside links. If your home page has link authority, then links from your home page to internal pages pass pagerank in the same manner as outside sites pass pagerank to your home page.

By linking from your most powerful pages to internal pages with keyword-rich links, you're doing exactly the same thing as getting

keyword-rich inbound links from high PR pages.

To make the most use of link power, make sure that your navigation consists of keyword-rich, targeted descriptions. Do the same with keywords scattered within content. Don't worry about your footer; Google doesn't put much weight on those.

Next Time: Worst SEO Mistakes - Aggressive Search Engine Optimization Firms

Search engine optimization could be a tiring task but with time it sure helps you get better traffic.  For a Free Web Site Evaluation Visit Here 

keywords: content writers professional seo consultants, seo news tricks, SEO Campaign Management