If you want maximum results for your article marketing, you would be best served by adopting the following tactics:

Target the top article directories and go for a few quality links instead of hundreds of low-quality links. In other words, hit the top article directories and devote the rest of your time on the next couple of steps.

Find themed article directories / content sites that are related to the niche that your article addresses. For example, if you write about CSS, you would be looking for directories and websites that accept content on website development and more directly, website programming.

Use articles as link building tools - find high-ranking sites related to yours and instead of simply asking for links, pitch your article to them as an offer to their readers. If your article is engaging, fresh and unique, most websites will gladly publish it on their websites (or at least give you a reference link), leading to increased traffic as well as link popularity. There are a few more things that you can do to make sure you came out ahead of the search engines’ spam filters:

Avoiding Duplicate Content Penalties

Ideally, you shouldn’t publish articles that you submit on your own website – this “may” help you avoid the duplicate content penalty a bit. On the other hand, this does not address the concern that carbon copies of your article will suddenly pop up in hundreds of places on the Internet. To deal with this, you can use one or more of the following techniques:

Post the article on your website, and wait for it to be indexed by the major search engines before you submit it to the article directories. Post the full article on your website and submit “ half ” of it to the article directories (works best if you have a 1000 words+ article). Have your writer create a second, different version of the article. Then, you can submit that version to the directories while keeping the original on your site.

Deep Linking

Instead of just putting links to your main site page, link to a few inner pages of your site from within the article text. Of course, the inner pages must be relevant to the article topic. This will help spread the link popularity you receive throughout the site. Deep links are one of the ways search engines use to evaluate the value of links.

Themed Links

Use different articles for different purposes. For example, you could have one article promoting your main website, another promoting your new book (and linking to the order page), and yet another article linking to your newsletter signup page. The key is to remember that articles also mean traffic, and along with deep links, getting traffic to the key money-making areas of your site is very important.

Find Quality Article Sites

There are very few article directories (like Ezine Articles ) that have a stellar reputation within the search engines. Directories like Go Articles and ISnare are popular precisely because they themselves have managed to rank highly within the search engines.

The top ranked directories will not only get you the most link wealth but also the most traffic. However, don’t be satisfied with just hitting the general purpose article sites – make sure that you find sites within your niche that accept articles exclusively to the topic – if you can get links from within your own topical link neighbourhood, they will be worth much more than the links you get from the big article directories.

Lack of links to get the pages indexed quickly

This is another very common problem, but can be solved extremely easily. In order to get your pages indexed, you simply need links. The more links pointing to your website, the faster you will get indexed, period.

How can you get easy, fast links to your site? Go to LinkMetro.com and either sign up for a free account and manually exchange links with over 20,000 other websites listed in very tightly themed categories OR upgrade to an Advanced membership where you can get links even quicker and easier or contact me to see how you can be included into my Veretekk Platinum Marketing System for SEO Specialist Online

Whatever you decide. Go to LinkMetro.com and start getting links and I can guarantee that your pages will get indexed MUCH quicker than had you not done so.

Well, that wraps up the importance of article marketing for me today. I hope that this has taught you some new strategies for using articles as effective marketing tools for your online business and I will speak with you soon!

Until next Time

Very Best Regards,

Jim Gras
800-897-6458
Skype: jamiboy
http://seo-specialist-online.com