Are you confident that your site is being found in the major search engines and directories? You probably know that search engine and directory searches account for 80 % of Internet traffic. Booz-Allen, a leading strategic management and consulting firm, say that less than 10% of websites are found using search engines or directory searches because 95% of all the websites out there are not properly optimized.

An increasing number of businesses are incorporating Search Engine Optimization (SEO) into their marketing strategy to ensure that the site, into which they invested a significant amount of money, receives high ranking in search engines and is prominently visible to potential customers.

SEO is the skillful art of placing researched keywords, that have a known searching audience, into various places on a Web page which are known to be given weight by the ranking systems and algorithms of Major Search Engines like Google, Alta Vista, AOL Search, Ask Jeeves, Excite, Inktomi, Lycos, MSN, Teoma and Yahoo.

A properly optimized Web Site can take you from search invisibility and zero rankings to top spots in these search engines, especially if optimization is combined with known off page ranking factors.

It is estimated that less than two percent of the commercial Web sites on the Internet have had any optimization for search engines. Those who act now, with decisiveness and confidence will lead their competition for the rest of this decade, while their competitors catch on and try to catch up. Contact Jim Gras 800-897-6458  http://www.seo-specialist-online.com for all your Keyword and SEO needs.

A Keyword Market is the total number of unique searches on the Internet that are relevant to your website. A Keyword Market is defined by the top-level or root keyword that is generally most relevant to your business. If you own a shoe store, "shoes" might be the top-level keyword for your market. "Shoes" of course is very general since there are many kinds of shoes for men and women. Top-level keywords may contain thousands of vertical keyword markets. Initial analysis on "shoes" will produce hundreds of verticals (running shoes, nike shoes, bridal shoes, golf shoes, etc.)

Understanding Your Keyword Market

Selecting the right keywords and phrases is critical to the success of any search engine marketing campaign. A thorough analysis of your keyword market(s) will ensure proper keyword selection. It is important to make an evaluation of how popular a keyword is (i.e. how many times is a keyword predicted to be searched in a 24 hour period) and how it's popularity compares with the total number of competing URLs (other sites that are returned by the search engines for the same keyword searches). An analysis of this relationship will tell you where it is smart to optimize and where it is foolish. The results of this analysis is cross referenced with your website content to determine the right page selections for optimization. Too often, web developers simply implement a client's wishes without addressing the limitations and problems that come with that solution. Ethical and knowledgeable web developers can explain why you want the opinion of an SEO Specialist.

Contact Jim Gras 800-897-6458  http://www.seo-specialist-online.com for all your Keyword and SEO needs.

Keywords: seo services |seo |seo technology |seo company |seo specialists |web seo specialists 

Choose your SEO Specialist Online wisely to get great results.

How do you know you are using a search engine optimization company with the right types of business practices? SEO companies that use white hat methods will promise this in their results. They will offer you a guarantee such as a money back guarantee that promises you won’t be de indexed for spam or questionable search engine practices. Companies who offer white hat business practices will tell you what they’re doing and will provide you with detailed reports of your results. They will also provide testimonials and proof that your money is being spent on the right kind of promotions.

How do you find an SEO Specialist ? Search Engine Optimization Specialist can appear to be widely available when you start to look. There are companies that promote through various methods and provide various services, there are companies that cater to various sized organizations, companies with varying price levels and there are ones who wear different colored hats, metaphorically speaking.

Search Engine Optimization efforts can be split into two groups including white hat and black hat SEO services. White hat refers to ethical and honest methods of getting the results you want. Black hat SEO refers to sneaky, underhanded or unethical ways of getting results. Black hat optimization methods break search engine rules and any indexing will eventually be undone when the search engine discovers the breach of their terms of service.

How do you know you are using a Search Engine Optimization Specialist with the right types of business practices? SEO companies that use white hat methods will promise this in their results. They will offer you a guarantee such as a money back guarantee that promises you won’t be de indexed for spam or questionable search engine practices like SEO Specialist Online with Jim Gras. We offer white hat business practices and tell you what we’re doing and will provide you with detailed reports of our results. They will also provide testimonials and proof that your money is being spent on the right kind of promotions.

What kinds of practices are considered white hat? Relevant key word rich content at a desired density, inbound links, article directory content, blog links and other honest practices can create real traffic generation into your website that can translate to subscribers, visitors and sales. Choose SEO Specialist Online with Jim Gras and you’ll get great results. 800-897-6458

There are many different aspects that you should consider while searching for or choosing an SEO Specialist Online for improving the overall internet ranking and visibility of your business. What SEO Specialists can do is that they can use their experience and expertise to get your website on the top most positions for various targeted keywords through application of various methods.

• An SEO specialist should have a reputation or a good amount of experience in handling optimization of web sites successfully.

• The SEO Specialist will be completely and single-handedly responsible for the way your site will be displayed on various search engines as well as directories. You need to gauge how good the SEO specialist is and how much visibility he/she can offer you on various search engines so that you can get high targeted traffic as well as have a good ROI.

• The goal of every search engine marketing/SEM campaign is long-term results that are sustainable as well as effective. This basically means that your SEO specialist should avoid using anything that most search engines will consider as spam.

• Your SEO Specialist needs to have complete knowledge of what are the ranking criteria of the most popular or top search engines is and what type of deals they have in place?

• Last but not the least, one of the most important aspects is that the SEO Specialist should be able to use all the different methods of mix the various methods of search engine optimization so that you can get the maximum benefit.

The various methods he can incorporate include:

a) Keyword driven content: Finding the top keywords and implementation in your web copy and the links.

b) Tags: Meta Tags, Image Alt Tags and individualized Titles are important for ranking purposes. The SEO expert should be able to ensure that it is embedded into the code.

c) Link Popularity: He should be able to link your website with other relevant websites of good repute.

d) Social Media Marketing: A relatively new concept, it is an integral part of SEO. Always ensure that the SEO Specialist you are speaking with is familiar with the various platforms where Social media marketing can be implemented.

i) Others: The other methods he can use include Affiliate Marketing, Buzz Marketing, Article submissions, Press Releases and Viral Marketing.

For all your SEO Needs Contact Jim Gras  http://www.seo-specialist-online.com

800-897-6458
2076-694183  LONDON, UK
Skype: jamiboy

Keywords: seo services |seo |seo technology |seo company |seo specialists |web seo specialists 

SEO Specialist Online with Jim Gras would like to ask you a question. Are you saving money or Are You Wasting Money By Paying Your Web Designer for SEO?

Web site designers know that keeping the client happy is the most important thing; however, this approach often backfires when one of the client’s goals is to gain top search engine rankings. Good SEO web site design delivers a beautiful and functional website, a pleasant experience for those who use it, and a search engine-friendly design. But what happens when a web designer has a client who wants esthetics or navigation that takes away from the site’s ability to gain top search engine rankings? Do web developers go along with their client’s wishes at the expense of search engine rankings, or do they politely guide the client toward achieving all of their goals? I think you know the answer.

The biggest difference between web designers and SEO Specialist is what motivates them: creativity versus strategic thinking.

A web designer is ultimately motivated by making a website look good to the client, thus satisfying them visually. An SEO Specialist is ultimately motivated to gain top search engine rankings for competitive keywords, thus gaining visibility. More business owners are now waking up to the fact that web designers are more artists than online marketers. So it is vital to have the SEO Specialist and web designer work together cooperatively on web site design.

"We do search engine optimization, too."

Often, a web site design company does a few aspects of search engine optimization but does not really do what it takes to gain top rankings. Companies can get roped in on this claim because a firm does a great job at web site design or because the client has “one-stop shop” syndrome, and so assumes a design firm is equally skilled as SEO Specialist.

Most web developers do not consider the implications of search engine optimization during the design phase. For example, to gain top rankings for competitive keywords requires outranking hundreds or even thousands of other websites that have already been optimized for that keyword. Simply updating the meta tags will rank the site at the bottom of the "optimized" heap and will require ongoing work to gain a top ranking.

The client wants to keep costs down, so the web developer compromises the SEO to stay within budget. The client needs to know from his advisors (designers and SEO Specialist) what is and is not practical, so he can reassess the budget and design based on information supplied by an SEO Specialist. Because budget is important, developers often shortcut past this advisory checkpoint - at the expense of gaining top rankings for the client's site.

It's important to find a good web developer who will listen to your requests, and who also will advise you on the best way to implement the design and SEO. He needs to talk realistically with you if the amount of work involved is not within your budget. Too often, web developers simply implement a client's wishes without addressing the limitations and problems that come with that solution. Ethical and knowledgeable web developers can explain why you want the opinion of an SEO Specialist.

For More information please contact

Jim Gras
800-897-6458
2076-694183  LONDON, UK
Skype: jamiboy
http://seo-specialist-online.com

 Keywords: seo services |seo |seo technology |seo company |seo specialists |web seo specialists 

I usually reserve this kind of email for my affiliates, but decided to include everyone on today’s message because it’s such a great opportunity…

We’ve all seen the headlines continue to rack-up over the past few months about the horrendous state of the economy.

Just browse through the news today and you’ll find the following…

“Inflation survival guide”
“Crude rises in volatile trading”
“Oil speculation in House crosshairs”
“Cite midway through 6,500 job cuts”
“Gas prices up a dime in two weeks”
“Stagflation still threatens US economy”
“Wall Street braces for more layoffs”
“Britain sounds the alarm on inflation”

Makes you want to hide your head under a rock doesn’t it!?

Well there’s a silver lining to every cloud, and new opportunity with every pink-slip… It just depends on how you look at things.

Obviously people are looking to do two things right now… Save money, or make more of it.

It's no big secret that in order to get a top search engine ranking, you need other websites to link to your website. And depending on what keywords you're trying to rank well for, you may need hundreds, to thousands of links to crack the top 10 in the major search engine (Google, Yahoo, and MSN).

For example, the #1 ranked website on Google for the search term "web hosting" has well over 15 million websites linking to them!

That's right... I said 15 million other websites! I know what you're thinking. "Web hosting" is a very competitive search term. I wouldn't need that many links to get a top ranking... And you're right. You wouldn't. In most cases, you could get a top ranking with as little as a few hundreds links.

But... what I can tell you is that if you have zero websites linking to you, you will have zero ranking in the search engines. So, how do you get around this? Easy, you find as many websites to exchange links with as possible, or your site can be added to my Veretekk Platinum linking system and create thousands of links over night.

The more websites you can get to link to your website, the higher you will rank in the search engines, guaranteed!

These top ranked websites know this and they will do any and everything humanly possible to get other websites to link to them. Because a higher ranking means a BIGGER pay day!

Why doesn't everyone and their brother trade links if it gets you top rankings?

The answer is simple. It takes an awful lot of time and work to manually exchange links with other websites. Even if you're using the Link Metro directory. That's why subscribing to my system just makes sense. For more information please respond to me at this email address Click Here

Until next time,

Jim Gras
800-897-6458
Skype: jamiboy

If you want maximum results for your article marketing, you would be best served by adopting the following tactics:

Target the top article directories and go for a few quality links instead of hundreds of low-quality links. In other words, hit the top article directories and devote the rest of your time on the next couple of steps.

Find themed article directories / content sites that are related to the niche that your article addresses. For example, if you write about CSS, you would be looking for directories and websites that accept content on website development and more directly, website programming.

Use articles as link building tools - find high-ranking sites related to yours and instead of simply asking for links, pitch your article to them as an offer to their readers. If your article is engaging, fresh and unique, most websites will gladly publish it on their websites (or at least give you a reference link), leading to increased traffic as well as link popularity. There are a few more things that you can do to make sure you came out ahead of the search engines’ spam filters:

Avoiding Duplicate Content Penalties

Ideally, you shouldn’t publish articles that you submit on your own website – this “may” help you avoid the duplicate content penalty a bit. On the other hand, this does not address the concern that carbon copies of your article will suddenly pop up in hundreds of places on the Internet. To deal with this, you can use one or more of the following techniques:

Post the article on your website, and wait for it to be indexed by the major search engines before you submit it to the article directories. Post the full article on your website and submit “ half ” of it to the article directories (works best if you have a 1000 words+ article). Have your writer create a second, different version of the article. Then, you can submit that version to the directories while keeping the original on your site.

Deep Linking

Instead of just putting links to your main site page, link to a few inner pages of your site from within the article text. Of course, the inner pages must be relevant to the article topic. This will help spread the link popularity you receive throughout the site. Deep links are one of the ways search engines use to evaluate the value of links.

Themed Links

Use different articles for different purposes. For example, you could have one article promoting your main website, another promoting your new book (and linking to the order page), and yet another article linking to your newsletter signup page. The key is to remember that articles also mean traffic, and along with deep links, getting traffic to the key money-making areas of your site is very important.

Find Quality Article Sites

There are very few article directories (like Ezine Articles ) that have a stellar reputation within the search engines. Directories like Go Articles and ISnare are popular precisely because they themselves have managed to rank highly within the search engines.

The top ranked directories will not only get you the most link wealth but also the most traffic. However, don’t be satisfied with just hitting the general purpose article sites – make sure that you find sites within your niche that accept articles exclusively to the topic – if you can get links from within your own topical link neighbourhood, they will be worth much more than the links you get from the big article directories.

Lack of links to get the pages indexed quickly

This is another very common problem, but can be solved extremely easily. In order to get your pages indexed, you simply need links. The more links pointing to your website, the faster you will get indexed, period.

How can you get easy, fast links to your site? Go to LinkMetro.com and either sign up for a free account and manually exchange links with over 20,000 other websites listed in very tightly themed categories OR upgrade to an Advanced membership where you can get links even quicker and easier or contact me to see how you can be included into my Veretekk Platinum Marketing System for SEO Specialist Online

Whatever you decide. Go to LinkMetro.com and start getting links and I can guarantee that your pages will get indexed MUCH quicker than had you not done so.

Well, that wraps up the importance of article marketing for me today. I hope that this has taught you some new strategies for using articles as effective marketing tools for your online business and I will speak with you soon!

Until next Time

Very Best Regards,

Jim Gras
800-897-6458
Skype: jamiboy
http://seo-specialist-online.com

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800-897-6458
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If you follow the seo forums, you’ll notice that an old search engine marketing strategy is now suddenly everyone’s “seo strategy” of choice. Yes, I’m talking about article marketing .

I’ve often mentioned the benefits of article marketing, but with Google’s recent updates to its ranking algorithms, the topic merits a fresh look. With everyone even remotely interested in achieving decent search engine rankings turning to article marketing, it is critical for your website’s success that you fully understand what traditional article marketing is about and how you can benefit from it. Note that as search engines become smarter with reciprocal links, article marketing - especially the sort of marketing that guarantees good results - will require some expert knowledge.

Traditional article marketing works something like this:

You write (or pay someone to write it) a 600-word article, take out a list of 100-200 article directories, and submit your article to all of them (or you could hire someone to do that as well). In a week or so, your article is accepted and published by the article directories, not to mention thousands of websites who pick up articles from these directories.

Then, after a week or two of submitting the article, search engines pick it up and suddenly see hundreds, if not thousands, of new links to your site. Even if these are low-quality links in some cases (there are very few highly reputed article directories, and most of them are not themed), your rankings benefits thanks to the sheer number of links you’ve built. Over a period of time, after several article submissions, you notice an improvement in your search engine rankings at the next algorithm update. Yes, those links have made all the difference, and now your site is starting to get higher search engine placement.

By the looks of it, article marketing has everything search engines ask for – quality content, contextual links and even one-way links (as opposed to reciprocal links, which are less valuable).

However, to draw a parallel, just blindly submitting articles to hundreds of directories is like shooting in the dark - you’re essentially banking on getting tons of non-themed links in the hope that they will be enough to improve your rankings (you may get lucky now and then and have some big website in your niche pick up your article and run it).

Important: The reason I say that many of these article links are non-themed is because the search engines not only look at the page your link is located on, BUT also look at the “website” your link is located on. All of these article directories are probably not related to your website in theme.

If you are serious about your rankings, you’ll have to get your hands dirty and chase down the right links yourself (only at the beginning of course - as your site’s popularity increases, your articles will generate their own links and you will get requests from other websites requesting your permission to reprint your articles).

The case for adopting a personal approach to article marketing becomes air-tight if you consider the following:

Search engines are clamping down harder on duplicate content , using the “date of discovery” (when the SE spider first finds the content) and other factors to find out which article is original and which are “copies”.

Search engines are getting better at evaluating “ themed ” links – links from industry-related websites, with a greater emphasis on niche sites dealing with one or two themes rather than general purpose sites dealing with a large set of themes (like article directories).

Search engines already consider anchor text as vulnerable to spam, so if hundreds of links pointing to your site suddenly pop up (with the EXACT same anchor text), this would be a “red-flag” event.

In other words, while article submissions are excellent tools for gaining traffic and rankings, search engines are catching up to the fact that spammers may use “blind” submissions in order to artificially boost their link popularity, and are looking to implement filters that can catch spammers. This will not happen immediately and maybe not even in the next year, but as the search engine wars (between Google, Yahoo and the rest) heat up, search engines will get stricter in terms of what they allow to rank highly in their search results.

Note that when I say search engines, I’m really talking about Google (which current serves 40-50 percent of all search engine traffic). However, as article spam increases, the other search engines are bound to implement changes that will catch it as well.

That's all for now but next time we will discuss how to gain maximum results for your article marketing, The Right Way.

Until next Time

Very Best Regards,

Jim Gras
800-897-6458
Skype: jamiboy
http://seo-specialist-online.com

You know, a week doesn't go by when an ad says, "Advertise with us as we get 1,000,000 hits each month." But do they really?

Probably not.

You see, a "hit" is an access request to a web server, not just a visitor. So, if a page has 99 tiny graphics which make up the web page, each view of that page registers as "100 hits". And if the visitor views 5 pages, that one visitor will register 500 hits on the site.

This is why advertisers LOVE to tell you about hits because they know you think that means people when it really doesn't.

Hits vs. Visitors: Getting a Real Count on Your Traffic

Ever see the claim "We get 80,000 hits a month" on a web site? Or the scrolling counter at the bottom of a page? What does it all mean and is it accurate? What is the difference between a hit and a visitor?

A "hit" is not a visitor to the web site, but a hit on the web server. A hit on the web server can be a graphic, java applet, the html file, etc. So, if a site has 79 small graphics on the page, every visitor to the site registers as 80 hits on the server (79 graphics plus the html file). In this case, 80,000 hits translates to just 1,000 visitors.

As webmasters, designers, business owners, SEOs, etc., we are not concerned with hits to a site. We want to know the number of visitors to our site. And we don't just want to know about every visitor--we want to know about every unique visitor. So if we can't count hits, can we use a counter?

The problem with using counters to track our visitors is they are set up to measure page views, not unique visitors. Everytime someone views your page, whether it's the first time or the twentieth, that visitor is counted. And if the page times out for some reason and they "Reload," it counts them again. And if someone just wants to have fun with your counter, they can exit and enter the site several times and are counted as a visitor each time--even if they never look at product.

So if you can't count hits and you can't use a counter, how do you track the traffic on your site? Use a web traffic analysis program. A web traffic analysis program will give you vital information about the traffic coming to your site, including where visitors are coming from, what paths your visitors are taking and which pages are the main exit points of your site.

Your web host should automatically provide you with a traffic analysis program, but there are a lot of programs to choose from.

Now that you understand the difference you can fire back at those advertisers and get the real truth about their traffic levels.

Until next Time

Very Best Regards,

Jim Gras
800-897-6458
Skype: jamiboy
http://seo-specialist-online.com

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One of the most frequently asked questions from website owners is, "Why can't my site be found on Google?" They know it's important to appear in search engine results but they just don't know why it doesn't happen to them.

They may well be in awe of the 'black arts' of search engine optimization or puzzled by the complexity of it all. If they're unlucky they will have paid out money to some snake oil salesman guaranteeing to get them to the top in 48 hours - and been sorely disappointed with the lack of traffic that results.

Most search engine optimizers are highly ethical, professional people but they do tend to keep their cards close to their chest.

The Big Secret is There is No Big Secret

It's true: the "big secret" of search engine optimization is that there is No big secret.

It is all about understanding what is going on, followed by the hard work and attention to detail that are common to many business activities.

We provide custom programming, keyword and optimization services on Your website, which include a guaranteed 1st page ranking for the website.

Use keywords in your website copy and you will prosper. IGNORE them and your online business will surely perish online.

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QUESTIONS? Contact me.

With Very Best Regards,

Jim Gras
800-897-6458 USA
2076-694183  LONDON, UK
Skype: jamiboy

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800-897-6458
Skype: jamiboy