It’s Jim Gras, back again with your Retire Today Online home business newsletter!

Let's talk some more about: Essential Rules for Effective Email Marketing

In today`s newsletter, you`re going to learn 7 Wise Ways to Collect Email Addresses and Build Your Mailing List

Have you been enjoying your journey to email marketing success? Better still, have you moved into the fast lane and started to put some of what you`ve learned into action?
 
If the answer is "yes" -- congratulations. The tips offered in the first two lessons of this course are the building blocks for what comes next. They don`t require any cash, just a little time, and believe me, you`ll get back much more than you give or expect.
 
Okay, enough motivation and inspiration. Let`s get down to business...the business of today`s lesson. We`re hunting big game -- you`re going to learn HOW TO CAPTURE EMAILS.
 
If you`re wondering why you need emails, there`s a key point to remember: your whole objective must be to BUILD A LARGE EMAIL LIST of prospects and customers. Once you have an email list, you can begin to make SERIOUS MONEY
 
So how do you capture email addresses? I`m glad you asked. The answers follow.

=====================================================
7 Wise Ways to Collect Email Addresses and Build Your
Mailing List
=====================================================
 
=> Wise Way #1 - OFFER A FREEBIE
 
You have to give in order to get. If you want people to offer up their email address, you`re going to have to offer up an incentive. Nothing works better than something that`s complimentary (you spell that F-R-E-E). You can give away no-cost reports, books, software, or even sample pages of a book.
 
Example:
FREE REPORT - Anyone Can Be a Millionaire. . . . . .
"If They just Use Their Head" Visit Here
 
=> Wise Way #2 - USE POP-UPS
 
Pop-ups are one of the most common methods you can use to capture email addresses and build your email list quickly and with ease. Simply construct a web page or blog containing code for a form and set the page to open (pop up) when visitors ENTER OR EXIT your site.
 
Make sure the pop-up offer is something that`s valuable enough to motivate visitors to take time to give you their contact information. Your offer can be a complimentary report, download, or e-book that arrives instantly through your autoresponder to their email inbox when they give you their email.
 
-Word to the Wise: If you need a pop-up, you can pick one up F-R-E-E from http://tooaddsun.veremail.com/ or I have software that enables you to create your own.
 
-Son of Word to the Wise: "Instant" is a very powerful pop-up offer.
 
=> Wise Way #3 - USE POSTCARDS
 
If you have a mailing list that contains snail mail (street) addresses, convert it into an email list by sending out a postcard and inviting people to VISIT YOUR WEBSITE to receive a gift of some kind -- a report, a discount coupon, etc. Visitors don`t have to pay in order to receive their gifts, they simply need to enter an email address.
 
-A Word to the Wise from the U.S. Post Office: Postage is much less expensive for a postcard than a standard-size letter. (Not only are they economical, postcards are more likely to get your message across since the consumer doesn`t have to open an envelope.)
 
=> Wise Way #4 - SUBSCRIBER BOX ON EVERY PAGE
 
This is a clever trick that so many people overlook. Put a RESPONSE FORM ON EVERY PAGE of your website offering a newsletter or other freebie. This will increase the number of  email addresses you capture exponentially
.
Why? When search engines index the pages of your website, a visitor may come directly to a page other than your home page. If you only have a subscriber box on your home page, you`re missing the boat, not to mention the thousands of visitors who bypass your homepage.
 
=> Wise Way #5 - CONTESTS
 
Contests very often prove to be a good way to generate traffic and buzz for your business. Create a contest and put a form on your site or in a pop-up box. The entry "fee" is their email address.
 
-Word to the Wise: Not all the people who sign up for your contest are good prospects. Many are just contest "junkies" -- people who are only looking for freebies and have no intention of buying a product or service.
 
-Warning to the Wise: If your prizes are cash or large-ticket items, you should be sure to check with local agencies to make sure you`re not violating any contest laws.
 
=> Wise Way #6 - DISPLAY YOUR AUTORESPONDER ADDRESS
 
Most people give their website link when they place solo ads, ezine ads, or other marketing messages. To be one step ahead of the game in collecting email addresses, LIST YOUR AUTORESPONDER ADDRESS instead of your URL. This way you can capture email address and funnel them into your follow-up sales letters.
 
=> Wise Way #7 - JUST ASK
 
If you`re chatting with a prospect on the phone or a potential customer stops by your place of business, don`t be shy: ask for an email address or business card (which usually includes their email address).
 
Okay, you know what you want...you know what you need. It`s time for you to set your traps and CAPTURE THOSE EMAILS! In the meantime, I`ll be putting the finishing touches on the next lesson.

Remember - 97% of the people marketing today are full of excuses and live their lives thru tragedy and self created disappointment!

Don`t let this be YOU!

Make it Count!!!!

I'll see YOU at the top,
 
Sincerely,
 
Jim Gras
800-897-6458
Skype: jamiboy
 
 
P.S.: I can help with some of these tools if they seem
foreign to you. Just send me an email. I'll get back to you
within 24 hours. Click Here 
 
P.P.S. Go here for all the tools you need to run your online
business. http://www.whoisjimgras.com/marketools.html

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We have all seen the price of gasoline shooting up to record levels around the country with no relief in sight.

In some states it has already reached, and passed, record levels. Reports of gas thefts from parked cars and fill and flies (people

going to a gas station, filling up and driving off without paying) are increasing everyday.

What can we, as consumers, do about it?

• Tire Pressures

One thing we can do to stretch our gallon of gas is to check our tire pressures.

Low tire pressure will make the tires drag and use more gas. Look in your owners' manual and see what the recommended tire pressures are. Add two pounds to that number, but never exceed 35 psi.

That will add about 1 mile per gallon. Check them every time you gas up. Think of it as adding an extra ½ gallon to your tank for free.

What else can we, as consumers, do about it?

Visit Here and find out today!

Make today the day you finally “get it right!”

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It’s Jim Gras, back again with your Retire Today Online home business newsletter!

Let's talk some more about: Essential Rules for Effective Email Marketing

In today`s newsletter, you`re going to learn Email Aesthetics

In today`s newsletter, you`re going to learn how the APPEARANCE of your email message affects the way your prospects feel about you and what you have to offer.

==================
EMAIL AESTHETICS
==================

It`s an old, old saying, but it`s true: you only have one chance to make a good first impression. And in email, the first impression is always visual -- a consumer LOOKS/SEES before he/she READS.

Imagine walking by a grotesquely garish storefront with all kinds of things hanging off the front porch, every floor painted a different color, and odd music playing through loudspeakers. Would you want to walk in the front door? No way! You`d assume that the owner is a kook, at best, or a deranged axe murderer, at worst.

Did you ever have an ugly looking email land in your mailbox? You know what I`m talking about: an orange background and yellow borders, multi-colored text in all sizes from gigantic to microscopic, a message that looks like it was created by a crazed six-year-old? If you did, I bet you didn`t feel the urge to read it. You probably just wanted to delete it as quickly as possible.

=> PUT OUT THE WELCOME MAT

You want your email message to be friendly and inviting, not bizarre and scary. The suggestions below -- and they`re just suggestions, not hard and fast rules -- will go a long way towards making recipients` eyes say "come on in!" to your message.

=> DO`s and DON`Ts FOR ATTRACTIVE EMAILS

-DON`T use COLOR fonts in your message. (Leave that to junior high girls who want to write about Britney and Justin)

-DO use BLACK TEXT ON A WHITE BACKGROUND. (When  you`re "speaking" in black-and-white, people will give their full attention to your message without being distracted by your color scheme.)

-DON`T use UNCOMMON FONTS. (If someone`s system doesn`t recognize the font you`ve selected, they could see gibberish
instead of your brilliant message).

-DO use the email marketers` FAVORITE FONTS: Arial, Times New Roman, and Courier New

And please.

-DON`T use flashing buttons or banners in your email! (Your prospects have undoubtedly gotten their fill of "bells and whistles" when they`ve surfed the Internet. They don`t need more from you.)

=> GET HYPER" WITH EMAIL HYPERLINKS

An "email hyperlink" is just techno-talk for a link in your email to a website, or email address. Sounds simple enough, and it is -- unless you try to contact a prospect on AOL who may not be able to receive "clickable" links.

Don`t worry. There`s a "Fix" for this: simply type mailto: in front of your email address (no space in between, and include the : )

For a link to a web page, you need to write your link this way: < a href=http://www.leadgeneration.24ex.com/ >
http://www.leadgeneration.24ex.com/ </a>. .

(And tell your recipient they can copy and paste this link into their browser if it`s not highlighted.)

=> ALWAYS USE SIGNATURE TAGS

Today, it`s common practice on the Internet to tell people about your product or service with a SIGNATURE TAG, which is 3-6 lines of text (usually) that is automatically added to every message you send.

If you`d like to add a tag to your messages, simply open your email program. Find the SIGNATURES TAB (located in the TOOLS/OPTIONS menu in Outlook Express). Follow the (simple) instructions for creating a sig file. Easy as pie...and the results
will amaze you.

That`s it for now, but get your "net" ready. Next lesson we`re going to hunt down and CAPTURE EMAILS.

I'll see YOU at the top,

Jim Gras
800-897-6458
Skype: jamiboy

P.S. FREE REPORT - Anyone Can Be a Millionaire. . . . . .
"If They just Use Their Head" Visit Here

P.P.S. Go here for all the tools you need to run your online
Business. http://whoisjimgras.com/marketools.html

 

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It’s Jim Gras, back again with your Retire Today Online home business newsletter!

Let's talk about: Essential Rules for Effective Email Marketing

In today`s newsletter, you`re going to learn THE BASICS OF EMAIL MARKETING.

Now I know what you`re thinking: Basics don`t sound very exciting or "empowering." But the basics are the foundation upon which everything else is built. Miss these and you may end up spinning your wheels for the next 12 months.

(Wouldn`t you rather be spinning stories about how you made your first million?)

So find a comfortable spot, put up your feet and let`s get ready to rumble!

Essential Rules For Effective Email Marketing

If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Don`t let this happen to you!

A message that earns respect makes sales. That`s why our first topic for discussion is email etiquette. (Later in the course, we`ll talk more about how to write an email sales letter.)

Train yourself to always -- and I mean ALWAYS -- stick to the rules below when crafting your email message.

=> RULE #1 - ALWAYS WRAP YOUR LINES AT 65 CHARACTERS OR LESS

Whenever you write an email, always format the lines so that they`re 65 characters, or less, across. To do this, you may need to do a "hard return" by hitting "Enter" at the end of the line.

Wondering why to limit your lines to just 65 characters?

(Good question! It shows you`re thinking.) There are two reasons that "less is more"

-- The first thing to remember is that looking at a computer screen for a long time causes EYE FATIGUE for many readers.

The shorter span of characters across the screen makes reading easier and more appealing to the recipient of your email message.

-- The other reason to go short instead of long is this: some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING at 60-65 characters on received messages. If your email is wrapped at 70, the content will arrive all "chopped up."

This makes it unattractive...and worse -- unappealing.

-- Tip within a Rule #1: Email clients such as Outlook Express allow you to SET THE LINE-WRAP to any character-width you choose. That means you won`t have to hit enter each time after typing 65 characters. Makes life easier!

-- Tip within a Rule #2 - You can type 65 asterisks or dashes in a Notepad file to create a template. Then paste your email below it to see if any lines extend too far to the right.

=> RULE # 2 - BE CAREFUL USING ALL CAPS

How many times have you changed the TV channel to avoid listening to a screaming car salesperson? No one likes a screaming salesperson...and no one likes a "screaming" email message, either. Odds are, when someone has over-amped the volume of their message by using too many capital letters (not to mention too many exclamation points and other punctuation) - you`re going to be turned off.

On the Internet, email messages written in all caps are considered yelling. It`s okay to write some sentences and some words in all caps, but don`t go overboard. (As you can see in this message, I`ve tried to use capital letters to help break up sections of the content from time to time)

-- Tip within a Rule: Consumers buy from a source they trust. Emails in all caps are perceived as "shady" or uneducated, and have an appearance that damages the credibility of an offer.

=> RULE #3 - WATCH YOUR Ps & Qs (Spelling and Grammar) Would you be influenced by an email selling you something that had noticeable spelling and grammar mistakes? Sure you would...and the influence would be negative, not positive!

When a consumer reads a sales message that`s filled with errors, they think to themselves, "Good grief, this person doesn`t even take the time to get his emails right. His product is probably the same quality as his emails."

When you`re in business, YOUR IMAGE IS YOUR REPUTATION and your reputation is the reason people buy from you or the guy down the block. It`s essential that you create an image of INTEGRITY, CREDIBILITY, and HONESTY in the mind of your prospects. Sending emails filled with errors doesn`t hurt your professional image...it destroys it. (Ouch!)

That`s it for now, but I`ll be back with the next Lesson faster than you can say, "I want to be EMPOWERED"

Until next time,

Jim Gras
800-897-6458
Florida, USA
Slype: Jamiboy

In Internet Marketing, it`s not who you know...
it`s who you contact.

P.S I'm hosting an 8 week course about How to Market Online. One evening a week in my online conference room. If your interested in the workshop go here so you have what you'll need to follow the discussions. http://whoisjimgras.com/howtomarket.html

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Hello Jim Gras here, Welcome back to my Retire Today Online Home Business Newsletter

Each issue you will receive business information, articles and quick tips you can use to build your home business.

In this issue, Imagine planning on going a big party or special event where nobody shows up. You’ve worked your tail off getting everything ready, you’re all dressed up, the buffet is laid out to perfection…and the room is empty.

Maybe the guests took a wrong turn along the way, maybe they took one look at your house and drove on by, or maybe they never got the invitation in the first place.

No matter…you’re left sitting alone, and that’s a pretty depressing picture to say the least.

And this is exactly what can happen if you get your website “all dressed up” without the foundation of a full spectrum marketing plan in place. Nobody shows. Because no matter what the home biz “pimps” tell you, there is one “absolute” you must be aware of…

********************************************************
FACT: A consistent high quality lead generation
program is a MUST.
********************************************************

So where are in the world-wide-web are you supposed to get a steady stream of leads? Will you attract them by “Sharing?” Hardly.

Face it, if you think the “smile and dial” school of marketing will generate enough business to keep you in profit mode for years to come…you’d better have the endurance of an Olympic athlete, the patience of a saint, and the iron will of a Navy Seal.

A good long distance plan wouldn’t be a bad idea either.

This leads us to a very serious problem that destroys businesses right and left…

*******************************************************************
BIG MYTH: You Don’t Need To Worry About All
That Complicated Marketing Stuff To Be Successful
*******************************************************************

What a crock! Yes you do!

It’s absolutely correct to say there are tons of people out there looking for exactly what you’re offering. But if you are not armed with a fully equipped arsenal of heavy duty marketing artillery, you will be defeated by your home business, pure and simple.

Forget old-school marketing (please don’t even think about Yellow Page ads!) and instead, focus on cutting edge marketing techniques of the 21st century.

What you must have is a state-of-the art, powerful, but simple to implement way to generate quality leads.

When you have this, there’s no need to worry, especially if you have a muscular system in place doing all the heavy lifting for you. In other words, it needs to be a system you can easily implement…without spending the next 4 years trying to learn everything yourself (or sinking piles of money into the process).

The problem is, there hasn’t been ANYTHING that even remotely resembles this kind of automated marketing system that works 24/7, generating high quality leads FOR you…

Instead of worrying, you can get excited, because we have a solution to bring you out of the dark ages in record time. You can learn more about it right here.

As a starting point, let’s do a quick checklist of  three key points you’ll need for running a successful marketing campaign:

1. A website that brands you, not someone’s “poster child.” A Branding page helps prove you’re a REAL person, establishes your credibility and is a powerful way to share your journey and achievements.

2. A product prospects want, not something you want to sell. When you have a hot, in-demand item, customers will track you down (IF you have the rest of your marketing puzzle solved). You won’t have to go chasing all over for them. Isn’t that a refreshing idea?

3. A constant stream of qualified traffic. Without it you’re out of business. It’s very competitive out there on the Internet. Who-finds-who first is critical. But remember, don’t chase: Instead attract. The right kind of marketing system is a powerful magnet to pinpoint your perfect lead!

This is just the tip of the iceberg, the small 10% at the very top. You’ll find the rest of the whole truth right here, Get on "The Fast Track". http://whoisjimgras.com/mymarketing.html

So, stop treading water, getting nowhere fast. Keep doing that and eventually, you’re going to sink.

Instead, build your business by guiding the right kind of high quality leads to your branded website, connect with them for a high value product they already want, and do it all incredibly easily and effectively.

Start today! Do this ONE thing--and you won’t be sitting at the party all by yourself ever again.

Remember - 97% of the people marketing today are full of excuses and live their lives thru tragedy and self created disappointment! Don`t let this be YOU!

Make it Count!!!!

To your massive success,

Jim Gras
800-897-6458
Skype: jamiboy

P.S. There’s no longer any reason you should be left behind. All you have to do is take the next step by going here. Discover the truth and do yourself a favor and get on The Fast Track now, begin building true and lasting success faster than you ever thought possible.

P.P.S. Then Get on "The Fast Track" to Prosperity Here

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It’s Jim Gras here, from "Retire Today Online" Home Business Weekly Newsletter.

Every so often I will send you a Home Business Quick Tip to help you, build your home business.

Have You Lost money in YOUR online business?

There are people who start businesses on the Internet and then do absolutely nothing. And I mean, they don't even monitor their site for opportunity nor do they communicate with others to create opportunity.

This is a lot like whispering down a well about your business.

The only thing that's visible is your rear-end and no one can hear you!

Don't let this happen to you...

Having a business on the Internet is just like having a business anywhere else. The same principles apply. Most important of all are generating leads and turning leads into customers.

To be successful you must get leads and turn some of these leads into customers.

What happens when you get a whole lot of people in your business chasing a dream? If you haven't already guessed or been through the experience, let me tell you...

You get a whole lot of people in your business dreaming!

If there is one concept about Network Marketing that I want you to take away with you it's this...

"There are few sellers in the land of dreams."

So get ready!

You're about to get a lesson in business like never before!

Continue...

 

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It’s Jim Gras, back again with your Retire Today Online home business newsletter!

FACT: 9 out of 10 Home Business Entrepreneurs Fail
 
With this sobering fact staring you in the face, it’s not exactly time to quit your J-o-b.
 
But it just about drives me nuts because so many good people like you have no idea this is how it is. Yes, you really can make it (I did and so can you!). But first we have to cut through the garbage and get to the land of reality.
 
I’d kind of like to punch somebody’s lights out for this one…
 
******************************************************
BIG MYTH: All You Need Is A Good Home
Business And You’ll Make Money Fast
******************************************************
Oh perfect, your problems are solved.
 
Unless you’re into self-torture, do not fall for this!
 
If it were that easy, folks would be lined up for miles, just trying to climb on board the money train. Offices would sit empty, commuter trains would grind to a halt, and Parris Hilton would look like a poor kid from the wrong side of the tracks.
 
Get this firmly planted in your brain…
 
******************************
It’s NEVER that easy!
******************************
 
Don’t get me wrong--
 
If you have a smart, start-of-the-art Marketing System in place, you can blast right past failure without batting an eye or breaking a sweat.
 
But you need to be willing to put in a reasonable amount of effort,  be present in your business, AND you need to have a full spectrum, systematic marketing machine that makes everything run like clockwork for you.
 
Then, and only then, can you make a smashing success of the right home business or network.
 
But how will you know if the one you’ve set your sites on is good or not?
 
What criteria are you going to use to make this all-important decision when the unvarnished truth is getting on "The Fast Track"
 
**There’s no censorship by any regulatory agency on the Internet – less than ethical marketers can (and do) say what they want—without worry.
 
If they eventually get dinged for their lies with sanctions that can run in the millions of dollars, it’s barely a bump in the road--that’s chump change to them. Just like the old Timex ads, they “take a lickin’ and keep on tickin’”.
 
**The guru’s lie to you – and truly don’t care. Your start-up money is happily lining their pockets and they’re smiling all the way to the bank.
 
Good for them--sucks for you.
 
**Unless you do something drastically different, the odds are completely stacked against you – a staggering 95% of home businesses never break even AND out of the surviving 5%, only a tiny 3% of THOSE will ever make any profit.
 
And that’s just part of the gloom and doom reality.
 
************************************************************
But here’s another more encouraging fact…
************************************************************
 
The truth is, if you have a proven product that people want AND a multi-faceted marketing system behind it you’re going to succeed! Maybe even beyond your wildest dreams.
 
It all comes down to something so basic--so absolutely essential--it’s been fueling successful businesses for years.
 
Can you guess what it is?
 
Proven sales and marketing strategies that are built into your business. Glued together like love and marriage, pretzels and beer, and money in the bank.
 
I'm not kidding. The lack of this one element alone has brought down 95% of all home businesses. And the crackerjack “bigwigs” trying to get you fumbling along with them can’t even answer this one important question …
 
“How will you support me with an effective marketing plan?”
 
And why do you suppose that is?
 
Because they’re happily playing “follow the leader,” parroting what they’ve been told by the “High Rollers.” Never thinking beyond finding the next willing recruit, and frankly--not having a clue about how to help you succeed long-term in your business.
 
In other words they don’t have an easy to use, step-by-step marketing system in place that provides EVERYTHING you need to make your home business the fast track to success you’ve dreamed of.
 
***********************
The TRUTH is…
***********************
 
They can’t give you what they don’t have.
 
They can’t teach you what they don’t know.
 
And they can’t provide you with the power tools you need to build a strong foundation under your business, if all they have is a rusty old hammer and some bent nails.
 
Listen, if you don’t do one other thing, do this…you need to learn the truth about what it takes to grow a successful home business before you waste one more minute (or one more dollar) on big promises based on a load of hot air.
 
For less than you probably spend a month on fancy coffee drinks, magazines, or a cheese pizza, you’ll discover exactly what destroys 95% of all home businesses…and assure YOU are one of the 3% who make it.
 
Yes, you CAN beat the odds--but only if you’re armed with the truth and get on "The Fast Track" and learn to bring Prosperity into your life
 
To your massive success,

Take care, and we'll see you next week!

Jim Gras
800-897-6458
www.WhoIsJimGras.com

P.S. Ever wish you could just talk to a real person who could give you
straight answers about this? Now you can. Just call me 800-897-6458
email me at JKGras@gmail.com or Skype me at jamiboy I live in south
Florida USA and I am in the Eastern US Time Zone. (no, not offshore,
and not hard to understand!) if I'm on the other line leave me a message
I'll call you back.
 
If by chance it’s outside of my business hours, then I'll call you back first
thing in the morning or when ever you would like. (Try getting THAT from
any other home business opportunity out there!)
 
P.P.S. I'm a professional internet marketer and I would Like to be your
Mentor. If you would like to know more about me visit 
http://www.whoisjimgras.com
 
 

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